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HUBSPOT MIGRATION

Pardot to HubSpot Migration

Move from complexity to clarity — with your automation, scoring, and campaigns rebuilt for HubSpot’s modern marketing engine.

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WHY MIGRATE

Pardot was built for a different era of marketing.

Pardot’s steep learning curve, dependence on Salesforce admins, and disconnected user experience slow marketing teams down. Campaign deployment takes too long. Reporting requires workarounds. And the platform’s roadmap prioritises Salesforce’s ecosystem over your marketing team’s needs. HubSpot gives you an all-in-one marketing platform that’s intuitive, powerful, and built for modern demand generation. We’ve migrated dozens of Pardot instances — lists, automation rules, engagement programs, scoring models, and all connected Salesforce data.

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WHAT WE MIGRATE

Every asset, every automation, every contact.

Pardot migrations require deep knowledge of both platforms. We map every asset to its HubSpot equivalent — and optimise it in the process.

Lists, Tags & Segmentation

Pardot lists and tags become HubSpot active and static lists. Segmentation logic is rebuilt using HubSpot’s contact properties and list filters — often simpler and more powerful.

Automation Rules & Engagement Programs

Pardot automation rules and engagement studio programs are rebuilt as HubSpot workflows. We optimise the logic during migration to take advantage of HubSpot’s branching and delay capabilities.

Lead Scoring Models

Pardot scoring categories and rules translate to HubSpot’s lead scoring. We rebuild your models using HubSpot’s property-based scoring with the same logic — and often better granularity.

Forms & Landing Pages

Pardot forms and landing pages are recreated in HubSpot with improved design flexibility, progressive profiling, and native CRM integration. No more iframe embeds.

Email Templates & Campaigns

Email templates are rebuilt in HubSpot’s drag-and-drop editor with improved deliverability tracking, A/B testing, and personalisation tokens mapped from Pardot merge fields.

Connected Salesforce Data

If your Pardot instance is connected to Salesforce, we migrate the CRM data too — or configure HubSpot’s native Salesforce sync for hybrid setups where both platforms continue to run.

Award-winning migration expertise

We won HubSpot’s Impact Award for Migration Excellence. That’s not a participation trophy — it’s recognition of technical depth, project rigour, and client outcomes across hundreds of migration projects. Our team holds Advanced Implementation Certification and has delivered over 500 HubSpot projects. When we say we’ve seen every edge case, we mean it.

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Finally, sales and marketing in one platform.

Pardot keeps marketing in a silo. Your sales team lives in Salesforce. Your marketing team lives in Pardot. They share data through sync rules and connectors — but they never truly work from the same system. HubSpot changes that. Marketing, sales, and service share one database, one timeline, one set of reports. Lead handoffs happen inside the platform. Attribution connects marketing spend to closed revenue. Your teams stop debating data quality and start collaborating on pipeline.

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OUR FRAMEWORK

A structured migration — never rushed, never generic

Every Pardot migration follows our proven framework — adapted to your specific setup and business requirements.

Discovery & Pardot Audit

We audit your entire Pardot instance — lists, automations, scoring, forms, landing pages, email templates, and connected Salesforce data. We identify what migrates, what gets optimised, and what gets retired.

Data Cleansing & Mapping

We clean, deduplicate, and map your data to HubSpot’s structure. Every field, every list, every automation rule gets a documented mapping plan before anything moves.

Platform Build & Migration

We configure HubSpot, rebuild your automation, and migrate data in validated phases. Each batch is tested before the next moves. Zero downtime, zero data loss.

Training & Hypercare

Role-based training for your marketing and sales teams. 30 days of hypercare post-go-live. We stay until your team is confident and your campaigns are running.

TESTIMONIALS

Client Testimonials

We were extremely pleased with our partnership with MO Agency. They addressed all our HubSpot needs and proactively suggested improvements. Highly organised and responsive.

Hagen S.

Marketing Director

We engaged with MO Agency for our CRM implementation and migration. They were responsive, gave us step-by-step guidance, and advised on best-practice configuration.

Huntwood S.

Operations Manager

We couldn’t be more thrilled with the exceptional service from MO Agency during our HubSpot CMS and CRM implementation. Clear communication and outstanding results from start to finish.

Hanekom I.

Marketing Manager

Reviews from the HubSpot Partner Directory. View them all.

CASE STUDY

How we migrated a complex Pardot instance with 200K+ contacts to HubSpot

A B2B technology company was spending £40K/year on Pardot with low adoption and disconnected reporting. We migrated their full marketing automation stack to HubSpot in 8 weeks — including 47 active automation rules, 12 engagement programs, and full Salesforce data sync.

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Common Questions About Pardot to HubSpot Migration

How long does a Pardot to HubSpot migration take?

Typical migrations take 8–12 weeks. Complex instances with extensive automation, multiple scoring models, and connected Salesforce data may take 3–4 months. We provide a detailed timeline during discovery.

Will our automation continue running during migration?

Yes. We run Pardot and HubSpot in parallel during the transition period. Your existing automation stays active until HubSpot workflows are tested and validated. There’s no gap in your marketing operations.

Can you migrate our Pardot scoring models?

Yes. Pardot scoring categories and rules are rebuilt in HubSpot’s lead scoring system. We often improve the models during migration by leveraging HubSpot’s property-based scoring and behavioural triggers.

What happens to our Salesforce integration?

If you’re keeping Salesforce, we configure HubSpot’s native Salesforce sync — bidirectional, field-level, with conflict resolution rules. If you’re also migrating to HubSpot CRM, we handle both migrations together.

Do you recreate our forms and landing pages?

Yes. Every form and landing page is rebuilt in HubSpot with improved design tools, progressive profiling, and native CRM integration. We also set up proper thank-you pages and follow-up automation.

What ongoing support do you provide?

Most clients engage on a monthly retainer post-migration for campaign optimisation, workflow refinement, and strategic guidance. We treat HubSpot as a living system that evolves with your marketing.

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