In the video below, we show you how we interpret a month’s worth of digital marketing performance data. In the process, we cherry pick both the positive and negative results from our inbound marketing efforts
When you first login into HubSpot, you’re greeted by the marketing dashboard. This is a central place where your important marketing analytics come together in one thorough and cohesive overview.
Take a glance at your website’s performance, and break down your performance in landing pages, blogging and email marketing. Even take a look at overall contact performance and which personas make up the bulk of your HubSpot contacts database.
The HubSpot Marketing dashboard is highly adaptable to suit all your digital marketing reporting needs as you can easily filter timeframes and customise the dashboard as you wish. Take a look at these examples below:
Besides the HubSpot Marketing Dashboard, we also have the new Traffic Analytics dashboard in the HubSpot Marketing Hub. This dashboard combines all your sources, website page performance and more into one singular view. This analytics dashboard has you covered with the following report capabilities under different tabs:
Both HubSpot’s Marketing Dashboard and Traffic Analytics tool are hugely beneficial to our digital marketing efforts as an agency. These functionalities are only part and parcel of the HubSpot Marketing experience, as there are so many other value-adds to adopting HubSpot when onboarding the inbound marketing methodology into your business or company.
For more insights into understanding the range of software and skills required for successful inbound marketing, download Going Inbound? The Executive Step-By-Step Guide to Resourcing for Inbound Marketing.
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