Measurement, results, and ROI are the hallmarks of today’s digital marketing. Reach the right people at the right time, and spend your money where it’s going to grow your business.
What is digital marketing
Marketing has changed immeasurably with the massive shift to digital marketing. The days of cold calls, the Yellow Pages, and email blasts are behind us.
HubSpot defines digital marketing as follows: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience at the right time and in the right place. This hasn’t changed. What has changed is that people now spend a huge amount of their time online. You need a digital marketing plan to reach them effectively.
How does digital marketing work?
At MO we follow a core process when it comes to your digital marketing strategy.
- Attract - The first step is to build up your traffic
- Convert – Next the traffic needs to be converted into a lead.
- Close – Finally the sales team needs to be able to close the lead.
Each part of the process needs to be supported to make sure the digital marketing strategy is a success, and we do this with a plan executed on a monthly basis. At the end of every month we assess where our wins were, repeating them, and we adjust where we feel we can find improvements.
How do we do it?
The great thing about working with an agency like MO is that the breadth of services allows you to target your ideal audience with many different tactics. Depending on your industry and audience some tactics will be better suited than others. When the correct tactics are used together in a cohesive digital marketing approach, the monthly leads start to tick upwards.
Here are some of the digital marketing tactics we use at MO:
- Web Design and Development
- Search Engine Optimisation (SEO)
- Pay Per Click
- Social Media Marketing
- Email Marketing
- Content Marketing
- Inbound Marketing
- Marketing Automation
- Website A/B Testing
- Landing Page design, development, deployment
- Analytics and Reporting
- Video Production and Animation
- Infographic Design
- Lead Nurturing
- Online PR
What will it cost?
Our clients typically invest between R20,000 – R80,000 per month into their digital marketing. The investment is directly related to the numbers of hours we work on your digital marketing every month.
The budget required depends on many factors. Is your industry highly competitive in the digital space; are you the first to go to market with a fully fledged digital marketing strategy? How quickly do you need to see results? Is there a new development you want to take advantage of right now? Do you already have a plan in place, but want to enhance it, and are willing to do it methodically over time?
Depending on your exact requirements we will work with you to develop a tailored solution to suit your budget, current situation, and future goals.
The digital marketing strategy
Your tailored solution starts with a solid digital marketing strategy. It’s a plan of action and will help you stay focused on your goals and make them achievable.
The MO digital strategy process starts with a full digital marketing audit of your current website and marketing efforts. We review your business and marketing objectives, evaluate your overall marketing strategy, conduct a competitor analysis and analyse your website’s usability, structure and messaging. Using our findings, our recommended strategy addresses gaps and leverages low hanging opportunities to improve your digital marketing performance immediately and over the next months of our engagement.
To make sure we are on track we do weekly check-ins with you, as well as an extensive monthly report-back and delivery of a plan for the upcoming month.
Who will I work with at MO?
You will have a full team of digital marketing professionals dedicated to your business. Your team:
- Account Manager
- Creative Director
- Digital Strategist
- Content Strategist
- Search Analyst
- Graphic Designer
- UX/UI Designer
- Web Developer
- Social Media Manager
Still not convinced? Need proof? Our clients have seen growth in their leads and business over the years. Check our case study on our own agency.