Who is it for?
HubSpot is aimed at anyone from small businesses, to medium sized businesses as well as large corporations and enterprises. They offer many different licensing options for their software which are built out to match different business sizes, needs and requirements. The beauty of email marketing with HubSpot is that, because it is an integrated marketing tool, you can manage more than just your email marketing.
On the other hand, MailChimp is aimed primarily at small to medium sized businesses. It is highly recommended for businesses that are new to the world of email marketing or have limited resources, owing to its step-by-step nature, ease to use, drag-and-drop templates and logical segmentation.
The benefits of HubSpot and MailChimp
HubSpot, in the case of email marketing, is intuitive and easy to use for beginners and expert email marketers alike. HubSpot is not only email marketing tool, it’s also a marketing automation platform built to support digital business growth. This marketing automation and inbound marketing platform has you covered for everything such as:
- Lead scoring and lead nurturing
- Landing page design
- Social publishing and monitoring
- Social advertising and so much more.
In terms of email marketing, HubSpot is excellent at allowing you to create email marketing campaigns tailored to specific customer personas (ideal customer profiles) and nurture leads via triggered emails. Depending on the actions taken by leads/contacts and their website behaviour, different kinds of emails and workflows will be triggered on the HubSpot platform. HubSpot lets you easily nurture and eventually covert leads easily through seamless and highly automated email marketing.
By comparison, MailChimp is great for newcomers to the email marketing game. With MailChimp, it’s easy to set-up an account and you get access to the “Forever Free” plan. Whereas, HubSpot has costs associated with their different licencing options, which is something to consider if you have a tight digital marketing budget. With MailChimp’s free option, you can easily upload a database of 2,000 contacts and send 12,000 emails per month. This will fit the requirements of most B2B companies and SMEs.
Much like HubSpot, you can manage your contacts/subscribers in lists, set-up campaigns through the campaign generator and make use of a range of basic templates available to you free of charge. For more advanced templates, you will need to be a bit knowledgeable in HTML coding to upload a custom template to MailChimp.
Both HubSpot and MailChimp offer you the option to schedule email marketing campaigns to be sent out at particular times. Email reporting is a feature common to both software platforms so you can easily understand how many opens, clicks and successful deliveries you’ve had. However, HubSpot offers far more depth and higher degrees of email personalisation than MailChimp.
In conclusion, it actually comes down to how tight your budget is and what level of marketing automation you’re looking for. If you’re in search of a holistic digital marketing solution that has you covered for everything, then HubSpot is definitely the way to go. But if you’re small business starting out then try your hand at MailChimp.
To measure the success of your emails and whether you’re doing things right, why not download our email marketing checklist for high converting emails now.