Digital Marketing: Digital Marketing 101: An introduction to SEO

Digital Marketing

Digital Marketing 101: An introduction to SEO

By Adam Meikle May 4, 2017 • 4 minutes to read

SEO (search engine optimisation) will never be static given the constant updates to Google's search engine algorithm. In the SEO space, you're always playing catch up with whatever trick Google has up their sleeve and they're constantly leaving competitors like Bing and Yahoo in the dust.

In truth, it’s becoming far more difficult to rank organically on Google search results. But what exactly is SEO and how does it benefit you?

What is SEO? A definition:

According to MOZ (2017) is the following:

“Search engine optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

When you break down SEO it is all about quality of traffic, the quantity of traffic and ranking in organic results. The main aim of SEO is to increase your ranking in search engines like Google by optimising your website with keywords and the user’s experience in mind. Not only that but to provide relevant and quality content. Content needs to be optimised around keywords that are relevant to the website you are optimising for. In this way, keyword research is king. You want to attract genuine users who are your target audience to your website and Google will reward you handsomely for that.

How exactly do search engines function?

Essentially, and as mentioned by Wendy Boswell (2017), search engines are quite complicated but are at their base level software programs that utilise search terms to search through websites.  Boswell (2017) further says:

“Search engines look through their own databases of information in order to find what it is that you are looking for.”

You are finally given search engine results (SERPs) after searching a search time and relevant content is listed by relevancy. On the more technical side, once you conduct a search a search engine will crawl a selection of websites creating listings, via programs called “spiders”.  The spiders will index information and follow inbound links to a website. Following this, relevant websites are chosen to be displayed in SERPs as part of the search engine database.

Why is SEO important for your website?

SEO benefits you in the long-term as quality traffic is gained from patience and best practice. It costs nothing to implement and is more so a time investment. But it if your website ranks high organically, it creates the perception a website is an authority in a certain area if you are able to rank high enough.

You up your brand’s presence in the process of optimising your content and webpages for search engines. SEO is much more stable when compared to PPC (pay per click) platforms. When creating web content with SEO in mind, you are able to target your niche audience more precisely by building content around relevant keywords.

Now that you know what SEO is and why it benefits you in the long run. Why not take a look at our offer below! We also have more blog posts for you to look at. Lastly, if you are looking for a digital marketing agency drop us a line, we'd love to discuss how we can help you.

Social Media Management

Digital Marketing 101 blog series:

Read more of the Digital Marketing 101 blog series and be educated on every digital marketing topic under the sun. Learn all the basics about digital marketing and how to put together your own digital marketing strategy.