Digital Marketing: Social media trends in 2018: AI and chatbots

Digital Marketing

Social media trends in 2018: AI and chatbots

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By Luke Marthinusen January 11, 2018 • 1 minutes to read

AI is a controversial issue to be sure, but there’s no denying that 2017 saw a wave of brands using AI and chatbots in social media marketing. You don’t have to worry – they’re not replacing humans just yet – but they are definitely helping to make conversations on social media more engaging, and more personalised.

As of the end of 2017, 38% of organisations made use of AI. In 2018, researchers predict this will rise to 62%. In fact, we believe that this year, 30% of our social conversations (with brands) will be with chatbots.

Personalisation on steroids

The beauty of chatbots to engage your prospects and customers through social media is that you can personalise the journey. A specific person has a specific request – and previously many social managers have used a generic “we’ll get back to you shortly”. Now, with Chatbots, this process becomes automated and an actual conversation can take place with your audiences – without human intervention.

Can’t picture it? Here are some great examples of how brands are using chatbots to change their social conversations into sales leads.

In our Social Media Trends 2018 infographic, we explore the six social media trends you need to watch. Click below to access it:

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