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HUBSPOT INTEGRATION

HubSpot and PostgreSQL Database Integration

Connect your cloud-hosted SQL databases directly to HubSpot CRM. Enrich contact records, power automated campaigns, and eliminate data silos — in real time.

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WHY INTEGRATE

Your most valuable data is stuck in a database your CRM can’t see.

Businesses across financial services, insurance, healthcare, retail, and manufacturing accumulate critical operational data in PostgreSQL, MySQL, and SQL Server instances hosted on Google Cloud, AWS, or Azure. Credit scores, policy information, inventory levels, patient records, ERP data — it all sits in SQL databases that HubSpot can’t natively access. MO Agency’s DataBridge Middleware solves this. It creates a live, bi-directional sync between any cloud-hosted SQL database and HubSpot CRM — lightweight, secure, and deployed in your own environment for full data sovereignty.

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KEY CAPABILITIES

Enterprise-grade database integration. Without the enterprise complexity.

DataBridge Middleware connects your SQL databases to HubSpot with bi-directional sync, schema auto-discovery, and real-time monitoring — deployed in days, not months.

Cloud Database Support

PostgreSQL, MySQL, and SQL Server on Google Cloud, AWS, Azure, or any cloud-hosted SQL environment. If your data lives in a relational database, we can connect it to HubSpot.

Bi-Directional Sync

Configure sync direction per field — database-to-HubSpot, HubSpot-to-database, or both. Define which system is the master of record for each field independently.

Schema Auto-Discovery

DataBridge automatically reads your database table structures and HubSpot CRM properties. No manual schema documentation required — the mapping interface shows available tables, columns, data types, and HubSpot objects.

Dynamic Property Creation

When mapping database fields that don’t yet exist in HubSpot, DataBridge creates new CRM properties on the fly. No need to pre-configure properties before your first sync.

Real-Time Monitoring

A live dashboard tracks every sync event — timestamp, record count, direction, duration, and status. Average sync times and success rates give you at-a-glance system health visibility.

Secure & Sovereign

DataBridge deploys in your own environment. Connection credentials are stored securely and hashed. Your data never passes through third-party infrastructure — full data sovereignty by design.

Your CRM is only as good as the data inside it.

Most businesses treat their CRM and their operational databases as separate systems. Sales reps open HubSpot to manage deals, then switch to another tool to check credit scores, inventory levels, or policy status. DataBridge eliminates the gap by bringing your external database fields directly into HubSpot contact records. Once synced, agents see credit scores, risk classifications, order history, or any other database field directly on the contact timeline — no tab-switching, no manual lookups, no delays.

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External data powers internal automation.

With database fields living inside HubSpot, the real power emerges. Marketing and operations teams build active segments based on synced properties — high credit scores, specific risk classifications, policy renewal dates, low inventory triggers. These segments power automated email campaigns, WhatsApp messages, SMS notifications, and paid advertising audiences. As data changes in the source database and syncs to HubSpot, contacts automatically enter or exit segments.

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OUR FRAMEWORK

Connected in days. Not months.

DataBridge deployments follow a structured process — from discovery to live sync — designed to get your data flowing fast without compromising security or accuracy.

Discovery & Schema Audit

We audit your database structure, identify the tables and fields that matter to your CRM teams, and map them to HubSpot objects and properties. We define sync direction, master record rules, and unique identifiers upfront.

Environment Setup & Connection

DataBridge deploys in your cloud environment. We establish secure connections to your SQL database and HubSpot portal, verify access, and configure credentials with full encryption and hashing.

Field Mapping & First Sync

We configure field-level mappings with direction and master controls, create any new HubSpot properties needed, and run your first validated sync. Every record is verified before we scale.

Scheduling, Monitoring & Support

We configure automated sync schedules, set up the monitoring dashboard, and hand over operational control. Ongoing support ensures your integration evolves as your data and processes change.

TESTIMONIALS

Client Testimonials

We worked with MO Agency on our HubSpot form integration and they exhibited a high level of professionalism and expertise throughout.

Maina T.

Digital Manager | Nonprofit

MO Agency helped us develop an integration between Twilio and HubSpot. When we had issues later, they helped us free of charge. Great service.

Samsinger L.

CTO | Technology

We are very pleased with the service received. All automations were successfully created and working exactly as specified.

Thomas C.

Operations Director

Reviews from the HubSpot Partner Directory. View them all.

CASE STUDY

How we connected a Google Cloud PostgreSQL database to HubSpot CRM in under a week

A financial services company needed credit bureau data — scores, risk classifications, and collection probability — visible to agents directly inside HubSpot. We deployed DataBridge Middleware, connected their Google Cloud PostgreSQL instance, mapped four critical fields with bi-directional sync, and had 30 enriched contact records flowing in real time. Agents stopped switching between systems. Marketing built automated segments based on credit scores for the first time.

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HubSpot–PostgreSQL Integration FAQ

Which SQL databases does DataBridge support?

DataBridge supports PostgreSQL, MySQL, and SQL Server hosted on any cloud platform — Google Cloud, AWS, Azure, or self-hosted environments. If your data lives in a relational SQL database, we can connect it to HubSpot.

Is DataBridge bi-directional?

Yes. You configure sync direction per field. Database fields like credit scores or inventory levels typically sync one-way into HubSpot. Other fields — like contact preferences or lifecycle stages — can sync from HubSpot back to the database.

How is data security handled?

DataBridge deploys in your own cloud environment — your data never passes through MO Agency’s infrastructure or any third-party servers. Connection credentials are encrypted and hashed. This architecture supports GDPR, POPIA, HIPAA, and other compliance requirements.

How long does setup take?

Most DataBridge deployments are live within 3–5 business days. Simple setups with a single database and straightforward field mapping can be running in under a week. More complex configurations with multiple databases or custom sync logic may take 1–2 weeks.

Can we sync data from multiple databases?

Yes. DataBridge supports multiple database connections simultaneously. You can connect a PostgreSQL instance for financial data, a MySQL database for inventory, and a SQL Server instance for ERP data — all syncing to the same HubSpot portal with independent mapping and scheduling.

What industries use this integration?

Financial services and insurance companies sync credit scores, risk data, and policy information. Healthcare organisations connect patient records and appointment data. E-commerce and retail businesses sync inventory levels, order history, and loyalty programme data. Any business with critical data in SQL databases that their CRM teams need can benefit from DataBridge.

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