As of the end of 2017, 38% of organisations made use of AI. In 2018, researchers predict this will rise to 62%. In fact, we believe that this year, 30% of our social conversations (with brands) will be with chatbots.
The beauty of chatbots to engage your prospects and customers through social media is that you can personalise the journey. A specific person has a specific request – and previously many social managers have used a generic “we’ll get back to you shortly”. Now, with Chatbots, this process becomes automated and an actual conversation can take place with your audiences – without human intervention.
Can’t picture it? Here are some great examples of how brands are using chatbots to change their social conversations into sales leads.:
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