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HUBSPOT INTEGRATION

Bring WhatsApp conversations into HubSpot. Manage every message, capture every lead.

WhatsApp is where your customers are. But without HubSpot integration, every conversation exists outside your CRM. We connect them — in real time.

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WHY INTEGRATE

WhatsApp + HubSpot = real engagement, automated workflows, zero lost messages.

Most businesses manage customer conversations on WhatsApp and CRM data in HubSpot — two disconnected systems. This integration merges them. Every WhatsApp message lands in HubSpot. Every lead is auto-captured. Every conversation triggers the right workflow. No manual entry. No switching between apps.

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WHAT WE CONNECT

Real-time WhatsApp integration. Complete CRM visibility.

WhatsApp Business API configured, deployed, and automated inside HubSpot. Every capability you need to turn conversations into customers.

Auto-capture conversations as contacts

Incoming WhatsApp messages automatically create contacts in HubSpot. Contact properties sync. Duplicates merge. No manual entry.

Trigger workflows from WhatsApp actions

Customer sends a message? Instantly trigger follow-up emails, SMS, task creation, lead scoring, or team assignment. Real-time automation.

Full conversation history in the CRM

Every WhatsApp exchange appears in the HubSpot timeline. Reps see the complete conversation history without leaving HubSpot.

Auto-create service tickets from messages

Inbound WhatsApp support requests become service tickets instantly. Categorised, assigned, tracked. No ticket gets missed.

Auto-tag and route to teams

Messages automatically tagged and assigned to the right sales rep, support team, or department. Context preserved. No bottlenecks.

Reminders and follow-ups on autopilot

WhatsApp interactions trigger appointment reminders, deal follow-ups, and task notifications. Automation runs 24/7. Your team stays on top.

Set up WhatsApp integration without the headache.

HubSpot doesn’t offer native WhatsApp integration. That’s where we come in. We configure WhatsApp Business API, map data flows, build custom properties, and deploy workflows — all within your HubSpot instance. You get a fully integrated, production-ready system in 2–4 weeks.

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Real numbers from businesses using this integration.

Companies that integrate WhatsApp with HubSpot see measurable results: 40% faster lead response times — messages appear instantly in HubSpot, reps act within minutes. 2x higher engagement from WhatsApp-triggered workflows. 60% reduction in manual data entry — contact sync and auto-capture eliminate copy-paste work. Real-time ticket tracking — every support request captured and assigned automatically.

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OUR FRAMEWORK

The integration process we use. Repeatable. Tested. Expert-led.

This framework ensures every WhatsApp + HubSpot integration is secure, scalable, and aligned with your business operations.

Discovery & Strategy

We audit your current WhatsApp usage, CRM workflow, team structure, and customer journey. We identify automation opportunities and define success metrics.

Data Flow & System Design

We map exactly how WhatsApp messages, contacts, and engagement data flow into HubSpot. We design custom properties, workflows, and lists. We ensure data integrity.

Integration Execution & Testing

We configure WhatsApp Business API, build workflows, set up automation, and run comprehensive testing. Every message routes correctly. Every workflow fires. Zero data loss.

Training & Handover

Your team learns the system inside and out. We provide documentation, video walkthroughs, and ongoing support. You own the integration from day one.

TESTIMONIALS

Client Testimonials

Kyle has been a pleasure to work with, moving discussions on productively and offering practical ideas and automation solutions.

NewBiz C.

Director | Consulting

Great team to work with. They are very responsive and got us a working automation solution in less than 24 hours.

Levin B.

Director | Marketing Services

We engaged with MO Agency for our content and marketing automation programme using HubSpot. Professional engagement from start to finish. Highly recommended.

Hoehler J.

Marketing Director

Reviews from the HubSpot Partner Directory. View them all.

CASE STUDY

From disconnected chats to integrated customer relationships.

A regional e-commerce business in Lagos was losing leads because WhatsApp conversations weren’t reaching their sales team in time. After integration, inbound WhatsApp messages now auto-create contacts, trigger instant team alerts, and populate the CRM timeline. Result: response times dropped from 4 hours to 12 minutes. Monthly lead conversion increased by 34%.

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HubSpot–WhatsApp Integration FAQ

How long does the integration take?

Typically 2–4 weeks from start to training. Timeline depends on your existing workflow complexity and the number of custom properties required.

Does HubSpot have native WhatsApp integration?

No. HubSpot does not offer a native WhatsApp connector. You need to configure WhatsApp Business API and build the integration manually or work with a partner. We do the heavy lifting so your team doesn’t have to.

Are WhatsApp messages automatically converted to tickets?

Yes. You can configure rules so that inbound WhatsApp messages automatically create service tickets in HubSpot. You define the trigger conditions: does every message become a ticket, or only those with certain keywords?

Can WhatsApp interactions trigger workflows?

Absolutely. A customer messages you on WhatsApp, and HubSpot instantly sends them a welcome email, logs the activity, updates their lead status, and notifies their assigned rep. You design the workflow. WhatsApp actions trigger it in real time.

Will our conversation history appear in HubSpot?

Yes. Every WhatsApp exchange is logged in the contact’s timeline inside HubSpot. Reps see the full conversation history without leaving the CRM. No context is lost.

How do we handle data security and compliance?

WhatsApp Business API requires encryption in transit. All data is stored according to HubSpot’s security standards. We ensure GDPR compliance and data retention policies match your requirements. We document everything.

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