As of the end of 2017, 38% of organisations made use of AI. In 2018, researchers predict this will rise to 62%. In fact, we believe that this year, 30% of our social conversations (with brands) will be with chatbots.
Personalisation on steroids
The beauty of chatbots to engage your prospects and customers through social media is that you can personalise the journey. A specific person has a specific request – and previously many social managers have used a generic “we’ll get back to you shortly”. Now, with Chatbots, this process becomes automated and an actual conversation can take place with your audiences – without human intervention.