How HubSpots Social Media Inbox is Revolutionising Monitoring and Engagement

Good news for social media managers, an updated social media inbox and monitor tool has been added to HubSpot. Available with Marketing Hub Professional or Enterprise or Legacy Marketing Hub Basic. The latest update has been launched to streamline monitoring social media interactions and improving engagement, all in a unified platform along with additional new features to up your social media management game.

Monitor Interactions and engagement

With the latest social media inbox update, you can monitor and review interactions on your live posts, including likes, comments, reposts and new followers. You can monitor interactions and engagement from both HubSpot and directly from various social media profiles - although the type of interactions available for tracking will depend on the platform.

How to monitor social media interactions and engagement within HubSpot:

• Step 1: Within your HubSpot portal, navigate to marketing > then to Social
• Step 2: Within the social media dashboard, at the top, click “Reply” tab and you’ll be directed to the “All Activity” section of your inbox which will display all available activity, interactions and engagement collected from your various social media accounts.
• Step 3: On the lefthand side menu, you can navigate and browse through any saved, spammed or archived notifications or messages.

What you can monitor on social media within HubSpot:

• You can monitor and filter interactions by comments, mentions, reposts and new followers - allowing you to view the insights that matter most to you.
• You can filter by account, allowing you to view interactions and engagement per account or compare various accounts to one another.
• You can make use of the date range filter to track performance over various periods of time, as well as compare periods of time.
• You can filter activities by status, such as Read, Unread, Replied to, Archived or Saved so that you can stay on top of responding to your audience and know who still needs to be replied to.
  
  

Another exciting feature to this update: YouTube comments are now available within the social Inbox. Monitoring, reviewing and responding to YouTube comments can now be done without having to switch between HubSpot and YouTube platforms.

Improve social media reporting and performance

Using Breeze AI within HubSpot, you can now generate weekly insights based on your social media interactions for improved reporting and analysis of your social media performance.

If you have Marketing Hub Enterprise account, you can utilise Breeze AI to generate recommendations for managing your social media as well as an overview of your various social media inbox’s engagement, sentiments and interactions.

How to activate Breeze AI social media within HubSpot (Marketing Hub Enterprise only):

• Step 1: Within your HubSpot portal, click settings in the top navigation bar
• Step 2: Within the settings menu > account management, navigate to AI
• Step 3: In the “access” tab of AI settings, toggle the “Give users access to generative AI tools” to be switched on.

How to generate social media reports using Breeze AI within HubSpot:

• Step 1: Within the social media section of HubSpot, at the top, click on the ‘Reply” tab.
• Step 2: To generate a weekly insights report, click “weekly insights” in the lefthand side menu.

Save time with bulk Social Media Actions

An enhancement to the social inbox and features, bulk actions are now available so that you can do more, in less time. Save time archiving, marking spam, saving important conversations and replying in bulk.

How to make bulk actions:

• Step 1: hover over the activities and select the check boxes next to the activities.
• Step 2: Check mark selected activities or choose “select all” in the top left to mark activities as spam, archive, save or marked as read.

How to bulk reply:

• Step 1: Within the social inbox, navigate to comments
• Step 2: Check the right panel for post details and for any threaded comments
• Step 3: Click on the “Action” button to view post details > clone it
• Step 4: Utilise the cloned responses for multiple message and comment replies.

Things we are still waiting for from HubSpot

While HubSpot’s social media tools are powerful, there are still some key features that are yet to be a part of HubSpot’s social media dashboard that other platforms may offer.

For instance, HubSpot does not yet support scheduling for Instagram Stories or Reels, a capability available in tools like Later and Hootsuite. Another highly anticipated feature is TikTok posting, scheduling, and analytics, which are currently unavailable in HubSpot. Additionally, HubSpot's current competitor analysis capabilities are limited.

If these features are important to you, it may be wise to integrate tools like Sprout Social or Hootsuite into your HubSpot account or marketing tech stack for extended capabilities and deeper insights.

Wrap up

Thanks to the latest HubSpot social media update, HubSpot users can enjoy a more seamless, efficient and integrated social media management process and improve their monitoring, responding and reporting efforts. Having all your social media platforms plug and play into one consolidated dashboard is a social media manager’s dream and is now available - check it out now!