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Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly.
Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox.
Not everyone uses social media these days, and even when they do, your post could be buried underneath hundreds of others - even if you have relevant content that your audience wants to see. If you use email marketing the right way, then you’re guaranteed to see booming results from it.
We’ve been through thousands of books that talk about creating an effective email marketing strategy, but we’ve put together seven of our favourite email marketing books that will help you to craft the perfect email marketing campaign.
1. Email Marketing Mastery - Tom Corson-Knowles
Email Marketing Mastery is our favourite of all email marketing books. What we love most about this book is its simplicity. It’s a step-by-step guide on creating a successful email marketing strategy, and it goes into further detail about how you can grow your email marketing campaigns — making it perfect for beginners.
It’s got practical email marketing steps that you can follow, and it’s even got case studies on effective strategies. It’s one of the best ways to build your base knowledge about email marketing, even if you know nothing about it.
2. Ultimate Guide To Email Marketing For Business - Susan Gunelius
This book is perfect for small businesses and entrepreneurs looking to get into email marketing. If you need to do all of your marketing by yourself, make sure you get hold of this book.
It covers the basics, albeit more briefly than Tom Corson-Knowles does, but that’s because this book focuses more on the specifics of email marketing.
If you’re looking at conversion funnels, email templates, “freebie magnets”, and other specialised emailing techniques, then this is the go-to book for you.
Just like the book in our number one spot, it’s got practical guidance that email marketers can follow for more difficult techniques such as marketing automation.
3. Email Persuasion - Ian Brodie
Email Persuasion is one of those email marketing books that has a long history in the online markerter sphere. Many who have read this book refer to it as a must-read for anyone getting into online marketing.
It’s a bit older than the rest of the books on this list, but the ideas and concepts that are discussed in this book still hold up well today.
In 2023, this book is still getting incredible reviews with many small business owners and email marketers using this book to generate revenue with hundreds of thousands in sales through simple emailing techniques.
4. Email Marketing Rules - Chad S. White
If you want to skip all the theory and reading behind found in email marketing books and jump straight into building a campaign that can convert customers, Email MarketingRules might be the ideal book for you.
This book is definitely not aimed at beginners, and you should have some basic email marketing knowledge if you want to get the most out of it.
However, for a complete checklist with all the frameworks you need to use in your email marketing strategies, this book is perfect.
5. The New Email Revolution - Robert W. Bly
When we think of email marketing we often think about how many people we can get to subscribe. After all, the bigger your audience, the better your chances of converting sales right?
What’s more important about your email campaign is the message that your emails are carrying. It’s rare to find engaging emails that you actually want to read.
The "Email Revolution" book does a great job of teaching you about email copywriting though. By reading this book you’ll learn how to craft emails that people will want to read.
There are various different techniques and ideas in this book that will get your creativity flowing, and it’ll teach you how to use visuals in your email to hook the reader’s attention. So, after reading this book, no more boring emails!
6. Email Marketing Demystified - Matthew Paulson
If you’ve got the basics of email marketing down and you’ve created some small lists of subscribers, you’re probably looking for the key ingredient to grow your list. Email Marketing Demystified might just be the right book for you.
Although it’s not necessarily beginner-friendly — this email marketing book is more for intermediates — but it will give you the tools to dramatically grow your list of subscribers if you use it right. As soon as you’ve got an understanding of email marketing and how it works, this book will be the key to growing your email list quickly.
7. E-Mail Marketing for Dummies - John Arnold
The e-mail marketing for dummies book is a great place to quickly get your bearings straight — whether you’re an expert or a beginner.
This book has all the information you need on e-mail marketing, and it’s all easy to find in six different sections. We all sometimes need a little bit of guidance, and John Arnold is great at providing just that.
By using simplistic and easy-to-understand language, you can quickly get a grasp of email marketing. If you already know the basics of email marketing, this book can be great to touch up your knowledge.
Final Thoughts
Professional marketers wants to get ahead of the competition. One of the best marketing channels that you can leverage is email marketing.
Whether you have a list of thousands of customers, or you're starting from scratch, you need to make sure that you read the best email marketing books to get the most out of this effective marketing technique.
Bookmark this page to add these excellent and insightful reads to your list!
