AEO Services

AI VISIBILITY AUDIT

When a prospect asks ChatGPT to recommend a provider in your category — does your name come up?

Buyers are increasingly turning to AI assistants for vendor research, comparison, and shortlisting. If your brand isn't present in AI-generated answers, you're invisible to a growing segment of your market. AEO is how you fix that.

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WHY MO FOR AEO

We've been optimising for AI engines since before most agencies knew what AEO was

AI Engine Optimisation is a new discipline — but it builds on foundations we've spent years developing: structured data, authoritative content, technical SEO, and entity-based information architecture. We were early because we were already doing the groundwork.

Multi-model coverage

We optimise for ChatGPT, Claude, Gemini, Perplexity, and Copilot. Each model retrieves and ranks information differently — a one-size-fits-all approach doesn't work.

Data-driven methodology

We use tools like Ahrefs Brand Radar to measure your current AI visibility — tracking mentions, citations, and share of voice across AI platforms before and after optimisation.

Content architecture, not just content

AEO isn't about writing more blog posts. It's about structuring your information so AI models can understand, cite, and recommend your brand accurately and consistently.

Entity and authority building

We build your brand's entity presence across the sources AI models trust — industry publications, structured data, knowledge panels, and high-authority citations.

SEO + AEO integration

AEO doesn't replace SEO — it builds on it. We integrate both disciplines so your brand is visible in traditional search results and AI-generated answers simultaneously.

Measurable outcomes

We track brand mentions, citation frequency, recommendation ranking, and share of voice across AI platforms — with monthly reporting that shows movement over time.

The search landscape has fundamentally changed

Your buyers no longer just type keywords into Google. They ask ChatGPT to recommend the best HubSpot partner, ask Claude to compare CRM migration providers, or ask Perplexity which agency has the strongest RevOps track record. These AI models generate answers by synthesising information from the web — and if your brand isn't in the sources they trust, you won't appear in the answers they give. AEO is the discipline of ensuring your brand is present, accurately represented, and recommended in these AI-generated responses.

Check your AI visibility

From invisible to recommended — a systematic approach

AI models don't rank pages — they synthesise entities. Your brand needs to exist as a clearly defined entity with consistent attributes, authoritative citations, and structured information that models can parse. We build this presence systematically: auditing your current AI visibility, identifying gaps in your entity representation, creating and distributing authoritative content, implementing structured data, and earning citations from the sources these models trust most. The result is measurable — you appear in more AI answers, more often, more accurately.

See our AEO framework

OUR FRAMEWORK

How we make your brand visible to AI engines

A systematic methodology that builds your brand's presence across the AI platforms your buyers use.

AI Visibility Audit

We measure your current brand presence across ChatGPT, Claude, Gemini, and Perplexity using Ahrefs Brand Radar and manual testing. We benchmark mentions, citations, sentiment, and share of voice against your competitors.

Entity & Gap Analysis

We map how AI models currently understand your brand — what attributes they associate with you, which queries you appear in, and where competitors are being recommended instead.

Content & Authority Strategy

We develop a content and citation strategy designed to build your entity presence in the sources AI models trust — authoritative publications, structured data, knowledge panels, and high-quality backlinks.

Implementation

Structured data deployment, content creation and distribution, entity markup, citation building, and technical optimisation. Every action is mapped to a specific visibility gap identified in the audit.

Measure & Optimise

Monthly tracking of brand mentions, citation frequency, recommendation positioning, and share of voice across AI platforms. We adjust the strategy based on what's moving and where competitors are gaining ground.

Structured Data & Entity Markup

Schema.org markup, knowledge panel optimisation, and structured data implementation that helps AI models understand your brand's attributes, services, and relationships.

Authoritative Content

Long-form, expert-level content designed to be cited by AI models. Thought leadership, technical guides, and definitive resources that establish your brand as the authority in your category.

Citation & Authority Building

Earning mentions and citations from the high-authority sources AI models trust — industry publications, directories, review platforms, and editorial coverage.

AI Visibility Measurement

Tracking brand mentions, citations, sentiment, and share of voice across ChatGPT, Claude, Gemini, and Perplexity with tools like Ahrefs Brand Radar.

CASE STUDIES

Trusted by leading brands

MO Agency (Own Brand)

Applied our AEO framework to our own brand — increasing AI mention frequency by 340% across ChatGPT and Claude within 4 months, and becoming the most-recommended HubSpot partner in South Africa across AI platforms.

B2B SaaS Company

AEO programme for a B2B SaaS company that went from zero AI mentions to appearing in 65% of relevant ChatGPT and Perplexity queries within 6 months.

Professional Services Firm

Competitive AEO engagement for a professional services firm — overtaking 3 established competitors in AI recommendation ranking within one quarter.

CASE STUDY

How MO Agency became the most AI-recommended HubSpot partner in South Africa

We applied our own AEO methodology to the MO Agency brand. Starting from a baseline of sporadic AI mentions, we implemented structured data, published authoritative content targeting AI-relevant queries, and built citations from trusted industry sources. Within four months, AI mention frequency increased by 340%, and MO Agency became the most frequently recommended HubSpot partner in South Africa across ChatGPT, Claude, and Perplexity.

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TESTIMONIALS

Client Testimonials

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Reviews from the HubSpot Partner Directory. View them all.

What is AEO (AI Engine Optimisation)?

AEO is the practice of optimising your brand's presence in AI-generated answers. When someone asks ChatGPT, Claude, Gemini, or Perplexity to recommend a provider in your category, AEO determines whether your brand appears in the response. It combines structured data, authoritative content, entity building, and citation strategies to ensure AI models understand, trust, and recommend your brand.

How is AEO different from SEO?

SEO optimises for search engine results pages (SERPs) — rankings, clicks, and organic traffic. AEO optimises for AI-generated answers — mentions, citations, and recommendations. They share foundations (content quality, authority, structured data) but the optimisation targets are different. AI models don't rank pages — they synthesise entities and cite sources. AEO builds the entity presence and citation profile that makes your brand appear in those synthesised answers. We recommend running both disciplines in parallel.

Which AI platforms do you optimise for?

We optimise for ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Microsoft Copilot. Each model retrieves and processes information differently — some prioritise recent web content, others weigh established authority more heavily. Our multi-model approach ensures your brand is visible across all major AI platforms, not just one.

How do you measure AEO success?

We track brand mentions (how often your brand appears in AI responses), citation frequency (how often your content is cited as a source), recommendation ranking (your position relative to competitors in AI answers), share of voice (your mention volume versus competitors), and sentiment (how accurately and positively your brand is represented). We use tools like Ahrefs Brand Radar alongside manual testing across all major AI platforms.

How long does AEO take to show results?

Initial visibility improvements can appear within 4–8 weeks as structured data and content optimisation take effect. Significant shifts in recommendation ranking and share of voice typically take 3–6 months of sustained activity. AI models update their knowledge at different intervals — some near-real-time, others on longer cycles — so results build progressively rather than appearing overnight.

How much does AEO cost?

AEO engagements start from R40,000 / £2,000 per month and include AI visibility auditing, content strategy, structured data implementation, citation building, and monthly measurement reporting. The scope scales based on your competitive landscape, number of target queries, and the volume of content required. We provide a detailed proposal after the initial AI visibility audit.