[VIDEO] 16 incredible video marketing stats

Written by
Jaco van der Watt

To give you an idea of how important video content is for your digital marketing, here are some key statistics:

  • 78% of people watch online videos every week, and 55% view online videos every day
  • By 2020, online videos will make up more than 80% of all consumer internet traffic
  • YouTube is the second most trafficked site, after Google
  • Users view more than 500 million hours of video each day on YouTube
  • 100 million hours of video are watched each day on Facebook
  • 59% of executives say they would rather watch a video than read text
  • In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content.
  • Social video generates 1200% more shares than text and image content combined
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store
  • Including video on landing pages can increase conversion rates by 80%
  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t.
  • Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%.
  • Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t.
  • Blog posts that incorporate video attract three times as many inbound links as blog posts without video.
  • 85% of Facebook videos are watched without sound
  • 78% of marketers say their most effective SEO strategy has been creating more relevant content


As these statistics show, video content can play a vital role in increasing the success of your digital marketing. Get the What is Inbound Marketing Anyway and get started.

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