mobile-nav

MO launches Mazda South Africa's website launches on HubSpot Content Hub

Written by
MO Agency

Mazda South Africa is on a drive to simplify its tech stack, and the introduction of HubSpot CRM to improve management and communications with both leads and customers was a major step towards this goal.

Furthering this initiative was migrating their legacy WordPress website to HubSpot Content Hub. Removing WordPress was one less technology in the tech stack, and it also provided a more secure and personalised experience for Mazda customers. 

Small updates were made to the website in the migration, however, to the untrained eye - it is the same website design. A direct migration like this is a relatively quick task.

Mazda marketing and service leadership and the incumbent digital agency provided incredible support to get the job done, and the website was launched smoothly.

From our side at MO Agency, it was a wonderful experience working in such a collaborative environment. 

Below, we share some shots of the live website. The website can also be viewed here: mazda.co.za

Home Page

mazda_4

 

HubSpot's built in popup 'Call to Action' banners.

mazda_1

 

360° view and colour selection across models in HubSpot. A first for MO Agency with HubSpot Content Hub. 

mazda_2

 


Test drive pages utilise HubSpot's excellent landing page technology.

mazda_3

 

Fully mobile-optimised, below is the vehicle menu on a mobile device. 

mazda_5

 

HubSpot's built-in chatbot technology is used to launch multiple journeys on the website. 

mazda_6

 

Recent posts like this

HubSpot

HubSpot Content Hub: Exploring Updates in AI Content Creation & CRM

HubSpot

HubSpot CRM for the Manufacturing Industry

Sales Enablement

15 Sales Challenges Facing Sales Reps

HubSpot

How to Choose a HubSpot Partner in South Africa