Best HubSpot Certifications [2024]

Written by
Neal Venter

Looking to get your team HubSpot certified? Here are the best HubSpot certifications you should get in 2024. 🔥🔥🔥


HubSpot is one of the leading inbound marketing and sales platforms in the industry, with a suite of powerful tools that help businesses grow, automate, and improve their processes. 

HubSpot Academy offers a variety of certifications and courses that can help individuals and teams gain the skills and knowledge needed to effectively use their tools and drive business growth. 

In this article, we'll explore why your team needs HubSpot certifications and highlight the top HubSpot certifications and courses to consider in 2023. Whether you're new to HubSpot or looking to advance your skills, this guide will help you identify the best certifications for your team's needs.

Top 10 HubSpot Certifications in 2024 are:

  1. Inbound Certification
  2. Content Marketing
  3. Email Marketing
  4. Sales Enablement
  5. Inbound Sales
  6. HubSpot Sales Software
  7. HubSpot Service HubSoftware
  8. HubSpot Marketing HubSoftware
  9. HubSpot Social Media Certification
  10. Frictionless Sales

HubSpot Academy offers all of the best certifications that your team can benefit from.

These courses only scratch the surface of what HubSpot Academy offers, so make sure to check out some of the other certifications your team can use to expand their knowledge and skill set.

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What Are HubSpot Certifications?

HubSpot certifications are online courses designed to help users learn how to use HubSpot's marketing, sales, and customer service software effectively.

These courses cover a range of topics, from inbound marketing and content creation to sales enablement and customer service.

Each certification course is self-paced and can be completed online from anywhere in the world.

HubSpot certifications are designed for anyone who wants to learn how to use HubSpot's software, including marketing and sales professionals, customer service representatives, and business owners.

Whether you're just starting out with HubSpot or looking to deepen your knowledge and skills, there's a HubSpot certification course that can help you achieve your goals.

Each certification course consists of a series of video lessons, quizzes, and practical exercises designed to help you learn and apply new skills. You'll be guided by expert instructors and have access to a range of resources to support your learning journey.

HubSpot certifications are a valuable asset for anyone looking to improve their marketing, sales, or customer service skills and stay ahead of the curve in an ever-changing digital landscape.

They can help you build your career, grow your business, and achieve your professional goals.

Why Your Team Needs HubSpot Certifications

Investing in HubSpot certifications and training can significantly benefit your team and your business.

Here are some reasons why your team should consider getting HubSpot certified:

  • Stay ahead of the competition: HubSpot certifications can help your team stay up-to-date with the latest trends and best practices in inbound marketing, sales, and customer service. This can give you a competitive edge and help you stay ahead of the curve.
  • Improve efficiency and productivity: With HubSpot certifications, your team can become more proficient in using HubSpot's tools and features. This can help you automate processes, streamline workflows, and save time, resulting in improved efficiency and productivity.
  • Enhance customer experience: HubSpot certifications can help your team deliver a better customer experience by providing them with the knowledge and skills needed to effectively use HubSpot's tools and features. This can lead to better communication, faster response times, and higher customer satisfaction rates.
  • Boost ROI: By investing in HubSpot certifications and training, your team can learn how to use HubSpot's tools and features to their full potential, resulting in better ROI and business outcomes.

HubSpot certification is an investment that can pay off in many ways for your team and your business.

Top 10 HubSpot Certifications and Courses

Below, we’ll dive further into the best HubSpot certifications that your team should complete in 2023.

Remember that HubSpot Academy is a wealth of knowledge, and you shouldn’t stop learning once you have completed these courses!

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1. Inbound Certification

The Inbound Certification is one of the most popular HubSpot certifications and for good reason. This certification equips your team with a comprehensive understanding of the strategy behind your inbound marketing program. 

With this certification, your team will learn the fundamentals of managing an inbound business, creating buyer personas, growing your company with the flywheel model, setting business goals, getting started with inbound, and developing a buyer's journey.

