Data Privacy for Email Nurturing & Automation

On 23 Feb 2023, we hosted a webinar that was attended by over 200 professionals.

Although we knew the subject of data privacy and communication automation would be an interesting one; we weren't expecting quite such a positive reception.  

Webinar Topic: 

Data Privacy for Email Nurturing & Automation: How to remain POPIA compliant while using tools to automate and market at scale

What we covered in this session:

• Data Privacy and POPIA for email marketers.
• What is legitimate interest?
• Types of automation to increase your reach.
• Who can be enrolled in email nurtures and automation?
• Checkboxes and consent on your contact and registration forms.
• Customer lifecycle stages and email nurturing.
• Practical how-to’s covering: Popular platforms like WordPress, MailChimp, HubSpot and Pipedrive.

Webinar recording

Webinar slides