Digital marketing, CRM, digital transformation & HubSpot

Above the line marketing Above the line (ATL) marketing focuses on generating brand awareness to the largest group of people possible. This is mass marketing at its finest. This is the 30 second promo you see on the TV, or the radio ad you hear on your way to work first thing in the morning. ATL is largely

Written by
Matthew Nortje

What is lifecycle marketing? (The inbound marketing solution) As said earlier, lifecycle marketing is when you target specific groups of contacts based on how far along they are in the buyers journey with you. Has this persona signaled intent to be contacted by a sales rep? Or have they

Written by
Matthew Nortje