As of the end of 2017, 38% of organisations made use of AI. In 2018, researchers predict this will rise to 62%. In fact, we believe that this year, 30% of our social conversations (with brands) will be with chatbots.
Personalisation on steroids
The beauty of chatbots to engage your prospects and customers through social media is that you can personalise the journey. A specific person has a specific request – and previously many social managers have used a generic “we’ll get back to you shortly”. Now, with Chatbots, this process becomes automated and an actual conversation can take place with your audiences – without human intervention.
Websites have become the lifeblood of every single modern business. It's neatly impossible for a business to survive, let alone thrive, without a high-quality website. From drawing in new customers ...
A Call to Action (CTA) is one of the most important elements of your website. You could write an incredibly engaging and interesting piece of content, but if your CTA just blends into the background ...
4 min read
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