This certification takes less than two hours to complete, which includes watching videos and engaging in four interactive quizzes. 

This course will familiarise your team with powerful inbound strategies, including marketing, sales, and customer service. 

The course covers all the bases of the inbound methodology and helps your team understand the flywheel and how to apply it to your business.

As digital marketing is ever-changing, keeping up with new methods and tools can be a serious challenge. The Inbound Certification from the HubSpot Academy is an excellent way to stay up to speed with industry evolutions. 

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2. Content Marketing

Content marketing is an essential component of any inbound marketing strategy. The HubSpot content marketing certification is an excellent way for marketers to improve their content marketing skills and learn new techniques to create high-quality content consistently.

This certification course will teach you how to create an effective content marketing strategy that aligns with your business goals. 

You'll learn how to create content that resonates with your target audience and helps move them through the buyer's journey.

The course covers various topics, including how to produce scalable and consistent content, SEO best practices, and content promotion strategies. 

You'll also learn how to measure the results of your content marketing efforts and analyse your content's performance.

This certification course takes approximately six hours to complete and provides valuable insights and expert tips to help you take your content marketing skills to the next level. 



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3. Email Marketing

The email marketing certification offered by HubSpot is a great way to master the fundamentals of email marketing. 

In today's digital age, email marketing is still one of the most effective ways to reach and engage with your target audience.

With this certification, you can learn to manage and segment contacts and analyse the effectiveness of your email campaigns.

The course includes over three hours of valuable content that covers a wide range of topics, including email deliverability, contact management, segmentation, and analysis. 

You will also learn how to build an effective email marketing strategy that helps build trust with your audience.

By completing this certification, you will gain in-demand skills that are essential for any marketer looking to excel in the digital age

Email marketing is a highly sought-after skill; with this certification, you can position yourself as an expert in the field.



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4. Sales Enablement

Sales Enablement is an important HubSpot certification that helps align the efforts of both marketing and sales teams. 

The course provides a comprehensive understanding of sales enablement strategies and how to apply them effectively to drive revenue growth.

This course will teach your team how to develop lead qualification criteria, align teams around shared revenue goals, and establish Service Level Agreements for accountability. 

Additionally, the course provides insights into leveraging content in sales, creating buyer personas, and nurturing customer relationships after the sale.

In today's competitive marketplace, it's more important than ever to have a sales enablement strategy that helps your business stand out. 



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5. Inbound Sales

The inbound sales certification also teaches sales reps to build long-lasting relationships with clients by creating and providing value through the entire customer journey. 

They will learn how to identify and prioritise leads, align with marketing to create a seamless customer experience, and use technology to their advantage to make the sales process smoother and more efficient.

With the inbound sales certification, your sales reps will learn how to approach potential clients in a way that builds trust, establishes rapport, and provides value, making it more likely for them to make a purchase. 

The certification covers all aspects of the inbound sales process, from identifying prospects to closing the deal, and is a valuable asset for any salesperson looking to up their game.



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6. HubSpot Sales Hub Software

HubSpot's Sales Software certification course is perfect for sales professionals who want to maximise the use of HubSpot's Sales Hub and CRM tools to optimise their sales processes. 

The course covers various topics, including setting up and customising your sales pipeline, tracking deals, and automating sales tasks. 

Additionally, the course teaches you how to use Sales Hub tools like meetings, sequences, and templates to streamline your sales processes and close more deals.

The certification course is designed to be completed in about an hour, and it includes practical exercises to help you apply what you've learned in real-world scenarios

By completing the HubSpot Sales Software certification, you'll become proficient in using HubSpot's sales tools to improve your sales processes and, ultimately, increase your sales performance.



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7. HubSpot Service Hub Software

HubSpot Service Hub Software is a powerful tool for businesses looking to enhance their customer service capabilities

The Service Hub Certification offered by HubSpot Academy can help customer service teams make the most of the tool and take their service to the next level.

Through this certification, participants will learn how to map the customer journey, set up job tickets and chat conversations, and utilise the various help desk tools available on the Service Hub. 

