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HUBSPOT ELITE PARTNER

Marketing Enablement

Strategy, automation, content, and reporting that connect every marketing activity directly to pipeline and revenue.

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MARKETING STRATEGY

Can your CMO tie last month’s marketing spend to this quarter’s pipeline?

If the answer is "not exactly" — that’s the problem we solve. We build marketing programmes where every campaign, asset, and automation is connected to revenue outcomes. Not impressions. Not MQLs. Revenue.

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WHY MO FOR MARKETING

Marketing that’s accountable to the number that matters — revenue

We don’t run marketing in isolation. Every programme we build is connected to your CRM, measured against pipeline, and optimised for the metrics your CFO cares about.

Revenue attribution

Revenue attribution

Every campaign, every asset, every channel is tracked through to pipeline and closed-won. You know exactly what’s working and what to scale.

CRM-connected campaigns

CRM-connected campaigns

Marketing doesn’t live in a silo. Campaigns are built inside HubSpot, connected to your sales pipeline, and scored against real deal data — not vanity metrics.

Full-funnel strategy

Full-funnel strategy

From awareness through to closed-won, we build content and campaigns for every stage of the buyer journey. No gaps. No handoff points where leads go cold.

Automation at scale

Automation at scale

Lead nurture, scoring, lifecycle progression, and internal notifications — automated and tested. Your marketing engine runs around the clock, not just when your team is online.

Content that converts

Content that converts

We create content with a job to do — generate demand, nurture consideration, and accelerate deals. Every piece has a clear role in the funnel and a measurable outcome.

Reporting you can act on

Reporting you can act on

Weekly dashboards that show pipeline contribution by channel, campaign, and asset. Monthly reviews that identify what to double down on and what to cut.

Marketing strategy built on your revenue model, not templates

Every business acquires customers differently. Your sales cycle, deal size, buying committee, and competitive landscape are unique — and your marketing strategy should reflect that. We start by mapping your buyer journey against your CRM data: where do leads come from, where do they stall, what content accelerates deals, and where does marketing lose influence. Then we build a programme designed to move the metrics that matter to your specific business.

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Execution that compounds — not campaigns that expire

One-off campaigns spike traffic and then fade. We build marketing systems — evergreen content, automated nurture sequences, SEO foundations, and conversion paths — that compound in value over time. Each month builds on the last. Your cost per lead decreases. Your pipeline contribution increases. And your marketing team spends less time on manual tasks and more time on strategy, because the operational backbone runs itself.

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OUR APPROACH

How we build marketing that drives revenue

A unified CRM becomes the backbone of your entire operation. Every team, every tool, every data point — connected and flowing.

Revenue & Funnel Audit

We analyse your CRM data, marketing performance, and buyer journey to identify where leads come from, where they stall, and where marketing can have the most impact on pipeline.

Strategy & Roadmap

We build a 90-day marketing roadmap tied to pipeline targets — defining channels, content, campaigns, and automation priorities based on where the biggest revenue opportunities lie.

Content & Campaign Build

Landing pages, email sequences, blog content, lead magnets, and paid campaign assets are produced and connected to your HubSpot workflows, forms, and scoring models.

Launch & Optimise

Campaigns go live with tracking and attribution configured from day one. Weekly performance reviews identify what’s working. We optimise in real time — not at the end of the quarter.

Report & Scale

Monthly reporting ties every marketing activity to pipeline and revenue. We scale what works, cut what doesn’t, and adjust the roadmap based on actual performance data.

The marketing engine, end to end

From strategy through execution, we cover every discipline your marketing programme needs.

Strategy & Planning
Strategy & Planning

Buyer journey mapping, competitive analysis, channel strategy, content calendars, and quarterly roadmaps aligned to pipeline targets.

Content & SEO
Content & SEO

Blog content, pillar pages, lead magnets, case studies, and email copy — all optimised for search and built to convert at every funnel stage.

Automation & Nurture
Automation & Nurture

Lead scoring, nurture sequences, lifecycle automation, and internal notifications — built in HubSpot and tested against real pipeline data.

Reporting & Attribution
Reporting & Attribution

Multi-touch attribution, pipeline contribution dashboards, campaign performance reports, and ROI analysis tied to CRM deal data.

CASE STUDIES

Trusted by leading brands

Playroll

Built a full-funnel marketing engine in HubSpot that scaled inbound pipeline by 3x within 12 months — combining content, automation, and paid media into one connected system.

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Werksmans Attorneys

Delivered a complete digital marketing transformation for one of South Africa’s leading law firms, driving 150% more qualified leads through SEO, content, and HubSpot automation.

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[Client Name]

Marketing enablement programme for a B2B SaaS company — implementing HubSpot marketing automation, building a content engine, and reducing cost per SQL by 40%.

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CASE STUDY

How Playroll scaled inbound pipeline 3x with a full-funnel marketing engine

Playroll needed marketing that could keep pace with their global expansion. We built a full-funnel programme inside HubSpot — combining content strategy, automated nurture sequences, paid media, and multi-touch attribution. Within 12 months, inbound pipeline grew by 3x, cost per lead dropped by 35%, and marketing became the company’s most predictable revenue channel.

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TESTIMONIALS

Client Testimonials

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[Client Name]

[Placeholder — marketing-specific testimonial. Ideally references content quality, lead generation, and ROI measurement.]

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Reviews from the HubSpot Partner Directory. View them all.

OUR CLIENTS

Clients

We help our clients achieve sustainable growth with clear user journeys, innovative campaigns, automation, visibility and integration.

Frequently Asked Questions

What does marketing enablement include?

Marketing enablement covers everything needed to connect your marketing activity to revenue: strategy and planning, content creation, marketing automation, lead scoring, campaign management, SEO, email marketing, and reporting. We build the full marketing engine — not just individual tactics — so every piece works together and is measurable against pipeline outcomes.

How do you measure marketing success?

We measure against pipeline and revenue metrics, not vanity metrics. Primary KPIs include marketing-sourced pipeline, marketing-influenced revenue, cost per SQL, and pipeline velocity. We also track leading indicators — traffic, MQLs, conversion rates, and engagement — but always in the context of their contribution to downstream revenue. Monthly reports tie every activity to these outcomes.

Do we need HubSpot for marketing enablement?

We strongly recommend HubSpot as the marketing automation platform because it connects natively to your CRM, provides built-in attribution, and eliminates the data silos that make marketing measurement difficult. If you’re not on HubSpot yet, we can include implementation as part of the engagement. If you’re on another platform, talk to us — we can advise on whether migration makes sense for your situation.

How long before we see results?

Quick wins — improved lead scoring, automated nurture, and optimised conversion paths — typically show pipeline impact within 30–60 days. Content and SEO investments take 3–6 months to compound meaningfully. Paid media campaigns generate pipeline from week one. We structure the roadmap to deliver early wins while building the long-term foundation.

How much does marketing enablement cost?

Marketing enablement retainers typically start from R60,000 / £3,000 per month for strategy, content, automation, and reporting. Larger engagements that include paid media management, video production, and multi-market execution scale accordingly. We scope the engagement during the strategy phase and provide a clear proposal before any work begins.

What’s the difference between marketing enablement and a traditional agency retainer?

A traditional agency retainer delivers marketing outputs — blog posts, emails, social media. Marketing enablement delivers marketing outcomes — pipeline, revenue, and measurable ROI. We build the systems, automation, and reporting that connect every output to a commercial result. The deliverables may look similar on the surface, but the accountability, measurement, and strategic rigour are fundamentally different.

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