CRM, HubSpot, Digital Marketing & Transformation

Back in 2021, I wrote a blog about the emerging B2B marketing trends we were seeing at the time — a period defined by rapid digital transformation and pandemic-driven shifts to get everything online fast. In that piece (read it here), we focused on automation, content marketing, virtual events, and the growing importance of CRM systems. It was all about adapting quickly and making

Hosting events, whether online or in person is a powerful strategy for companies to adopt. Hosting events offers many benefits across sales, marketing and customer engagement. Here’s why they are important: Increases brand awareness Generates higher quality leads Engages directly with your audience Showcases your products and services Drives conversations and sales Strengthens customer relationships Facilitates content

Social media is a no-brainer for businesses who wish to engage and connect with their audience online, however managing and executing an effective social media strategy is both time consuming and relies heavily on delivering good content at the right time. Thankfully, HubSpot’s social media tools help scale and streamline your social media efforts, using its recently introduced tool, Breeze AI.

In this video, I outline how to select a digital marketing agency in 2025. Covering nine essential steps including: Step 1: Start with Your Business Goals Step 2: Look at Their Expertise and Experience Step 3: Review Their Portfolio and Case Studies Step 4: Understand Their Process Step 5: Evaluate the Team Step 6: Check Out Reviews and What Others Are Saying

Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {%

In an ever-changing landscape, digital marketing is essential for business growth. You must stay current on industry developments, technical breakthroughs, and marketing techniques. The best approach to keep ahead of the competition is to hire a digital marketing agency that can help you build your business with a high return on investment. But which digital marketing agency should you use in Cape Town? Our Top 10 Digital Marketing Agencies in Cape Town are: 1. MO Agency 2. Ninety9 Cents 3. Rogerwilco 4. Machine_ 5.

In the ever-evolving world of digital marketing in South Africa, businesses face a unique set of challenges that require innovative solutions. From navigating economic constraints to managing data across multiple platforms, digital marketing professionals in South Africa must be agile and forward-thinking to stay ahead of the curve. But with challenges come opportunities. In this blog, we delve into the top challenges identified by a team of digital marketing professionals and explore the

Starting your own digital marketing agency is an exciting dream in an increasingly digital world where businesses are constantly seeking online growth opportunities. With the right skills and knowledge on how to start a digital marketing agency, you can position yourself as a valuable asset to companies needing digital marketing help. What Does It Take to Start a Digital Marketing Agency? Establishing a digital marketing agency involves a solid plan that includes identifying your niche, laying down a

In this article, I explore the crucial balance between effective digital marketing and ethical data practices, focusing on compliance in personal data usage, especially list-based remarketing. I'll discuss the importance of clear privacy policies, transparent cookie consent, and ethical data handling on ad platforms like Meta and Google Ads, which use hashing to protect user privacy. Additionally, we address the challenges of managing data privacy in a fragmented digital