Inbound Marketing: Growth hacking in 2019 with HubSpot

Inbound Marketing

Growth hacking in 2019 with HubSpot

By Matthew Nortje March 29, 2019 • 3 minutes to read

Growth Hacking. It sounds intimidating and scary, but what does it actually mean? How can you benefit from using world-class marketing automation software to generate more brand awareness, increase your market share, and convert more customers to ultimately grow your business? Let's take a look.

What is Growth Hacking?

Growth hacking is the quick and systematic approach to setting clear and concise goals and strategically testing and experimenting with a variety of different mediums and channels to reach them in the shortest time possible. Have you ever done an experiment with your marketing that resulted in you changing the heading of a landing page or the copy used in an email send because you saw that you were getting better results? If you have, that’s a form of Growth Hacking.

Now when it comes to Growth Hacking, tracking and analysing the performance of your marketing efforts becomes vital. You can only improve and figure out what is or isn’t working by first having a solid base to start from. Keeping track of all your marketing efforts as well as creating new experiments to test the effectiveness of various assets can be tedious and difficult to do if all your data isn’t in one place. This is where HubSpot comes in.

How can HubSpot help grow your business in 2019?

HubSpot combines powerful sales and marketing tools to help grow your business all in one place. The Marketing Hub gives you everything you need to run effective inbound marketing campaigns, create beautiful templates, automate all your social media posts, build your website, and more. The best part? HubSpot will track and report on all of it, allowing you to get a feel for what is and isn’t working, allowing you to optimise your campaigns and assets for maximum results.

With a click of a button you'll be able to see all the metrics that matter the most to you. From page visits to email opens, bounce rates, conversion rates and so much more, you can effectively test, identify, and optimise what you are doing and how you are doing it.

Growing your business should never be intimidating. Instead, you can use HubSpot to hack your business to success at a faster and more effective way, giving you the edge over your competitors as well as making sure you are attracting and retaining quality customers.

It’s 2019, let’s growth hack your business to success with HubSpot today. If you are interested in learning more and getting a more in-depth of HubSpot’s powerful functionality and what it can do for you, please get in touch with one of our experts. We would be happy to answer any questions that you may have!

New call-to-action