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Brand Strategy

The Psychology of Colour in Retail Branding
For retailers, shopping is the art of persuasion. One of the major psychological influences brands have over their ...

Digital Marketing

Content Marketing and Motion Graphics
Not too long ago Infographics were brands’ secret weapon to creating relevant content that could be shared. ...

Brand Strategy

Stupid Ideas are Effing Clever
You start thinking of problem solving, how your ideas will help people and how to expand on this great idea you came up ...

Brand Strategy

Adaptive Branding
But we now live in a different world where society is more diverse and fluid. A world bursting with new technologies, ...

Brand Strategy

Should co.za be added to a company logo?
We can’t possibly give a definitive answer to this as it ultimately depends on the finer details of your business, but ...

Brand Strategy

What to study to become a professional graphic designer
The rise of the digital age means people are bombarded with thousands of brand graphics on a daily basis. Being the ...

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