HUBSPOT ELITE PARTNER

Creative & Video

Campaign creative, brand video, and sales enablement assets built for B2B buying cycles — not award shows.

CREATIVE BRIEF

Does your creative help your sales team close — or just look good on the website?

Great B2B creative doesn’t just build brand awareness. It educates buyers, differentiates your offer, and gives your sales team ammunition that shortens the deal cycle. We produce assets with a commercial purpose — every piece has a role in the funnel and a measurable outcome.

WHY MO FOR CREATIVE

Creative with a commercial mandate — not just a design portfolio

We produce creative for B2B demand generation. Every asset is built to perform — in campaigns, in sales conversations, and in the metrics that matter to your revenue team.

Revenue-aligned creative

Revenue-aligned creative

Every brief starts with the business outcome — not the aesthetic. What stage of the funnel is this for? What action should the viewer take? What objection does it address?

Full production capability

Full production capability

Strategy, scripting, storyboarding, filming, animation, editing, and post-production — all in-house. One team, one brief, one output. No fragmented vendor chains.

Built for the funnel

Built for the funnel

Awareness videos for brand campaigns. Explainer content for consideration. Case study films for sales enablement. Demo videos for bottom-of-funnel. Every format has a purpose.

Multi-format delivery

Multi-format delivery

Every production delivers assets across formats — hero video, social cuts, thumbnail stills, ad creatives, and sales collateral. One shoot, maximum output.

B2B-native storytelling

B2B-native storytelling

We understand B2B buying cycles, technical audiences, and complex value propositions. Our creative team speaks the language of your buyers — because we’ve been doing this for a decade.

Performance-tested

Performance-tested

Creative is tested in campaigns with real audience data. We learn what resonates, iterate fast, and scale the formats and messages that drive results.

Creative strategy before production

We don’t start with a camera. We start with your buyer journey, competitive positioning, and sales process. Which objections stall deals? Where do prospects drop out of the funnel? What questions does your sales team answer repeatedly? The answers define the creative brief. Every video, graphic, or document we produce is designed to move a specific metric — whether that’s ad conversion rates, time-on-page, or deal velocity. The creative earns its budget.

One production, maximum output

A single video shoot produces far more than one hero film. We plan every production to deliver a full asset library: 60-second brand video, 15-second social cuts, static thumbnails, quote cards, ad creatives, and sales enablement clips. This multi-format approach means your investment compounds across channels — website, social, email, paid media, and sales outreach — rather than living in one place and being forgotten.

OUR PROCESS

From brief to delivery — how we produce creative that performs

A unified CRM becomes the backbone of your entire operation. Every team, every tool, every data point — connected and flowing.

Discovery & Brief

We define the commercial objective, target audience, distribution channels, and success metrics. The brief is signed off before any creative work begins — so everyone’s aligned on what good looks like.

Concept & Script

Our creative team develops concepts, messaging frameworks, and scripts. For video, this includes storyboards and shot lists. For campaigns, this includes format variations and A/B testing plans.

Production

Video shoots, graphic design, animation, and asset creation. We handle everything in-house — directing, filming, editing, motion graphics, and design — with no third-party vendor delays.

Post-Production & Multi-Format

Hero assets are cut into every required format — long-form, social cuts, ad creatives, thumbnails, and sales collateral. One production, maximum output across all channels.

Launch & Performance Review

Assets deploy across campaigns with tracking configured. We review performance data and iterate — refining creative based on what the audience responds to, not what we assumed they would.

Creative formats built for B2B demand

Every format serves a role in the funnel — from brand awareness to sales enablement.

Brand & Explainer Video
Brand & Explainer Video

Company stories, product explainers, and thought leadership films. 60-second to 3-minute formats designed for website, social, and campaign distribution.

Campaign Creative
Campaign Creative

Ad creatives, social graphics, carousel formats, animated banners, and landing page visuals. Built for performance across Google, LinkedIn, and Meta.

Case Study & Testimonial Films
Case Study & Testimonial Films

Customer success stories captured on film. Authentic, credible, and structured to address the objections your sales team hears every day.

Sales Enablement Assets
Sales Enablement Assets

Demo videos, one-pagers, battlecards, and presentation decks. The collateral your sales team actually uses — not the stuff that sits in a shared drive untouched.

CASE STUDIES

Trusted by leading brands

[Client Name]

Produced a full brand video suite and campaign creative library for a fintech company — delivering 45 assets from a single production that ran across 6 channels.

Read case study

[Client Name]

Created a series of customer case study films that became the sales team’s most-used enablement asset — cited in 60% of closed-won deals as influential content.

Read case study

[Client Name]

Full-funnel campaign creative programme across Google and LinkedIn — including 120+ ad variations tested over 6 months, reducing cost per lead by 35%.

Read case study
CASE STUDY

How a fintech company turned one video shoot into 45 assets across 6 channels

This fintech needed brand creative that could fuel campaigns, arm the sales team, and build credibility in a crowded market. We planned a two-day production that delivered a hero brand film, customer testimonial videos, social cuts, ad creatives, sales one-pagers, and presentation visuals — 45 distinct assets from one brief. The library fuelled 6 months of marketing activity across paid media, social, email, and sales outreach.

Read the full story
TESTIMONIALS

Client Testimonials

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Reviews from the HubSpot Partner Directory. View them all.

OUR CLIENTS

Clients

We help our clients achieve sustainable growth with clear user journeys, innovative campaigns, automation, visibility and integration.

Frequently Asked Questions

What types of video do you produce?

We produce brand films, product explainers, customer case study and testimonial videos, thought leadership interviews, event recap films, demo walkthroughs, and social media video content. Every production is planned to deliver multiple formats — hero video, social cuts, ad creatives, and stills — so one shoot generates maximum output across channels.

Do you handle creative strategy or just production?

Both. Every engagement starts with creative strategy — we define the commercial objective, target audience, funnel stage, and success metrics before any production work begins. We also handle scriptwriting, storyboarding, and concept development. If you already have a brief and need production only, we can work with that too — but our best work comes from being involved from strategy through delivery.

Can you produce ad creative for our paid media campaigns?

Yes. Campaign creative is a core part of what we do — static ads, animated banners, carousels, video ads, and social graphics across Google, LinkedIn, and Meta formats. We produce multiple variations for A/B testing and iterate based on performance data. If we’re also managing your paid media, creative and campaign management are fully integrated.

How long does a video production take?

A typical brand or explainer video takes 4–6 weeks from brief to final delivery. Case study films can be produced in 3–4 weeks. Campaign creative libraries typically take 2–3 weeks. Timelines depend on complexity, location requirements, and the number of stakeholders involved in approvals. We provide a detailed production schedule during the concept phase.

How much does video production cost?

A single brand or explainer video typically starts from R80,000 / £4,000. Multi-asset productions — where one shoot delivers 10–20+ assets across formats — start from R150,000 / £7,500. Campaign creative retainers for ongoing ad production start from R30,000 / £1,500 per month. We scope every engagement individually and provide a detailed quote before production begins.

Do you produce content for sales enablement?

Yes. Sales enablement assets are one of the highest-ROI outputs we produce. This includes demo videos, product walkthrough recordings, one-pagers, battlecards, case study summaries, and presentation decks. These assets are designed to be used directly in sales conversations — they address specific objections, demonstrate value, and help reps move deals forward faster.

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