Case study

GT247 Hubspot cos website

Web Development | Web Design | HubSpot CMS Development | HubSpot

Client & Project Background

GT247, a member of Purple Group Limited, were in the process of building their new trading platform - MT5. They approached MO to design and build their website to accompany MT5, in HubSpot COS.

Our Solution & Strategy

As with all of Purple Group’s websites, the new GT247 was to be built in HubSpot. There were two main objectives for this project - to get visitors to start trading on the platform, and to showcase the vast knowledgebase of the blog. MO designed and developed an interactive home page with clear call to actions to make it incredibly easy to get started on the trading platform. The blog was refreshed to make content easy to find, digest and share.

The Home Page

On any brochureware website, the homepage has to make an immediate impact, and calls to action (CTA) need to be prominent The content has to be informative without being overwhelming. To achieve this, MO made use of animated GIFs of the trading platform to show the user exactly what they’d be signing up for. This is supported by simple, bite sized pieces of text with easily identifiable icons. Armed with all the information required, prominent calls to action allow the user to sign up for the new trading platform.


The Blog

MO built a brand new blog layout and imported the existing content into it. The new blog made use of a submenu, displaying the three primary blog categories. A sidebar with a list of authors, that allows you to view blog posts from your favourite author, was added. The overall effect is a blog which is easy to navigate with easy to consume content.


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