Marketing automation is more than sending email newsletters. It automates the process of nurturing prospects into clients by using highly targeted content. We believe so strongly in marketing automation that we are Certified Gold HubSpot Partner.
Marketing automation is on the rise as one of the most prominent digital marketing trends for businesses large and small. If implemented properly, marketing automation will generate a greater volume of high-quality leads, streamline segmentation, enhance lead nurturing and lead scoring, increase customer retention, and cross-sell and up-sell.
The problem is, however, all too many marketers seek out sophisticated automation software and then struggle to implement effectively. The common syndrome is nurturing the middle of the funnel, and no effective solution for generating new inbound leads for the top of funnel. Typically email lists are then bought to shove into the middle of funnel. Automation fails. MO will show you how to avoid this syndrome and set you up for long-term success with marketing automation.
What is Marketing Automation?
According to HubSpot, it is the following:
“At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.”
Marketing automation allows businesses to engage and nurture prospects via highly personalised and relevant communication that speaks directly to their pain points. Delivering the right content at the right time in a non-intrusive manner converts prospects into customers and delights them further so they become repeat customers. Marketing automation removes so much of the guesswork in the typical digital marketing process through workflows that nurture prospects with choice content delivered mainly via dynamic email and website content. Everything is tested, reviewed, modified, and deployed based on real feedback, as a result the automation improves with age and the return-on-investment improves with it.
Software marketing automation platforms like HubSpot utilise powerful customer relationship management (CRM) tools and intelligent branching, within workflows, to interact and engage with the prospect via communications and content offers. Segmenting your contacts database by user likes and dislikes, actions and inactions is key to delivering your message on cue and to the right user.
Our marketing automation services:
- HubSpot CRM, Marketing and Sales set-up and implementation
- SharpSpring set-up and implementation
- Email automation
- Customer lifecycle marketing
- Lead scoring
- Cross-sell and up-sell
- Customer Retention
- Workflow automation strategy
- Inbound marketing strategy
- Sales Enablement
- CRM Integration
- Analytics and ROI Measurement
- Campaign Management
- Digital marketing strategy