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Case study

Saicom Voice Services

Animation | Digital Strategy

Client & Project Background

Saicom is a leading SA Telecoms service provider that delivers cutting-edge business communication and networking products. Their solutions improve communication and collaboration through an excellent user experience. MO delivered a full-spectrum marketing services to Saicom including marketing strategy, web design, paid media, online and social content production.

Our Solution & Strategy

We implemented a digital inbound marketing strategy to positively promote the Saicom brand, which drew in a steady flow of leads resulting in repeat customers. Our strategy focused on all major digital channels, targeting Saicom’s key audience. Using a results-driven methodology, we ensured that customers could find Saicom online. We then nurtured leads until they became sales-ready.

Content

We produced valuable, relevant and high quality content which supported our strategy. The content engaged and converted a clearly-defined audience throughout different buying stages.

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Design

Our design team defined Saicom’s visual identity via engaging experiences that took customers on a unique brand journey. We created emotive stories using web design, print, animation and video. We transformed their website design as their audience and products evolved in order to deliver a targeted user experience.

Results

We broadened Saicom’s online presence and ensured they were engaging with the RIGHT clients, at the RIGHT time. Not only did we increase website traffic, we improved the quality of leads generated by their website traffic. Campaign results include 513 leads, 14000 views on YouTube and an increase in total website traffic of 73%.

 

Inbound marketing and lead nurturing through the funnel translates to higher close rates for sales teams.

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