Our thinking about HubSpot, AI, & removing silo'ed data

Digital marketing is a fast-moving discipline that can make or break your business in South Africa. Those that embrace it will thrive; those that don't will struggle. Now including the impact of AI, this guide breaks down digital marketing into six components and highlights what you need to know to successfully market a business online.

Can there be a single source of truth for customer data? Is it even conceivable? Customer data platforms (CDPs) certainly promise this, and I believe it is possible. Indeed, the technology exists, and it has become competent and affordable for businesses managing large datasets. Introduction I'm the CEO of MO Agency. We use a customer data platform called Segment at MO, but there are some other excellent CDPs available. To write this blog, I broadened my horizons by reading extensively about how Salesforce and Oracle describe and comprehend customer data platforms. As a

Every business wants more leads. More pipeline. More sales. So it’s no surprise that when people talk about “marketing that works,” they’re usually focused on what drives immediate results. But after more than a decade in this industry—and some hard-earned lessons from building my own business—I can tell you this with confidence: The marketing that truly drives revenue over the long term doesn’t come from chasing quick wins. It comes from mastering two distinct strategies, and knowing how to make them work together. 1. Short-Term Activation:

Back in 2021, I wrote a blog about the emerging B2B marketing trends we were seeing at the time — a period defined by rapid digital transformation and pandemic-driven shifts to get everything online fast. In that piece (read it here), we focused on automation, content marketing, virtual events, and the growing importance of CRM systems. It was all about adapting quickly and making digital work harder for leaner, more agile teams. Fast forward to today, and the

Hosting events, whether online or in person is a powerful strategy for companies to adopt. Hosting events offers many benefits across sales, marketing and customer engagement. Here’s why they are important: Increases brand awareness Generates higher quality leads Engages directly with your audience Showcases your products and services Drives conversations and sales Strengthens customer relationships Facilitates content

Social media is a no-brainer for businesses who wish to engage and connect with their audience online, however managing and executing an effective social media strategy is both time consuming and relies heavily on delivering good content at the right time. Thankfully, HubSpot’s social media tools help scale and streamline your social media efforts, using its recently introduced tool, Breeze AI.

In this video, I outline how to select a digital marketing agency in 2026. Covering nine essential steps including: Step 1: Start with Your Business Goals Step 2: Look at Their Expertise and Experience Step 3: Review Their Portfolio and Case Studies Step 4: Understand Their Process Step 5: Evaluate the Team Step 6: Check Out Reviews and What Others Are Saying Step 7: Consider Pricing and Value Step 8: Assess Culture and Fit Step 9: Explore How the Agency is Using AI

Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {%

In an ever-changing landscape, digital marketing is essential for business growth. You must stay current on industry developments, technical breakthroughs, and marketing techniques. The best approach to keep ahead of the competition is to hire a digital marketing agency that can help you build your business with a high return on investment. But which digital marketing agency should you use in Cape Town? Our Top 10 Digital Marketing Agencies in Cape Town are: 1. MO Agency 2. Ninety9 Cents 3. Rogerwilco 4. Machine_ 5. Flume 6. Shift One