Digital Marketing: 6 reasons why SEO is important for your website

Digital Marketing

6 reasons why SEO is important for your website

By Adam Meikle September 15, 2017 • 6 minutes to read

STATS ON WHY SEO IS STILL IMPORTANT FOR A BUSINESS’S WEBSITE TODAY

Google gets over 4 billion searches a month (Smart Insights, 2017). Having a website optimised for popular search engines like Google is an absolute necessity in today’s online market. Consider some of the following statistics:

  • 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014)
  • 93% of online experiences begin with a search engine (Junto, 2017).

Below are some of the benefits of performing Search Engine Optimisation on your website and keeping up consistent SEO maintenance.

Benefits of performing SEO on your website:

1: Low cost when compared to PPC

Organic SEO is low cost. It only costs an investment of time and patience on your part. When you find yourself on the top of organic search engine results, you can assist your SEO efforts by investing a small budget into PPC (pay-per-click) advertising. Alternatively, you can allocate budget to place text ads for that keyword you ranked for.

SEO is essentially the gift that keeps on giving. As your online content matures, is indexed by search engines like Google and you create backlinks to a piece of content, you gain authority on the specific theme or focus topic. The net effect of this is more organic website traffic is brought through your keyword rankings to your website.

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2: Higher brand credibility

In reality, many people trust the first listing they see for a keyword or search term they punch into search engines like Google. They see companies such as Google as reputable and by doing SEO your website becomes a brand name of sorts.

Google filters content based on strict content guidelines enhanced by its algorithm updates, which define how the search engine archives a top-ranking site. This means users receive the most relevant content when they conduct searches. This is why users trust Google’s top-ranking results and these rankings have much higher credibility.

3: Your website needs to be on the first page of Google organically

75% of people never scroll past the first page of search engines (Junto, 2017). This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness. By getting the top spot on first-page search engine results, you are guaranteeing yourself a continuous stream of organic website visitors.

4: Access to data that you can use to leverage in organic lead generation at no cost

By looking at your website analytics, you can see what products and services visitors are looking at on your website. You can also see the search terms and queries people are using to find your website via search engines. This type of customer data is very valuable and is easy to access with tools like Google Analytics and Google Search Console. Using this data to your advantage is so beneficial in the long term for your website.

5: Good results require minimal upkeep when it comes to SEO and long-term benefits

When compared to PPC and paid advertising, the effects of SEO are long lasting and do not suddenly stop paying off, that is until the next algorithm update from Google. So, always keep up-to-date with the latest information from Google and SEO experts and professionals. There is, of course, some upkeep when it comes to maintaining SEO and keeping top rankings on search engine results.

However, it will be difficult for competitors to best you when you keep practicing good SEO.

6: Your competitors are already committed to SEO and understand its benefits.

Now that you have realised the benefits of SEO and that it is extremely valuable, you need to know that your competitors are already on the SEO train and are taking full advantage of it to their benefit.

So, if your competitors are ranking on Google, you need to play catch-up and be certain that you are optimising website content for the correct keywords. Focus on long-tail keyword opportunities that attract modest volumes of website traffic and work your way from there.

Taking all of the above information into account, if you are not actively optimising your website both on-page and off-page to work well with search engines, then you are truly shooting yourself in the foot.

Your business could benefit immensely from following through with some basic organic SEO. Although organic reach on digital platforms such as social and search may be in decline, the benefits above show that SEO has some great benefits in the long run for your business.  61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017). Add to this that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative (Junto, 2017), SEO should still very much be a concern for your start-up or small business.

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