Additionally, they can create a knowledge base of useful resources for customers and set up customer feedback advocacy and surveys.

By completing the Service Hub Certification, your team will be equipped to provide a more personalised and efficient service experience for your customers, leading to greater satisfaction and retention. 



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8. HubSpot Marketing Hub Software

HubSpot Marketing Hub Software is a comprehensive course that provides foundational knowledge about HubSpot's marketing tools and how they work together. 

The course covers the contacts database, creating content strategies and campaigns, using buyer personas, and creating landing pages, blogs, forms, CTAs, and segmentation. 

Additionally, the course covers how to understand social media, workflows, and email and leverage analytics and reports.

The course includes a case study and practical exercises that test your knowledge. With this course, you'll be able to improve how you use HubSpot's Marketing Hub and get certified in about 4 hours.



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9. HubSpot Social Media Certification

Social media marketing has become a crucial part of any business's marketing strategy. With HubSpot's social media certification course, you'll learn the fundamental skills and knowledge to create a comprehensive marketing plan that delivers results. 

The course covers many topics, including strategy development, social listening, moderation, content creation, digital advertising, ROI measurement, and more.

One of the key benefits of this course is that it provides a solid grounding in social media fundamentals, making it an ideal starting point for beginners. 

The course comprises eight lessons, including 40 videos covering a range of in-depth topics. 

By the end of the course, you'll have a thorough understanding of how to create and execute a social media strategy that attracts new customers, builds brand awareness and loyalty, and enhances all of your other marketing efforts.

The course is designed to be accessible to everyone, regardless of their level of experience with social media marketing. 

It's also very comprehensive, covering all the major social media platforms and providing practical tips and advice for leveraging them to achieve your business goals. 

With a course length of 4 hours, this certification is an excellent investment for anyone looking to develop their social media marketing skills and take their business to the next level.



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10. Frictionless Sales

The Frictionless Sales certification course is designed to help sales leaders and teams eliminate friction and resistance in the sales process, enabling them to grow better and achieve greater success. 

The course focuses on the sales flywheel, a new way of thinking about the sales process that emphasises the importance of continuous learning and alignment with target buyers.

By adopting the sales flywheel approach, sales teams can move beyond the traditional sales funnel and reduce friction by aligning their efforts with the needs and preferences of their target buyers.

This, in turn, leads to greater success and a competitive edge in today's marketplace.

The course is just over an hour long, making it a quick and efficient way for sales leaders to gain valuable insights and practical tips for improving their sales processes. 

It covers a range of topics, including how to align sales teams with target buyers, motivate and transform sales teams with a culture of continuous learning, and enable sales reps to spend more time selling.

By reducing friction and resistance in the sales process, sales teams can improve their performance, increase revenue, and build stronger, more profitable relationships with their target buyers.

Get Personalised HubSpot Training

While HubSpot Academy is an excellent resource for your team members to learn at their own pace, it does come with some drawbacks:

  • Some courses may be too basic for experienced professionals in the industry.
  • Some courses may not be updated frequently enough to keep up with the fast-paced changes in the digital marketing landscape.
  • There is less interaction with the instructors, meaning students often can’t ask questions or learn more interactively and conversationally.
  • Some users have reported that the courses can be lengthy and time-consuming.

The alternative is to use HubSpot Partners for training instead. HubSpot Partners, like MO Agency, can set up comprehensive training based on the needs and goals of your business, making your training sessions more personal, specific, and relevant to the topic you need to cover.

Final Thoughts

The HubSpot Academy is a valuable resource for professionals looking to improve their marketing, sales, and customer service skills. 

With a wide range of courses available, covering topics from inbound marketing to sales enablement and more, learners can choose the courses that best suit their needs and interests. 

The Academy's certification programs also provide learners with recognised credentials that can help to boost their career prospects.

The HubSpot Academy is an excellent choice for professionals looking to upskill and stay up-to-date with the latest marketing and sales trends. 

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