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HUBSPOT INTEGRATION

Connect LinkedIn to HubSpot. Close the Loop Between Demand Gen and Revenue.

Track LinkedIn Ads ROI in real-time. Sync Lead Gen Forms directly to your database. Log Sales Navigator activity in your CRM. Give your team the context they need to convert leads faster.

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WHY INTEGRATE

LinkedIn drives demand. HubSpot closes it. Together, they’re unstoppable.

LinkedIn Ads reaches your ideal buyers at scale. Lead Gen Forms capture them without friction. Sales Navigator helps your reps build relationships with intent. But without HubSpot integration, you’re flying blind on ROI, wasting time on manual handoffs, and losing deal context. The HubSpot–LinkedIn integration connects your entire B2B funnel: every ad impression, every form submission, every connection request. Your marketing and sales teams work from a single source of truth. Closed-loop attribution shows which campaigns drive revenue.

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WHAT WE CONNECT

Three LinkedIn Products. One Unified CRM.

We integrate the full LinkedIn ecosystem into HubSpot. Every interaction maps directly to your pipeline.

LinkedIn Ads

Every lead generated by Ads flows automatically into HubSpot. We sync conversion data, campaign source, ad creative, and audience segment. Real-time ROI dashboards show which campaigns drive MQLs, SQLs, and closed deals.

Lead Gen Forms

LinkedIn Lead Gen Forms capture leads without redirecting to your website. We map form submissions to HubSpot contacts instantly. Submissions sync to lists, trigger workflows, and populate custom fields with form answers.

Sales Navigator

Your reps build relationships in Sales Navigator. We log every interaction in HubSpot: connection requests, InMails, profile visits, notes. Sales Nav activity triggers workflows. CRM context appears in LinkedIn.

Real-Time Data Sync

Leads, contacts, and activity data sync constantly between LinkedIn and HubSpot. No daily batches. No six-hour delays. The moment a Lead Gen Form is submitted or a Sales Nav action completes, HubSpot has it.

Automated Workflows

Trigger HubSpot workflows from LinkedIn activity. Send a Slack alert when a Sales Navigator prospect views your profile twice. Escalate a lead to AE if they’ve engaged with three LinkedIn Ads.

Closed-Loop Attribution

Track every LinkedIn touchpoint from first impression to closed deal. Know which Ads campaigns drive revenue. Measure Sales Navigator activity against deal probability. Custom attribution models show cross-channel influence.

How the Integration Works

We build a data pipeline between LinkedIn’s native APIs and HubSpot’s CRM engine. LinkedIn Ads, Lead Gen Forms, and Sales Navigator data flows in real-time to your database. Custom field mapping ensures data lands in the right place. Middleware logs Sales Navigator activity—connection requests, InMails, profile visits—and writes it to HubSpot activity records. Webhooks trigger workflows when high-intent signals arrive. The result: your CRM becomes the source of truth for LinkedIn-driven pipeline.

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The Business Impact

Organisations we’ve integrated see measurable results. MQL-to-SQL conversion increases by 25–40% because sales reps have lead context before picking up the phone. Outreach cycles compress by 50% when reps trigger Sales Navigator campaigns from HubSpot and track responses automatically. Ad ROI clarity cuts wasted spend by 30–35%; you stop investing in campaigns that don’t drive pipeline. Lead routing by territory and industry improves assignment accuracy and deal velocity.

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OUR FRAMEWORK

Six-Step Integration Process

We deliver this systematically. Each phase builds on the last, ensuring data quality, team adoption, and measurable outcomes.

Discovery

We audit your current LinkedIn setup: ad accounts, Lead Gen Forms, Sales Navigator usage, team workflow. We map your ideal customer profile and identify where LinkedIn activity should influence HubSpot routing and workflows.

Data Flow Mapping

We design the data architecture. Which LinkedIn fields map to which HubSpot properties? How do we handle contacts with multiple LinkedIn profiles? What custom fields do we need? We define lead source values, campaign naming conventions, and attribution logic.

System Audit & Build

We review your HubSpot instance for field clashes, workflow conflicts, and scalability. We build the integration: LinkedIn Ads connector, Lead Gen Forms sync, custom APIs for Sales Navigator logging.

Execution, Testing & Rollout

We run end-to-end testing: LinkedIn Ads lead syncs, Lead Gen Forms map correctly, Sales Navigator logging works. We validate lead routing, workflow triggers, and reporting. Once live, we monitor data quality for two weeks.

TESTIMONIALS

Client Testimonials

We were extremely pleased with our partnership with MO Agency. They addressed all our HubSpot needs and proactively suggested improvements. Highly organised and responsive.

Hagen S.

Marketing Director

We engaged with MO Agency for our content and marketing automation programme using HubSpot. Professional engagement from start to finish. Highly recommended.

Hoehler J.

Marketing Director

Kyle has been a pleasure to work with, moving discussions on productively and offering practical ideas and automation solutions.

NewBiz C.

Director | Consulting

Reviews from the HubSpot Partner Directory. View them all.

CASE STUDY

How a B2B SaaS Company Scaled LinkedIn Pipeline by 3x

A mid-market B2B SaaS platform was running LinkedIn Ads and Sales Navigator in silos. Marketers couldn’t track ad ROI beyond cost-per-click. Reps manually logged Sales Navigator activity. After HubSpot–LinkedIn integration: closed-loop dashboards revealed which Ads campaigns drove closed deals (ROI +42%). Sales Navigator activity auto-logged in CRM, reducing admin overhead by 12 hours per week. Pipeline velocity improved by 31%.

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HubSpot–LinkedIn Integration FAQ

How long does integration typically take?

2–4 weeks, depending on complexity. Discovery and data mapping take 3–5 days. Build and configuration take 7–10 days. Testing and rollout take another 3–5 days. If you have a complex HubSpot instance or multiple LinkedIn ad accounts, add another week.

Can Lead Gen Forms automatically sync to HubSpot lists and trigger workflows?

Yes. Lead Gen Forms submissions create HubSpot contacts and add them to lists instantly. You can set up workflows to trigger automatically: send a welcome email, assign to a sales rep, log a task, or update lead score.

How does closed-loop ad ROI tracking work?

We map LinkedIn Ads to HubSpot lead sources and campaigns. As leads progress through your pipeline, we track which deals they influence. We then attribute closed revenue back to the original ad or campaign. Custom attribution models let you choose: first-touch, last-touch, or multi-touch.

Can we automatically log Sales Navigator activity in HubSpot?

Yes. Our middleware captures connection requests, InMails sent, profile visits, and profile notes. All activity logs to HubSpot activity records within minutes. You can also trigger workflows: add a task, change lead score, or send a Slack alert when a high-intent prospect engages.

How does lead routing automation work?

Once integrated, you can build workflows that route leads by territory, industry, job title, or LinkedIn engagement level. For example: route all “VP of Sales” profiles from Fortune 500 companies to your enterprise team within 30 minutes.

What ongoing support do we get after launch?

We provide 30 days of technical support post-launch. We monitor data quality, troubleshoot issues, and refine workflow logic. We also offer a post-integration check-in at 60 days to review adoption and adjust automation rules based on performance.

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