We understand how firms operate — the partner-led BD model, practice area silos, long relationship cycles, and the need to institutionalise client knowledge. Our implementations are designed around how firms actually win work, not generic sales pipeline templates. We've been an Elite HubSpot Solutions Partner since 2017.
PROFESSIONAL SERVICES INDUSTRY
HubSpot for Professional Services Firms
Turn relationships into repeatable revenue with connected business development infrastructure.
Professional services firms — law, accounting, consulting, engineering — grow through relationships. But relationships don't scale when business development lives in partner notebooks, client handoffs happen over email, and marketing can't measure which activities generate actual engagements. We implement HubSpot as the connected platform that turns your firm's relationship capital into a structured, measurable revenue operation.
THE CHALLENGE
Your firm runs on relationships. Your systems don't.
Professional services firms reach a size where the informal business development model stops working. Partners pursue opportunities in their own networks without visibility across the firm. Client handoffs from BD to delivery teams lose critical context. Cross-selling between practice areas happens by accident, not by design.
The costs compound: proposals go out without knowing the client's full history with the firm. Key relationships leave when a partner retires because the institutional knowledge was never captured. Marketing invests in events and thought leadership but can't trace which activities generate new engagements. Growth becomes dependent on individual rainmakers rather than institutional capability.
PROFESSIONAL SERVICES CHALLENGES
The operational gaps that limit firm growth.
These are the problems we see in every professional services firm that has outgrown its original business development approach.
01. Business Development in Silos
Partners and directors pursue opportunities independently. Nobody has a firm-wide view of the pipeline, which means cross-selling opportunities are missed and resources are misallocated.
02. Client Handoffs That Lose Context
When a deal closes, the delivery team starts from scratch. What was promised, what the client cares about, and the relationship history — all lost in the transition from BD to engagement.
03. Relationship Capital That Walks Out the Door
Key client relationships live in individual partner networks. When people leave or retire, the firm loses access to relationships it spent years building.
04. Marketing Without Attribution
Events, webinars, thought leadership, and hospitality consume significant budget. But nobody can connect these activities to actual new business because the systems aren't linked.
05. Cross-Selling by Accident
Clients use one practice area but would benefit from others. Without a system that flags cross-sell opportunities based on client profile, industry, or engagement triggers, expansion revenue depends on chance.
THE REAL ISSUE
The problem isn't your people. It's the lack of infrastructure around them.
Professional services firms don't lack talent or relationships. They lack the systems to turn those relationships into repeatable, measurable growth. You need a platform where every partner's network is visible to the firm. Where client history follows the relationship, not the individual. Where marketing can prove its contribution to new business. Where cross-selling is systematic, not serendipitous. That's not a CRM. That's business development infrastructure — and it's what we build.
HOW WE WORK
From individual networks to institutional capability — how we implement HubSpot for firms.
Our five-phase approach ensures your business development operation is structured, visible, and scalable.
Discovery & Relationship Mapping
We map your business development process — partner networks, client segments, practice areas, proposal workflows, and engagement handoffs. The output is a blueprint that turns informal relationship management into structured institutional capability.
CRM & Pipeline Architecture
We configure deal pipelines by practice area, client segmentation by industry and engagement type, custom properties for matter tracking and engagement value. Pipeline stages that reflect how professional services firms actually win work — from initial contact to signed engagement.
Integration & Data Unification
We connect your practice management system, time tracking, billing platform, and business development tools to HubSpot. Using native integrations, Operations Hub, or our DataBridge Middleware, we build a single client view the entire firm can access.
Automation & Enablement
Automated proposal follow-ups, client onboarding sequences, cross-sell alerts based on client profile triggers, and relationship nurture programmes for key accounts. Every automation is designed to reduce admin burden on fee-earners while increasing business development velocity.
Reporting & Optimisation
Real-time dashboards for firm-wide pipeline, partner BD performance, practice area revenue, client lifetime value, and marketing attribution. One source of truth for your management committee. Quarterly optimisation sprints to refine as your firm evolves.
SERVICES
Services that drive firm growth
HUBSPOT
HubSpot Implementation
Architect HubSpot for professional services — practice area pipelines, client segmentation, and relationship management from day one.
HUBSPOT
HubSpot Migration
Move from Salesforce, InterAction, or legacy CRMs without losing client history, relationship data, or engagement context.
CRM & REVOPS
Sales Enablement
Equip partners and BD teams with pipeline visibility, automated follow-ups, cross-sell intelligence, and proposal tracking.
CRM & REVOPS
Data Consolidation
Unify client data from practice management, time tracking, billing, and marketing systems into a single CRM view.
DEMAND GENERATION
Marketing Enablement
Thought leadership distribution, event management, and relationship nurture programmes tied to measurable business development outcomes.
