HubSpot and Salesforce Working Together

Yes. HubSpot’s native connector to Salesforce is solid for standard use cases. However, most customers need customisation. Native alone rarely handles custom objects, complex deduplication rules, bi-directional sync for accounts, or integration with APEX-driven workflows. That’s where we layer in custom middleware and API orchestration to extend the native tool.

Absolutely. Custom objects are part of the scope we audit in discovery. We map them to HubSpot (or create properties as needed), establish sync rules, and ensure they flow in the direction you need. The native connector has limits here; custom middleware handles the rest.

We establish rules upfront: which field is the unique identifier, what happens if a contact exists in both systems, how we resolve conflicts, and what triggers an error state. We build audit logs so admins can see exactly what synced and what didn’t. Then we monitor and alert you to issues before they cascade.

2–6 weeks typically, depending on complexity. A basic Sales Cloud sync is quicker. Multiple orgs, custom objects, Service Cloud, and data migration can add weeks. We always front-load discovery so you know the timeline and effort before commitment.

Integration doesn’t end at launch. We offer ongoing support—monitoring sync health, handling process changes, adding new custom objects as your business grows, and troubleshooting if something breaks. Many customers contract us for a support retainer in months 2–6 as new requirements surface.

Not typically, and we don’t recommend it. Salesforce is the system of record for most enterprises—it’s too embedded to replace. HubSpot excels at marketing, customer intelligence, and service operations. A solid integration lets each system do what it does best, with unified data flowing between them.