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Marketo to HubSpot Migration Services


At MO Agency, we handle Marketo to HubSpot migration end-to-end without disrupting your operations. We don’t just securely move your data – we tailor your CRM to grow with your business.

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100+
Star Icon Google 5
star reviews
150+
Star Icon HubSpot 5
star reviews
2024
Star Icon Impact Award:
Platform Excellence
2023
Star Icon Impact Award:
Migration Excellence
2022
Star Icon Impact Award: Platform
Integrations Innovation
100+
Star Icon Google 5
star reviews
150+
Star Icon HubSpot 5
star reviews
2024
Star Icon Impact Award:
Platform Excellence
2023
Star Icon Impact Award:
Migration Excellence
2022
Star Icon Impact Award: Platform
Integrations Innovation
HubSpot Elite Partner

Why Migrate from Marketo to HubSpot with MO Agency?

Marketo might have served you well in the early stages, but scaling with it becomes increasingly difficult.

From hard-to-manage reports and overly complex terminology to rigid workflows that slow your team down, it can feel more like a burden than a solution.

That’s why many businesses are switching to HubSpot for a more scalable marketing platform.

But it doesn’t have to be. Migrating to HubSpot can feel like a breath of fresh air with its intuitive interface, powerful automation, and reporting that actually makes sense.

With MO Agency, you can count on a smooth and secure migration to HubSpot without losing momentum.

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Why choose MO Agency 

Award‑Winning Expertise

You’re backed by an Elite Partner, one of the most experienced HubSpot partners globally.

  • Winner of HubSpot Impact Awards, including Platform Migration Excellence, Platform Excellence, and more

  • Holder of Custom Integration Accreditation and Advanced Implementation Certification

  • 500+ successful HubSpot projects, including enterprise Martketo to HubSpot migrations 

 

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Why choose MO Agency

Technical Excellence

Your Marketo instance wasn’t built overnight. We treat your data with that same care.

  • Precise mapping of programs, email templates, nurture tracks, and engagement programs

  • Migration of behaviour-based triggers and scoring logic into HubSpot workflows

  • Integration expertise for syncing with CRMs, event tools, and databases

 

Illustration 3 - Yellow - HubSpot Onboarding @2x
Why choose MO Agency

Risk-Free Transition

Migrating to HubSpot from Marketo doesn’t mean putting all your operations on hold. On the contrary, it’s an opportunity to enhance them by moving to a more agile, centralised platform — all while MO Agency handles the transition seamlessly in the background.

  • Zero data loss and zero downtime guarantee

  • Full data backups before migration 

  • Validation at every phase - lists, campaigns, custom fields, and reporting continuity

 

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Why choose MO Agency

Tailored Migration Process

Your Marketo setup is the result of long and careful planning. When migrating to HubSpot, we treat your data with the same care.

  • Flexible mapping of segmentation logic and form fields

  • Preservation of historical campaign data

  • Custom documentation and rebuilds for assets that aren’t 1:1 compatible

 

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Why choose MO Agency

Marketing and Sales Alignment

Marketo often sits apart from your CRM, making true alignment difficult. HubSpot changes that.

  • Native integration between marketing, sales, and service

  • Unified contact records and reporting

  • End-to-end visibility from lead to closed deal

 

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Why choose MO Agency

Streamlined Tech Stack

Marketo often requires a small army of admins to maintain. HubSpot empowers your team to work faster with fewer blockers.

  • Intuitive UI and drag-and-drop tools for marketers

  • Built-in CRM and reporting tools — no additional platforms needed

  • Faster campaign launches and easier testing

 

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Process

MO Agency’s 6-Step HubSpot Migration Framework

We don’t just move your data — we refine your entire CRM experience to ensure accuracy, continuity, and long-term scalability

 

1. Discovery & Consultation

1. Discovery & Consultation

What happens: We take time to understand your frustrations with Marketo, your business goals, and how your teams operate. By mapping your entire instance, we define a tailored migration roadmap that aligns with your growth strategy.

What you get: A strategic migration plan with timeline, risk assessment, and success metrics.

2.Data Audit & Mapping

2. Data Audit & Mapping

What happens: We perform a full audit of your Marketo assets, campaigns, and data models. Then we clean, structure, and map every critical field, list, and asset to its HubSpot equivalent.

What you get: A comprehensive data mapping matrix and a structured asset inventory

3.Platform Preparation

3. Platform Preparation 

What happens: We configure your HubSpot portal to reflect your lead lifecycle, segmentation logic, and marketing-sales processes — with a strong foundation for automation, reporting, and future scaling.

