Digital
Strategist

Responsibilities & duties

• Develop digital marketing strategies that connect content, media, and CRM with business goals
• Lead campaign planning across Google Ads, Meta, LinkedIn, email, and web
• Collaborate on messaging, targeting, and funnel architecture for lead generation and nurturing
• Interpret performance data and recommend pivots, new tactics, or creative ideas
• Build strategies that integrate with HubSpot workflows, CRM data, and automation
• Write briefs for content, media, and creative teams based on customer insights and research
• Lead strategy calls and present reports, recommendations, and roadmaps to clients
• Support junior digital marketers and contribute to strategic documentation and processes
• Stay current on trends in SEO, paid media, AI tools, and CRM marketing

Qualifications & Skills

• 3–5+ years in a digital marketing or strategy role
• Strong understanding of multi-channel marketing (search, paid social, email, content)
• Familiarity with HubSpot CRM and Marketing Hub, or similar marketing automation platforms
• Strong analytical skills—comfortable with campaign data, attribution, and funnel metrics
• Strategic thinking combined with hands-on tactical experience
• Excellent communication and presentation skills (client-facing experience preferred)
• Familiarity with tools like Google Ads, Meta Ads Manager, Looker Studio, GA4
• Strong understanding of conversion tracking and how to implement with GTM, Meta and Google Ads.
• Able to brief and collaborate with creatives, developers, and Account Managers
• Bonus: Advanced HubSpot certifications, and experience in B2B and/or tech sectors

Why Join MO Agency?

• Vibrant Culture: Engage in a lively and collaborative environment that fosters creativity and innovation.
• Competitive Remuneration: Enjoy attractive compensation packages that recognize your expertise and contributions.
• Growth Opportunities: Participate in exciting projects that offer professional development and career advancement.
• Comprehensive Benefits: Take advantage of flexible work arrangements, generous leave policies, and extensive health and wellness programs.

If you’re passionate about digital marketing and technology, and looking to make a significant impact within a forward-thinking agency, we’d love to hear from you!

Benefits

• Great Company Culture: Be part of a dynamic and supportive team that values creativity and collaboration
• Flexible Work Options: Flexible offices and remote days to suit your productivity needs
• Generous Leave:
  • Year One: 20 leave days / Year Two: 22 leave days / Year Three: 24 leave days
• Office Locations: Offices in Johannesburg and Cape Town, with remote positions available
• Equipment Provided: MacBook Pro and 2nd display, ensuring you have the tools you need.
• Professional development: Mentorship, programmes and budget, HubSpot certifications support
• Wellness: In-office health snacks
• Mental Health: Paid access to an organisational psychologist (up to two sessions p/month)