Senior
Digital Strategist

Responsibilities & duties

• Own and lead strategy development across major client accounts
• Build, present, and refine multi-channel digital strategies that tie to business objectives
• Oversee and direct paid media strategies across Google Ads, Meta, LinkedIn, and programmatic platforms
• Shape content marketing and CRM workflows across HubSpot, guiding the buyer journey from awareness through conversion
• Audit digital campaigns and identify gaps or opportunities in funnels, targeting, and messaging
• Collaborate with Digital Marketers, Strategists, Account Managers, Developers, and Designers to align delivery with vision
• Present strategy documents, campaign reports, and performance insights to C-level stakeholders
• Provide strategic input on large proposals, retainers, and digital campaigns
• Mentor junior strategists and marketers, review work, and support training
• Stay current on performance trends, marketing automation tools, and CRM integrations

Qualifications & Skills

• 5+ years experience in digital marketing, with 2+ years in a strategic or leadership role
• Strong experience managing cross-channel campaigns (search, social, email, content, web)
• Expertise in HubSpot or similar platforms (Pardot, Salesforce, Marketo, etc), including workflows, lead scoring, lifecycle stages, sales CRM strategies and pipelines)
• Comfortable owning strategy from high-level vision to tactical execution
• Skilled in analytics, reporting, and measurement (GA4, Looker Studio, HubSpot, attribution models)
• Proven experience presenting strategy and results to senior stakeholders and clients
• Strong commercial awareness: able to connect marketing performance to business impact
• Excellent communicator, both written and verbal
• Bonus: Experience in B2B/tech sectors, advanced certifications in HubSpot, Google Ads, Meta

Why Join MO Agency?

• Vibrant Culture: Engage in a lively and collaborative environment that fosters creativity and innovation.
• Competitive Remuneration: Enjoy attractive compensation packages that recognise your expertise and contributions.
• Growth Opportunities: Participate in exciting projects that offer professional development and career advancement.
• Comprehensive Benefits: Take advantage of flexible work arrangements, generous leave policies, and extensive health and wellness programs.

If you’re passionate about digital marketing and technology, and looking to make a significant impact within a forward-thinking agency, we’d love to hear from you!

Benefits

• Great Company Culture: Be part of a dynamic and supportive team that values creativity and collaboration
• Flexible Work Options: Flexible offices and remote days to suit your productivity needs
• Generous Leave:
  • Year One: 20 leave days / Year Two: 22 leave days / Year Three: 24 leave days
• Office Locations: Offices in Johannesburg and Cape Town, with remote positions available
• Equipment Provided: MacBook Pro and 2nd display, ensuring you have the tools you need.
• Professional development: Mentorship, programmes and budget, HubSpot certifications support
• Wellness: In-office health snacks
• Mental Health: Paid access to an organisational psychologist (up to two sessions p/month)