Paid Media Services

MEDIA STRATEGY

Are you measuring your paid media against pipeline — or just impressions?

Most paid media programmes optimise for the wrong metrics. We build campaigns that target high-intent audiences, track through to CRM deals, and report on the number that matters — cost per opportunity, not cost per click.

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OUR CLIENTS

Clients

Our structured HubSpot migrations help our clients achieve sustainable growth with clear user journeys, sales process, automation, visibility and integration.

WHY MO FOR PAID MEDIA

Paid media managed by people who understand your pipeline, not just your ad account

We manage paid media inside the context of your full revenue operation. Every campaign connects to your CRM, every lead is scored and routed, and every rand or pound of spend is tracked to pipeline.

Pipeline-first optimisation

We optimise campaigns against pipeline and revenue metrics, not platform vanity metrics. CPC and CTR matter — but only in the context of what they produce downstream.

CRM-connected tracking

Every lead from paid media flows into HubSpot with full source attribution. You see exactly which campaigns, ads, and keywords are generating deals — not just form fills.

Intent-based targeting

We build audiences around buying signals and intent data — not just demographics. Your budget reaches people who are actively evaluating solutions, not passively scrolling.

Cross-platform management

Google Ads, LinkedIn, Meta, and programmatic — managed as one integrated programme. Budget allocation is based on pipeline performance across channels, not siloed per platform.

Creative that converts

Ad creative built for B2B buying cycles — not consumer attention spans. We test messaging, formats, and offers systematically to find what drives action from decision-makers.

Transparent reporting

Weekly performance reports with full spend visibility. Monthly reviews connect ad spend to pipeline value. No hidden fees, no black-box optimisation.

We manage budgets like they’re our own

Every campaign we run is accountable to pipeline outcomes. We don’t hide behind impressions or clicks — we report on leads generated, deals influenced, and pipeline created. Our media strategists work alongside your sales data to continuously refine targeting, messaging, and budget allocation. If a channel isn’t contributing to pipeline, we reallocate. If a campaign is performing, we scale it. No autopilot. No set-and-forget.

Paid media is one layer of our integrated approach as a digital marketing agency. Every campaign connects to your CRM so you can trace spend to pipeline, not just clicks.

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Full-funnel paid media, not just top-of-funnel traffic

Most paid media programmes drive traffic to a landing page and hope for the best. We build campaigns across the full funnel — awareness for new audiences, consideration for engaged prospects, and conversion for high-intent buyers. Retargeting, ABM campaigns, and nurture-triggered ads keep your brand in front of decision-makers throughout their entire buying journey. Every stage has its own creative, offer, and success metric.

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OUR APPROACH

How we build paid media programmes that drive pipeline

Audit & Opportunity Analysis

We review your current paid media performance, CRM data, and competitive landscape to identify where spend is being wasted and where the highest-intent opportunities exist.

Strategy & Targeting

We define audience segments, channel mix, and budget allocation based on pipeline data — not guesswork. Each channel gets a role in the funnel and a pipeline target to hit.

Creative & Landing Page Build

Ad creative, landing pages, and offers are built to convert B2B decision-makers. Every asset connects to HubSpot forms, tracking, and lead scoring.

Launch & Real-Time Optimisation

Campaigns launch with conversion tracking connected to your CRM. We optimise daily against pipeline metrics — shifting budget, refining targeting, and testing creative in real time.

Report & Scale

Monthly reporting connects every pound of spend to pipeline generated and revenue influenced. We scale what works, cut what doesn’t, and continuously refine the programme.

Google Ads

Search, display, YouTube, and Performance Max campaigns targeting high-intent keywords and in-market audiences. Optimised for conversions that become pipeline.

LinkedIn Ads

Sponsored content, InMail, and conversation ads targeting decision-makers by title, company, industry, and intent signals. The primary channel for B2B demand.

Meta Ads

Facebook and Instagram campaigns for brand awareness, retargeting, and event promotion. Effective for reaching B2B buyers outside their work context.

Programmatic & ABM

Account-based display campaigns, native advertising, and programmatic buys targeted at named accounts and high-value segments in your CRM.

What paid media platforms do you manage?

We manage campaigns across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads (Sponsored Content, InMail, Conversation Ads), Meta Ads (Facebook, Instagram), and programmatic/ABM platforms. Most B2B clients see the strongest pipeline contribution from Google Search and LinkedIn — but we allocate budget based on your data, not assumptions.

How do you track paid media to pipeline?

Every campaign is connected to your HubSpot CRM through native ad tracking, UTM parameters, and form-level attribution. When a lead converts, we track them through to SQL, opportunity, and closed-won — so you can see exactly which campaigns, ad groups, and keywords generated pipeline. Monthly reports show pipeline value and revenue influenced by paid media, not just clicks and conversions.

What’s the minimum budget you work with?

We typically work with clients spending R50,000 / £2,500 per month or more on ad spend (excluding management fees). Below this level, the data volume is usually insufficient for meaningful optimisation. For ABM and enterprise campaigns, budgets are typically higher. We recommend a budget during the strategy phase based on your target cost per opportunity and pipeline goals.

How quickly can paid media generate pipeline?

Paid media is the fastest channel for generating pipeline. Google Search campaigns targeting high-intent keywords can generate leads within the first week. LinkedIn campaigns typically take 2–4 weeks to build momentum as the algorithm optimises. Most clients see measurable pipeline contribution within the first 30–60 days. We provide a realistic timeline during the strategy phase based on your industry, competition, and deal cycle.

How much does paid media management cost?

Management fees start from R25,000 / £1,250 per month for single-platform management. Multi-platform programmes with creative production, landing page builds, and full-funnel strategy scale accordingly. We charge a flat management fee — never a percentage of spend — so our incentive is always to optimise efficiency, not inflate budgets. Ad spend is billed directly by the platforms.

Do you produce the ad creative as well?

Yes. Our in-house creative team produces all ad creative — static images, carousels, video ads, and animated formats — as part of the paid media engagement. We also build dedicated landing pages and design lead magnets. If you need a broader creative programme, see our Creative & Video service.

Paid Media

High-intent campaigns on Google, LinkedIn, and Meta — built for pipeline contribution, not click volume.

Are you measuring your paid media against pipeline — or just impressions?

Clients

Fueling B2B Pipeline with Paid Media