HubSpot: How to choose a Hubspot Partner in South Africa

HubSpot

How to choose a Hubspot Partner in South Africa

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By Luke Marthinusen September 5, 2019 • 12 minutes to read

This post is for:

  1. Anyone choosing whether to work with a HubSpot partner, or go it alone with HubSpot software in South Africa. There are pros and cons to both routes.
  2. Anyone considering HubSpot, currently using HubSpot, or just interested in learning more about what a HubSpot Agency Partner does.
  3. Anyone new to HubSpot. We’ll provide an all-encompassing rundown of HubSpot partners in South Africa, including an explanation of how they fit into the global HubSpot ecosystem, how to engage them, and suggested reading if you are new to HubSpot.

Who are the tiered Hubspot Agency Partners in South Africa?

  • MO Agency, Platinum. Located in Johannesburg and Cape Town. Specialisation: Financial, Technology and professional services.
  • Spitfire Inbound, Platinum. Johannesburg. Specialisation: Logistics 
  • MPULL, Diamond. Located in Cape Town. Specialisation: Assisting HubSpot marketing agencies in Europe.
  • Uku Inbound, Silver. Located in Cape Town. 
  • League Digital, Sliver. Located in Johannesburg. 
  • Propdata, Sliver. Located in Durban. Specialisation: Real Estate.
  • Nieuwnation Brand Consultancy, Sliver. Located in Pretoria.

What is a Hubspot Partner?

A HubSpot Partner is a company that has entered into an agreement with HubSpot to sell and service HubSpot software.

To do this they join the HubSpot Agency Partner Program, and are required to meet a set of criteria.

HubSpot partners have experience with many different implementations of HubSpot software. This experience may be across many different industry verticals and different sizes of business. 

Experience with multiple clients and HubSpot applications enables HubSpot partners to fast track success with HubSpot software.


Partner Tiering

Although it is easy to join the HubSpot’s Agency Partner Program and become an agency partner, moving beyond a non tiered partner and Silver partner requires a commitment to specialising in HubSpot. Becoming a Gold, Platinum and Diamond partner requires a very focused effort to achieve.

Once approved by HubSpot as a partner, and agency’s HubSpot tiers is determined by two things.

  1. Managed Recurring Revenue (MRR): The $ value of all the HubSpot licences the agency manages on a monthly basis
  2. Sold Recurring Revenue (Sold MRR): The $ value of the licences sold to net new clients by the agency in a rolling 12 month period.

Based on the MRR and Sold MRR you can expect a tiered HubSpot partner to be servicing roughly the following amount of clients, and it gives you an idea of the size of the agency.

Untiered: 0 - 2 HubSpot clients managed

Sliver: 1 - 5 HubSpot clients managed

Gold: 4 - 12 HubSpot clients managed

Platinum: 20 - 30 HubSpot clients managed

Diamond: 30 + HubSpot clients managed


Two types of HubSpot Partner


Marketing Agency Partners

HubSpot’s Agency Partner Program is for agencies that want to grow their businesses by providing marketing automation, inbound marketing and sales services to their clients.

Agency partners get exclusive partner resources and training to help them deliver the best possible marketing and sales services, implement ROI-centric services, and improve client retention.

Each partner agency gets a HubSpot channel account manager to provide in-depth business consulting, and a channel consultant to train and make sure the partner agency is delivering services in line with HubSpot’s high standards.


Marketing and Sales Partners

A small percentage of partner agencies have decided that the intersection of sales and marketing is critical to their clients’ revenue growth.

These partners - in addition to HubSpot’s Agency Partner Program - have adopted HubSpot’s Sales Partner Program. This program is for CRM implementation companies and sales consultants, coaches, or trainers who want to transform the way their clients sell.

Sales partners transform the way their clients sell with a modern sales methodologies and technology that sales people actually want to use. Working with a sales partner will accelerate your sales process and shorten sales cycles. 

Why should you consider working with a HubSpot Partner Agency in South Africa?

We regularly come across businesses that have been using HubSpot for some time but are not using the full capabilities of the software. 

Work with a tiered HubSpot partner

Working with a highly tiered HubSpot Partner Agency, you are guaranteed to be up and running much faster, and with a proven inbound marketing strategy tailored to your business.