What you get: A fully prepared HubSpot environment customised to your workflows and team structure.

 

4.Migration Execution

4. Migration Execution

What happens: We migrate data and key assets in structured phases with full logging, validation, and rollback protocols. We ensure there are no duplicates and nothing is lost. 

What you get: Secure, transparent migration with import logs, rollback checkpoints, and data validation.

5. Testing & Quality Assurance

5. Testing & Quality Assurance

What happens: After migration, we rigorously test every campaign, workflow, and data pathway. We make sure every process is fully functional and accurate for your teams.

What you get:  A detailed QA checklist, tested workflows, and ready-to-launch campaign assets.

6.Training & Post-Migration Support

6. Training & Post-Migration Support

What happens:  Since HubSpot can be new to your team, we offer onboarding with role-specific training, user guides, and dedicated support.

What you get: Personalised training sessions and onboarding materials.

Industry experience

Industries We Serve 

HubSpot can become the platform you can scale with, adjusting to your ongoing or new processes and teams. It offers in-depth data and a simplified user experience that any industry can benefit from. 

Track records in

  • Banking & finance
  • Manufacturing
  • Insurance
  • Real estate


  • IT & cyber security
  • Professional services
  • Recruitment
  • SaaS
Illustration 4 - Yellow - HubSpot Onboarding @2x

Leading Companies We’ve Migrated to HubSpot

With over 500 projects successfully delivered, moving away from Marketo's complexity to scalable and centralised HubSpot is a strategic upgrade, not a risky leap. See which fast-growing startups and global enterprises have already migrated to HubSpot with MO Agency.

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MO Agency

Client
Testimonials

Great onboarding process by Emma and Caleb. Such a pleasure to deal with, and highly recommend their services.

Krystle Stewien

Marketing Manager | Genasys
51-200 employees

Exceptional service from the very beginning when we engaged with Petrumarié all the way through our HubSpot onboarding with Ashleigh and Jacques. They have consistently shown a positive attitude and a genuine willingness to share their knowledge and go above and beyond 🚀

Megan Bekker

Digital Marketer | Hubtiger
11 to 25 employees

It has been a pleasure to work with MO Agency. They have provided an excellent and seamless onboarding process into HubSpot CRM and Marketing, which has fostered significant value to our company. The team is personable and professional!

Gur Geva

CEO | iiDENTIFii
11-50 employees

Really enjoyed working with the MO Onboarding team. An extremely knowledgeable and efficient team.

Maggie Gilbert

Marketing Manager | Elmdene International Limited
51-200 employees

Frequently Asked Questions

How long does the Marketo to HubSpot migration process take?

Most migrations take 4-8 weeks to complete, but this depends heavily on the complexity of your campaigns, integrations, and data structure. Plus, if your current setup is inefficient and you would like to improve it on HubSpot, it could postpone the migration.

Can you migrate smart lists and scoring models?

Yes, we translate your logic into HubSpot’s workflows and custom properties, preserving scoring, triggers, and segmentation.

Do you migrate historical campaign data and performance metrics?

Yes, we migrate contact activity and engagement data whenever possible and rebuild historical reporting dashboards in HubSpot.

Do you provide support during migration from Marketo to HubSpot?

Yes, you will be assigned a dedicated team that will communicate fully during each phase. We also provide post-migration training and support to ensure your team gets the most out of HubSpot from day one.

Can our Marketo workflows be re-created or improved in HubSpot?

Absolutely! We don’t just copy workflows; we review and rebuild them according to your processes. During the discovery and mapping phases, you can share your pain points and areas for improvement that will be implemented during migration.  

What happens to our Marketo emails, lists, and landing pages?

Key assets, such as emails, templates, lists, and landing pages, are recreated in HubSpot. Additionally, we can clean up outdated or duplicated assets to make your HubSpot setup more efficient. 

Is there any risk of data loss during migration?

We follow a phased migration process with multiple validation and rollback checkpoints. Your data is securely transferred and verified at every stage, so nothing slips through the cracks.

How does MO Agency ensure data security during the Marketo to HubSpot migration?

At the very first point of contact, we use secure, encrypted transfer protocols and restrict access to authorised team members only. Your data is protected at every stage of migration, both online and offline.

View our Security policy here.
Ready to get started

Marketo to HubSpot Migration Customised to Your Goals?

Move your processes to HubSpot with MO Agency – no data loss, zero stress, and personalised training guaranteed!

Sustainable growth with Digital Marketing, HubSpot, CRM and data driven strategies.

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