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Werksmans Attorneys

Brand Strategy


The Werksmans centenary corporate identity was designed by combining a rich, celebratory colour palette, with elements that subtly introduced the 100-year celebration. As the key visual, an image of an air balloon taking flight was used that represented the firm reaching new heights.

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The gold and royal blue colours were used to build up the centenary look and feel and create a classic look that featured modern design elements. Lastly, the 100 was added behind the Werksmans icon and balanced in such a way that the two became a symbol that could be used as a standalone logo mark.

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