Digital marketing, CRM, digital transformation & HubSpot

Intro Onboarding, the process by which new users become acquainted with a product or service, has undergone significant change. Traditionally, regardless of individual user needs or objectives, it involved a standard set of introductory steps. However, as the digital landscape has evolved, so

Written by
Luke Marthinusen

Writing a good creative brief is a challenging task, but it is extremely important to get it right. You’re essentially creating the blueprint that details the objectives, strategy, and scope that will guide the creative team to successfully execute the creative

Written by
André Kluyts

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large data sets.

Written by
Luke Marthinusen

Digital marketing agencies need to have expertise in several different areas. Explore the key roles and responsibilities within a successful modern agency. Marketing agencies are the driving force behind successful marketing campaigns, employing professionals with distinct roles and

Written by
Neal Venter

The strategic design of a B2B website’s structure, content and user experience (UX) is essential for creating a positive and engaging experience for a business’ target audience. It directly impacts user satisfaction, conversions, brand perception, and search engine rankings,

Written by
André Kluyts

The marketing landscape shifted significantly, and marketers constantly need to adapt their methods to the ever-evolving landscape. Digital marketing continues to thrive in 2023. HubSpot asked 1,500+ marketers worldwide about their marketing strategies and plans for 2023. Marketing, sales, and

Written by
Neal Venter