1. HubSpot CRM is easy to use
Forrester did research on over 100 companies using CRM software. They concluded that the major challenge to successful implementation was ‘people issues’. CRM adoption topped the list as the major roadblock to successful implementation. Reality is CRM has a reputation of being difficult to get to grips with, and quite frankly for a sales professional chasing target at month-end - using a difficult to use CRM is low down on the list of priorities. This is where HubSpot CRM stands out. Its simple clean interface on desktop and mobile app are class-leading.
Reviews on Capterra submitted by real-world users of CRM software rated HubSpot for usability with a 4.5 out of 5 average rating. Salesforce scored a 4 out of 5, which mirrors what we hear in the market - Salesforce is often set up in a way that makes it difficult to use.
2. HubSpot CRM is quick and easy to implement
Anyone who has implemented a CRM system before knows that it can be a long and arduous task with a large and sometimes moving price tag. Not so with HubSpot CRM. At MO we regularly implement HubSpot CRM within 30 days in a primary phase of the ‘CRM and Sales Enablement’ program we call the ‘Foundation for Growth’.
Granted some implementations can take longer, but the ethos driven by HubSpot is that complex and difficult to use CRMs are simply not used. So start simple with the basics that come out the box. Mould these features to the business. Integrations, major data restructures or data scrubbing can take time, but it’s also not a bad idea in these cases to start with part of the business, and then roll out to other parts thereby working with a smaller dataset to start.
3. Marketing and Sales alignment
HubSpot is the undisputed leader in marketing automation software by ease of use and number of customers. This fact means that your salespeople will have access to real-time data from the businesses marketing engine. New leads from online channels are sent directly into the CRM, and either sent to the relevant salesperson by geographical area or expertise or round-robin’ed among the reps.
The connection to marketing also translates to full-funnel ROI reporting on each contact in your CRM. How much did each customer cost to acquire? Easy to work out with the connected HubSpot CRM and Marketing platforms.
4. Integrations and an open API
HubSpot has more than 300 out-the-box integrations available ranging from connects into transactional email systems and CRMs like Salesforce, to RSVP systems like Eventbrite. In addition, an open and well-documented API allows your tech teams to integrate just about anything they want. At MO Agency we’ve built custom integrations into most popular CRM systems, and multiple ERPs including SAP, Syspro, Quickbooks, Sage, and more. If you are interested in custom integration, feel free to reach out to us.
HubSpot CRM is on the lower end of the cost spectrum when it comes to an enterprise-grade CRM. The added bonus with HubSpot CRM is that you can start using it for free. Even the sales tools like tracked emails, logging emails in the CRM, and some other great features are free to a point. Amazingly this ‘point’ will take you very far and to date we have set up numerous clients on HubSpot CRM in an absolutely free capacity.
The reality is they get so much benefit from this that they are happy to pay for a few HubSpot Starter and HubSpot Pro licences as needed. Remember that you can combine HubSpot CRM free users with HubSpot Sales paid users. Unlike most other CRMs - not all users need a paid licence. Only the power users.