The higher tiered partners manage multiple instances of HubSpot across many different industries. This allows us to know the HubSpot platform intimately. This allows them to fast track success on our clients HubSpot platforms. 

Get more out of the software

In many cases, businesses want to get more from the software but just need a helping hand and point in the right direction. By engaging a tiered HubSpot Partner, they keep full control of the software, but get the help to apply tweaks and methodologies that come with experience and sometimes hard learnt lessons.

We often find that when a business works alongside a HubSpot Partner Agency, they get better results. When we hold you accountable to the strategy we set out together, the end result is stronger. Everyone works better in a team.

The Pros and Cons of using a HubSpot Partner

Pro’s

  • Access to a multidisciplinary team of HubSpot experts from Inbound Marketing Strategists, Inbound Content writers, to HubSpot CMS developers.
  • Outsourcing HubSpot skills can be less expensive that keeping an in house resource
  • Regardless of internal staffing, your company will always have access to HubSpot skills.
  • HubSpot Partner make sure their staff are up to date on the necessary certifications, and get additional partner only training.
  • HubSpot Partners can train you staff

Con’s

  • It can take time to build a relationship with a HubSpot Partner
  • HubSpot skills can be very specialised, and can cost a premium.
  • You may not have a HubSpot Partner in your city.
  • Work may have a lead time depending on how busy your HubSpot Partner is.

Deciding which HubSpot Partner to work with

You want to be working with a Tiered HubSpot Agency Partner. Not all partners in South Africa are tiered.

A word of warning

Take note that an agency or consultant may tell you they are HubSpot certified when in fact they have only done the freely available HubSpot Inbound Marketing Certification. Certification is a process that takes time and investment, on behalf of the agency.

Most importantly, to be certified the agency must own and be running HubSpot Marketing and Sales software for their own agency. A non-certified agency will not have their own HubSpot software. 

HubSpot focused or opPortunistic?

Some agencies are not focused on HubSpot, but do resell HubSpot as an add-on to other services they are selling. They are opportunists when it comes to HubSpot. Be wary of such agencies. Better gains are made with a tiered HubSpot agency partner. 

Another partner type is the traditional PR agency, brand or web design agency that sells HubSpot on the side to add an additional revenue stream.

Sales focused generalists

There are also resellers that may be offering multiple marketing automation platforms, such as Marketo, Pardot and Infusionsoft. These provide many options beyond just marketing automation solutions to gain as much business as possible. These organisations are typically very sales driven, they are not specialists and potentially only have their bottom line at heart.

Tiers HubSpot focused agencies

And finally, there are the tiered HubSpot Partner Agencies. These agencies come in many different sizes and different specialities. But in most cases, these partner agencies focus solely on HubSpot and Inbound Marketing and sales services.

Typical services a tiered Hubspot Agency Partner in South AfrIca may offer:

Each HubSpot Partner is unique in the services they provide. Aligning with HubSpot software, they create different packages to help achieve business goals.

Below is a list of the most common services provided by HubSpot Partners. Some Partners may offer them all, and some only a handful. There is no correct combination and every partner will have their own methodology. 

Search Engine Optimisation

Keyword Strategy

Content Creation

Blogging

Buyer Persona Development

Pay Per Click

Social Media Management

Paid Social

Website Design

Web Development

Template Development

Growth Driven Design

Campaign Management

Email Marketing

Lead Nurturing

CRM Implementation

CRM Migration

Sales Enablement

Sales Training

HubSpot Training

HubSpot Onboarding

HubSpot Portal Audits

Process Automation

Business Process Mapping 

Business Process Optimisation 

Database Management & Segmentation

Integration Management

Systems Integration

 

Resources for HubSpot

https://www.hubspot.com/products/crm

https://www.hubspot.com/products/marketing

https://www.hubspot.com/products/sales

https://www.hubspot.com/pricing/

Closing

If you are reading this blog, you’ve probably made a decision to buy HubSpot or you have already bought HubSpot - well done! It’s incredible software that is particularly easy to use.

That said, it is also incredibly deep software that can take years to master in its entirety. We suggest working with a Tiered HubSpot Agency Partner to get the most out of your investment. There are partners that are generalists, and some have industry vertical specialisations. In addition most agency partners are marketing specialists, however some consult on both marketing and sales processes.

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