HubSpot Pricing 2024: A Guide to the Latest Pricing

Introduction

HubSpot introduced a seat-based pricing structure across its product range in mid March 2024. One year later the model is fully rolled out and the numbers have moved a little, so this refresh captures the 2025 reality.

About me

I’m Luke Marthinusen, I founded and own MO Agency. We’re the top Elite HubSpot partner in Africa and the Middle East.

We’ve guided hundreds of companies through HubSpot licensing decisions and migrations. I hope this update saves you hours of detective work.

Key Takeaways

Seat-based pricing keeps the entry cost low and lets you scale easily.
Sales & Service “Paid Seats” unlock the deeper role-specific features like sales target tracking (Sales Hub) and ticket allocation (Service Hub) by team, query type, and more.
Core Seats give general edit access across all hubs
View-Only Seats are free and unlimited.
A single Starter Core Seat still opens every hub – perfect for micro-teams.

Aimed at offering greater flexibility, HubSpot's approach to CRM pricing and scaling services as your business grows ensures that the platform drives early ROI, and is easy to purchase.

Flexibility for HubSpot means businesses should be able to start with what they need and add services as they grow without being locked into a fixed number of seats at the outset.

A View-Only Seat offers users a way to view information without incurring licensing costs.

Exploring HubSpot’s Hubs

HubSpot calls the stack the Customer Platform. Six hubs sit on top of the Smart CRM: Marketing, Sales, Service, Content, Operations and the newer Commerce Hub.

The great thing about HubSpot is that you can start with one or multiple and scale into additional Hubs as your business or needs scale.

Marketing Hub

Manage your marketing in one place by sending emails, tracking website traffic, form submissions, Paid ad spend on Google, Meta, LinkedIn and more, with full attribution back to page channels organic channels email and more.

Sales Hub

Activity tracking and target and goal tracking across your sales team including useful tools like sales automation, meeting schedulers, email template quoting and more.

Service Hub

Customer support management with ticketing pipelines solving support queries from multiple channels including email forms chat WhatsApp SMS. All powered by AI and a knowledge base.

Content Hub

Once your marketing, sales and potentially service are in HubSpot CRM it makes sense to move your website into Hubspot Content Hub. A fully hosted highly secure website CMS for tightly integrated attribution and tracking.

Operations Hub

Identify and deal with duplicate data on autopilot, integrate and easily sync multiple applications and systems from HubSpot native iPass (integration as a platform system)

Commerce Hub

Mostly for small and medium businesses to be able to manage subscriptions and payment links for their business within the CRM.

hubspot_hubs_2024

Pricing across HubSpot’s Hubs

Pricing varies across the Hubs, but we also need to understand the differences between the various seat types. Some Hubs only have core seats, while others have both core and paid seats. Equally, view-only seats are irrelevant for some Hubs. So, let’s cover the basics of seats for each hub before we outline what the seat types do.

New Marketing Hub Pricing Structure

Hub	Starter	Professional	Enterprise
Marketing Hub	$20 / Core Seat	$890 / mo (3 Core Seats incl.; +$50 each extra)	$3 600 / mo (5 Core Seats incl.; +$75 each extra)
Sales Hub	$20 / Core Seat	$100 / Sales Seat / mo	$150 / Sales Seat / mo
Service Hub	$20 / Core Seat	$100 / Service Seat / mo	$150 / Service Seat / mo
Content Hub	$20 / Core Seat	$500 / mo (3 Core Seats incl.; +$50 each)	$1 500 / mo (5 Core Seats incl.; +$75 each)
Operations Hub	$20 / Core Seat	$800 / mo (3 Core Seats incl.; +$50 each)	$2 000 / mo (5 Core Seats incl.; +$75 each)

Exploring HubSpot's Seat Types

Every user accessing HubSpot will require only one of the seat types following three seat types.

What is a Core Seat:

Grants editing privileges across the acquired Hubs in the HubSpot portal. Core seats are not Hub specific. Ie. A core seat can access all Hubs if permissions are enabled.

What is a Sales & Service Seat?

Sales and Service seats includes core seat capabilities, but with extra seat-specific features for Sales Hub and Service Hub.

How do I know if I need a Sales seat?

Users who require Sales or Service seat-specific functions like forecasting, calling, lead rotation and delivery, automations, etc., will require seats ($90/month for a Professional seat).

Users who require edit access to contacts, deals, tickets, and pipelines without the sales or service seat-specific functions as mentioned above can utilise core licenses at (e.g. $45/month for a Professional seat). Users that just need view access can utilise the view-only seats.

How do I know if I need a Service seat?

Test

What is a View-Only Seat?

Permits team members to view CRM records and Dashboards without the ability to edit. Two interesting points regarding HubSpot Starter Hub and also existing HubSpot customers:

A single Starter core seat provides access to all five Hubs (Marketing, Sales, Service, CMS and Ops Hub)

Limitations for existing HubSpot CRM, Sales and Service customers

These are not limitations per se, but rather things to be aware of. Unlike the previous Sales and Service Hub pricing structure, free users can no longer track emails or create/edit contacts, companies, or deals.

Key takeaway: All current free users will require a view-only seat, a core seat, or a sales & service seat.

