Digital Marketing: The bottom line of responsive design

Digital Marketing

The bottom line of responsive design

By Lucille Moreton August 6, 2018 • 2 minutes to read

The last time we spoke about the importance of having responsive design, we covered why it’s so important for your visitors, and why Google favors websites with responsive design. The quick and dirty summary is this:

  • It makes your website very flexible and adaptable.

  • It creates an excellent user experience (UX) for potential customers.

  • It’s very cost effective.

  • Google favours mobile responsiveness and responsive website design above anything else, so it will prioritise your website over another.

  • A responsive website is very easy to manage.

What is responsive design?

In case you’re reading this having no idea what responsive design means, the basic definition is the design of websites to ensure that they automatically adjust to fit optimally on all screens they appear on. Basically, if you visit the website on a desktop, it looks good. If you visit it on your mobile device, it still looks good. Mobile marketing and responsive design is vital to any good digital strategy.

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Why your company needs responsive design 

Being mobile responsive is more important than just having a good-looking website. What you may not realise is that by not having a responsive website, your business could actually be losing money.

According to Search Engine Watch, 80% of searches through mobile devices result in a purchase, which is great news if you have a responsive website. If you don’t have a responsive website, the news is less comforting. If customers find your mobile site difficult to navigate, there is a chance that they will leave your website without making a purchase.

There’s also a considerable chance that visitors to your website will bounce immediately if your website doesn’t look good, or takes too long to load. Seriously, you could be losing up to 30% of potential customers.

More than that, because Google favours mobile responsive design, it’s less likely to show your website in search results, which means less people visiting your website. With Google dominating the search engine (almost 75% of all searches are made through Google’s engine) that’s a lot of potential leads.

Being mobile responsive is no longer just a nice-to-have, but a have-to-have. How do you fare in your digital marketing? Get your copy of our Digital Audit Checklist and see how you're doing! 

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