DIGITAL EXPERIENCE
Website & CMS
Firm websites on HubSpot CMS with practice area pages, team profiles, thought leadership hubs, and conversion-optimised contact journeys.
DIGITAL EXPERIENCE
Data Architecture & Integration
Connect practice management, billing, time tracking, and business intelligence tools to HubSpot with native, custom, or middleware integrations.
INNOVATION & AI
AI Revenue Readiness
Structure your CRM data so it's ready for AI-powered client insights, cross-sell recommendations, and BD prioritisation.
CONNECT YOUR STACK
We integrate the tools professional services firms actually use.
From practice management to billing to business intelligence — we connect your entire stack to HubSpot.
Practice Management
Sync matter data, client records, and engagement status to the CRM for complete business development visibility.
- Clio
- Thomson Reuters
- Aderant
- Custom PMS
Time Tracking & Billing
Connect billable hours and financial data so revenue reporting aligns with business development performance.
- Harvest
- Toggl
- BigTime
- Maconomy
Document Management
Integrate document systems so proposals, contracts, and client deliverables are accessible from within the CRM.
- SharePoint
- iManage
- NetDocuments
- Google Workspace
Accounting & Finance
Sync financial data so revenue reporting matches reality across CRM and accounting systems.
- Xero
- QuickBooks
- Sage
- NetSuite
Communication & Engagement
Power client communication from within HubSpot with full conversation logging and relationship tracking.
- Dialpad
- Microsoft Teams
- WhatsApp Business API
Data & Infrastructure
Connect any data source to HubSpot. If it has an API or a database, we can sync it.
- Google BigQuery
- PostgreSQL
- Custom APIs
- DataBridge Middleware
WHAT CHANGES
What professional services firms look like after implementation.
Real operational improvements our clients experience after connecting their business development infrastructure on HubSpot.
Before
- Pipeline visibility: individual partner spreadsheets
- Client handoff: verbal briefings and email chains
- Cross-selling: accidental and ad hoc
- Marketing ROI: unmeasurable
- Relationship data: lives in individual networks
- Proposal follow-up: manual and inconsistent
- Tech stack: 7+ disconnected systems
After
- Pipeline visibility: firm-wide real-time dashboard
- Client handoff: structured with full relationship context
- Cross-selling: systematic alerts based on client triggers
- Marketing ROI: full attribution from event to engagement
- Relationship data: institutionalised in the CRM
- Proposal follow-up: automated sequences with partner alerts
- Tech stack: unified HubSpot + connected integrations
TESTIMONIALS
Client Testimonials
We had the pleasure of working with MO Agency to set up and onboard our team onto HubSpot, and the experience has been exceptional.
Grobler K.
Partner | Legal Services
MO Agency delivered a smooth, high-quality implementation, bringing clarity and structure even when our own internal processes were still evolving. Highly recommended.
Lureman-Norton C.
COO
Good experience overall. Professional work ethic, always willing to help. Great knowledge base, industry insights, and excellent collaborators.
Karodia M.
Director
Reviews from the HubSpot Partner Directory. View them all.
Frequently Asked Questions
What makes MO Agency different from other HubSpot partners for professional services?
How do you handle the transition from partner-led BD to a structured system?
Carefully. We design CRM adoption around making partners' lives easier, not adding admin burden. That means automated logging, mobile-friendly interfaces, and dashboards that show partners their own performance. The goal is to augment relationship-based selling, not replace it.
Can you integrate our practice management system with HubSpot?
Yes. We integrate with Clio, Thomson Reuters, Aderant, and custom practice management systems using native connectors, Operations Hub, or our DataBridge Middleware. Matter data, client status, and engagement metrics sync automatically to HubSpot records.
How long does a typical professional services implementation take?
A standard implementation takes 8-12 weeks. Complex projects involving practice management integrations, data migrations, and multi-office rollouts can take 3-6 months. We provide a detailed timeline during the discovery phase.
Can HubSpot handle multiple practice areas and engagement types?
Absolutely. We configure separate deal pipelines for different practice areas, custom properties for engagement types, and cross-practice reporting that gives management a complete view. Client records show their full relationship across all practice areas.
What ongoing support do you provide after implementation?
Most professional services clients engage on monthly retainers covering workflow optimisation, new integration builds, partner training, and quarterly strategy reviews. We treat your CRM as a living system that evolves as your firm grows.
LET'S TALK
Ready to turn your firm's relationships into scalable revenue infrastructure?
Whether you're implementing HubSpot for the first time, migrating from Salesforce or InterAction, or fixing a CRM that partners refuse to use — we'll design a system built for how professional services firms actually develop business.