Marketing Hub Core Seat Allocation

From March 2024, Marketing Hub comes with an allocation of core seats, to provide access to Marketing Hub features. Before March 2024, Marketing Hub users had the luxury of unlimited users.

Marketing Hub Pro includes 3 x core seats, while the Enterprise option has 5 x core seats. Additional core seats for Marketing Hub carry individual costs on both the professional and enterprise tiers.

New Marketing Hub Pricing Structure

Tier	Includes	USD	Additional Seats	USD
Starter	1 Core Seat	$15	Per Core Seat	$15
Professional	3 Core Seats	$890	Per Core Seat	$50
Enterprise	5 Core Seats	$3600	Per Core Seat	$75

Edit Permissions are not included with View-Only Access

HubSpot's updated pricing includes a user type restricting users' ability to edit or add data. This level is known as the View-Only licence. This user type is free.

It offers the following characteristics:

Visibility: Users with view-only access can see data and reports without restrictions.
Restrictions: Unlike Core Seat holders, view-only users cannot edit, modify, or add content to the HubSpot platform.
Cost Efficiency: This level of access is designed for team members who need insight into the system but do not contribute to content manipulation. It can help organisations cut costs.

Benefits of View-Only Access:

It enables larger teams to stay informed without extra expense.
Reduces the risks of unauthorised data manipulation.
Streamline management by clearly defining user roles and permissions.

HubSpot Seat and Cost Examples

Below is a combination of HubSpot seat licences for a small business using HubSpot Sales, Service and Marketing Hubs.

Core functionality includes:

Pipeline and communication management
Forecasting and goals (For SDRs)
Activity tracking
Email and marketing campaigns
Social media and paid ads management
Website tracking and marketing reporting
Service ticketing and communication (email, chat, WhatsApp and more)

Role	Licence	Qty	p/Seat $	Total $
CEO	Core Seat	1	45	45
Financial Manager	View Only	1	0	0
Personal Assistant	Core Seat	1	45	45
Head of Marketing	Marketing Pro	1	890	890
Digital Marketer	Marketing Pro	1	Incl.	0
Email Marketer	Marketing Pro	1	Incl.	0
Content Manager	Core Seat	1	45	45
Digital Designer	View Only	1	0	0
Intern	View Only	1	0	0
Sales Manager	Sales Seat Pro	1	90	90
Account Managers x 8	Core Seat	8	45	360
Sales Development Rep x 4	Sales Seat Pro	4	90	360
Sales Administrators x 2	Core Seat	2	45	90
Service Manager	Service Seat Pro	1	90	90
Service Rep x 4	Service Seat Pro	4	90	360
Fulfilment Manager	Core Seat	1	45	45
Fulfilment Agent x 4	View Only	4	0	0
	Total	34		$2420

Below is a larger sales team using HubSpot only for sales management and administration.

Core functionality includes:

Pipeline and communication management
Forecasting and goals
Activity tracking

Role	Licence	Qty	p/Seat $	Total $
CEO	Core Seat	1	45	45
Financial Manager	Core Only	1	45	45
Sales Director x 1	Core Seat	1	45	45
Sales Managers x 3	Core Seat	3	45	135
Business Development Rep x 18	Sales Seat Pro	18	90	1620
Sales Development Rep x 8	Sales Seat Pro	8	90	720
Sales Administrators x 3	Core Seat	3	45	135
	Total	35		$2745

Frequently Asked Questions

1. What are the limitations with HubSpot Free?

Free tools will now include a 5x Free Core Seat limit with unlimited view-only seats.

2. What are the limitations with HubSpot Starter?

A single price per user ($15/month) provides access to all five hubs called Starter Customer Platform (includes Marketing (+1000 contacts), Sales, Service, CMS, Operations Hub, and Commerce Hub). Starter is the only tier that HubSpot will allow month-to-month commitment.

3. I'm an existing customer, do I need to worry?

Existing HubSpot clients will not experience any changes to their current billings immediately. However, they will most likely be migrated at their next renewal.

4. Can I mix and match Pro and Enterprise seats in the same Hub?

No. All seats in a Hub (e.g. Sales Hub) need to be the same tier (e.g. Pro). However, you can have Sales Hub Pro and Service Hub Enterprise licenses in the same HubSpot portal.

Remember, however, that core seats are priced at the highest hub tier in your portal. E.g. You have Marketing Hub Professional and require an extra core seat for a marketing manager. However, you also have Sales Hub Enterprise seat. You can only purchase Enterprise core seats for your marketing team member.

5. Why does HubSpot charge for marketing contacts?

HubSpot charges for marketing contacts because they are the contacts you actively market to using HubSpot's tools, such as email campaigns, ads, and automation workflows. These contacts consume the platform's resources.

HubSpot allows you to store an unlimited number of non-marketing contacts in your portal. This means you can store as many contacts as you need for sales, service and operational functions.

6. Possibility of Negotiating HubSpot Service Costs

While HubSpot has established license pricing, there is a potential cost variation based on company-specific requirements. It may be feasible for businesses to discuss discounts with HubSpot partner to negotiate a better deal from HubSpot.

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