Utilising high-quality sales collateral in your pitch can vastly increase your chances of closing the deal and can distinguish your business as an outstanding service provider or product vendor.
Market leading sales materials can position your brand top of your prospects and customer's mind. Good sales collateral should support your sales process, from the moment your customer is aware that they have a need for your product or service, through their consideration stage, and finally at the decision-making stage. Sales collateral can also extend beyond the purchase and into the after-sales environment, ensuring that your clients are well taken care of post-purchase which increases the chance of repeat orders and excellent referrals.
Types of Sales Collateral
Sales Collateral for the Awareness Stage
The right sales material and the awareness stage of the buyer’s journey can position your product or service as the best option. By offering prospects information that answers their questions and speaks to their needs, you can immediately become a trusted source of information for people looking for your solution online.
Types of sales collateral at the awareness stage include:
- Blog posts
- How-to videos
- Informational webinars
Sales Collateral for the Consideration Stage
Offering prospective customers resources that can answer their questions, inform their decision and help them to motivate the required budget is an excellent sales tactic.
Types of sales collateral appropriate at the consideration stage of the buyer's journey include:
- Case studies
- Fact sheets
- Demo videos
- FAQ documents
Sales Collateral for the Decision Making Stage
Finally, the right type of collateral can assist in successfully closing the deal. Offer good sales leads collateral that they can share with the decision makers inside the business. Well-crafted, beautifully designed and polished sales material can be just the thing that lands you the deal.
Sales collateral that is created for this stage of the buyer’s journey includes:
- Buyer’s guides
- Customer testimonials
- Executive summaries
At MO Agency we understand the importance of marketing and sales alignment and we can assist in strategising and developing sales collateral for every stage of your buyer’s journey. We can also assist in the development of your CI, craft brochures, design business cards, create email templates and presentations that can help you close the deal.
View our pricing
Our pricing for strategic and support work is based on a credit system, which means you’ll never be asking your agency again. Only pay for deliverables and not the time it takes us to deliver them.