Inbound marketing centres on the philosophy that the content you create should provide value and build trust with your leads before trying to sell them anything.
The idea behind this is that you're going to engage your leads through attractive content. Through further interaction with them, the goal is to delight them and build a relationship with them,
The reason that you'll hear people refer to inbound marketing as "HubSpot inbound marketing" is because HubSpot largely pioneered the inbound methodology, and HubSpot founders Brian Halligan and Dharmesh Shah coined the term "Inbound marketing" in the early days of marketing technology.
HubSpot is also widely acknowledged as the thought leaders of the inbound marketing methodology, with their sales, marketing, service and agency blogs being the go-to resource for inbound agencies around the world.
Still have questions about inbound marketing? Here's an inbound marketing guide to help you along your way to becoming an inbound marketing expert!
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