Inbound marketing centres on the philosophy that the content you create should provide value and build trust with your leads before trying to sell them anything.
The idea behind this is that you're going to engage your leads through attractive content. Through further interaction with them, the goal is to delight them and build a relationship with them,
The reason that you'll hear people refer to inbound marketing as "HubSpot inbound marketing" is because HubSpot largely pioneered the inbound methodology, and HubSpot founders Brian Halligan and Dharmesh Shah coined the term "Inbound marketing" in the early days of marketing technology.
HubSpot is also widely acknowledged as the thought leaders of the inbound marketing methodology, with their sales, marketing, service and agency blogs being the go-to resource for inbound agencies around the world.
Still have questions about inbound marketing? Here's an inbound marketing guide to help you along your way to becoming an inbound marketing expert!
Tracking URLs help you measure the effectiveness of your marketing campaigns by providing information to HubSpot when visitors access your site through the URL. Create a tracking URL when you want to ...
When it comes to both B2B or B2C marketing, one thing is certain - the customer experience lies right at the heart of it. With customer acquisition costing between 5 and 25 times more than retaining ...