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HUBSPOT MIGRATION

WordPress to HubSpot Content Hub

A faster, more secure website that’s natively connected to your CRM — migrated without losing rankings or momentum.

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WHY MIGRATE

WordPress is flexible. That’s also its biggest problem.

WordPress gave you flexibility — and with it, a maintenance burden that never ends. Plugin updates that break things. Security patches every month. A theme that needs a developer to change a heading. Performance that degrades as you add features. And a website that’s completely disconnected from your CRM, so you can’t personalise content, track contacts, or attribute leads to the pages that generated them. HubSpot Content Hub gives you a managed, secure CMS that’s natively integrated with your CRM. No plugins. No security vulnerabilities. And every page connects to your marketing and sales data.

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WHY HUBSPOT CONTENT HUB

Everything WordPress does — minus the headaches.

HubSpot Content Hub replaces WordPress and its ecosystem of plugins with a single, secure, CRM-connected platform.

No More Plugin Dependencies

WordPress sites average 20–30 plugins. Each is a maintenance task and a security risk. HubSpot Content Hub has native functionality for forms, CTAs, A/B testing, SEO tools, and analytics — no plugins required.

CRM-Native Personalisation

Every page on your HubSpot site knows who’s visiting. Personalise content based on lifecycle stage, industry, company size, or any CRM property. WordPress can’t do this without expensive third-party tools.

Enterprise-Grade Security

HubSpot manages hosting, SSL, CDN, WAF, and security patches. No more worrying about outdated plugins creating vulnerabilities. SOC 2 compliant infrastructure, managed for you.

SEO Preservation & Improvement

We handle URL mapping, 301 redirects, metadata transfer, and structured data to ensure your rankings are preserved — and often improved with HubSpot’s built-in SEO recommendations.

Speed & Performance

HubSpot’s global CDN and optimised hosting deliver faster page loads than most WordPress setups. No bloated themes, no plugin conflicts, no shared hosting limitations.

Marketer-Friendly Editing

Your marketing team can update pages, create landing pages, write blog posts, and manage CTAs without needing a developer. Drag-and-drop editing with brand guardrails built in.

Award-winning Content Hub expertise

We won HubSpot’s Impact Award for Content Hub in 2023. We’ve migrated websites for brands like Altron, Mazda, and Netstar — from 10-page corporate sites to 1,000+ page content platforms. Whether you’re migrating as-is or redesigning during the move, our team delivers websites that are faster, more secure, and measurably better at converting visitors into leads.

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Your website, connected to your revenue engine.

The real power of HubSpot Content Hub isn’t the CMS features — it’s the CRM connection. Every form submission creates a CRM contact. Every page visit is logged on the contact timeline. Every CTA can be personalised by audience segment. Marketing attribution connects content to pipeline. Your website stops being a brochure and becomes an active part of your revenue operation. That’s the shift WordPress can never make.

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OUR FRAMEWORK

A structured migration that protects your rankings

Every WordPress migration follows our proven framework — built to preserve SEO value while delivering a better platform.

Discovery & SEO Audit

We audit your current WordPress site — pages, URLs, metadata, redirects, analytics, and conversion paths. We identify what migrates, what gets consolidated, and what strategic advantages need protecting.

Design & Theme Build

We build custom HubSpot Content Hub themes that reflect your brand. Every module is editable by your team. Whether migrating as-is or redesigning, the theme is built before content moves.

Content Migration & SEO Mapping

Pages, blog posts, images, and metadata migrate to HubSpot. URL mapping and 301 redirects ensure no SEO value is lost. Every page is reviewed for accuracy before launch.

Testing, Training & Launch

Cross-browser QA, mobile testing, page speed validation, and form testing before go-live. Your team gets training on content editing, blog publishing, and CTA management. DNS switch and go-live with zero downtime.

TESTIMONIALS

Client Testimonials

We embarked on a massive initiative to rebrand and unify our worldwide web presence. MO Agency supported every pivot and provided crucial technical advice during regional go-live days.

Twigge A.

Head of Digital

I recently had the pleasure of working with MO Agency on three website migration projects, and the experience exceeded all my expectations.

Maisela L.

Digital Manager | Technology

We recently worked with MO on developing our website. Their commitment was evident from start to finish. Kyle, Chene and Ash were absolute superstars.

Henriksen C.

Marketing Manager | Technology

Reviews from the HubSpot Partner Directory. View them all.

CASE STUDY

How we migrated a 500+ page WordPress site to HubSpot Content Hub

A global automotive brand needed to move from a WordPress multisite to HubSpot Content Hub — with 500+ pages, complex SEO requirements, and dealership-specific content. We delivered the migration in 12 weeks with improved page speed and maintained keyword rankings.

Read the full story

WordPress to HubSpot Migration FAQs

How long does a WordPress to HubSpot migration take?

Medium-sized sites (30–50 pages) typically take 6–10 weeks. Large content sites with 200+ pages can take 3–6 months depending on whether you’re migrating as-is or redesigning. We provide a detailed timeline during discovery.

Will we lose our Google rankings?

No. We handle full URL mapping, 301 redirects, metadata preservation, and structured data transfer. We’ve migrated hundreds of sites without SEO loss — and frequently see improvements thanks to HubSpot’s faster hosting and built-in SEO tools.

Should we migrate as-is or redesign?

It depends. If your current site converts well and represents your brand accurately, an as-is migration is faster and cheaper. If your design is outdated, your content needs restructuring, or your brand has evolved — a redesign during migration is the most efficient approach.

Can our marketing team edit pages without a developer?

Yes. That’s one of the main reasons to migrate. HubSpot’s drag-and-drop editor lets your team update content, create landing pages, and publish blog posts within brand guardrails — no coding required.

What about our WordPress plugins?

Most plugin functionality is native in HubSpot — forms, CTAs, analytics, SEO tools, A/B testing, and redirects. For specialised functionality, we assess each plugin and either replicate it natively or integrate the third-party tool with HubSpot.

What ongoing support do you provide?

Most clients engage on a support retainer for ongoing content updates, new page builds, CRO optimisation, and technical support. We also offer ad hoc support for smaller requests.

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