Services

Hubspot inbound marketing

Give yourself an unfair advantage to grow your business and market share, land the top customers who spend more and sing your praises. Attract, convert, close, and delight the HubSpot inbound way. Make your business the envy of all your competitors.

HubSpot is the world’s leading marketing and sales platform, and at MO HubSpot is our preferred means to deliver and measure marketing and sales performance. We’ve been delivering inbound services for years, but as soon as we layered our existing services into the HubSpot framework we saw a massive acceleration in our results. In fact, in all our years of business, we’d never seen such positive acceleration in digital results. And this was not an isolated event, client after client saw the same growth after implementing HubSpot with MO.

The HubSpot inbound framework and tools allow us to attract, convert, close and delight your leads and customers. CRM, social, search, content, email, automation and reporting tools make it easy to nurture help you to turn visitors into leads and nurture them until they become sales-ready. Once they become customers we delight them and use HubSpot to cross-sell and up-sell, as well as build them into strong advocates of your company.

 

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So how does it work?

The key to HubSpot’s success as a digital marketing tool is how everything is in one place. A singular point of entry and analysis for your digital marketing allows you to easily see where you are winning and where you need to improve. By touching all the bases in your digital marketing strategy your strategy quickly builds momentum. Social gains feed into search gains, search gains feed into more website engagement, and in turn, greater email engagement by your subscribers enjoying your content; and the cycles go on.

Sales Enablement: Connecting sales and marketing

HubSpot Sales is a CRM tool that connects your sales team to your marketing efforts. It allows your sales team to engage directly with your leads and clients after they interface with any of your marketing elements. Lead notifications are sent to the relevant sales team members as soon as a client or lead opens an email or visits a specific product page. And lead scoring based your client’s interaction with your marketing material allows the sales team to time their sales calls to perfection.

How is the program structured?

Our HubSpot inbound marketing program is delivered on a monthly retainer basis. In our first month, we research you, your marketing, your clients and competitors, and we provide you with a custom digital marketing plan to achieve your business goals. We have weekly status meetings with you, and one monthly reporting session where we focus on the month’s successes and how we can adjust and improve for the upcoming month.   

What will it cost?

Our clients typically invest between R20,000 – R50,000 per month into their HubSpot inbound marketing. The investment is proportional to the hours we work on your HubSpot inbound marketing every month.

The budget and hours depend on a number of factors. Is your industry highly competitive; are you the first to go to market with an inbound marketing strategy? Do you need to see results fast? Do you already have some tactics in place?

Depending on your requirements we’ll work develop a tailored solution to suit your budget, current situation, and goals.

What are the tactics?

  • Content Marketing
  • Inbound Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click
  • Social Media Marketing
  • Email Marketing
  • Marketing Automation
  • CRM
  • Website & Landing Page A/B Testing
  • Conversion Optimisation
  • Landing Page design, development, deployment
  • Analytics and Reporting
  • Video Production and Animation
  • Infographic Design
  • Lead Nurturing

Need proof? Our clients have seen enormous growth in their sales and customer retention. Check out these case studies.

MO Agency – 670% increase in organic traffic in 9 months after implementing HubSpot