Inbound Marketing: Why businesses need a certified HubSpot partner

Inbound Marketing

Why businesses need a certified HubSpot partner

By Otsile Malebaco March 30, 2017 • 3 minutes to read

Marketing automation platforms like HubSpot assist marketers to streamline digital marketing processes for lead generation, segmentation, customer retention, lifecycle marketing, email marketing, social media integration and marketing measurement. Phew, that’s a mouthful!

The benefit of HubSpot and a certified HubSpot partner

The HubSpot platform is a great investment for businesses wanting to streamline their digital marketing processes by efficiently managing their digital marketing activities in one central place.

To properly manage a marketing automation platform, you need a team of marketing automation and content marketing specialists. Although many HubSpot customers are able to do this effectively, a certified HubSpot partner with intimate knowledge of marketing automation can help you achieve your business strategy goals far quicker.

Customer attraction and retention through a HubSpot Partner

Most businesses are looking for effective ways to gain and retain customers. Hubspot provides just that –  and HubSpot has made a massive effort to attract and retain the best HubSpot partners.

A certified HubSpot partner is an agency that has met the requirements as facilitators for businesses that want to use inbound marketing through HubSpot. Said partner is certified by HubSpot for lead generation and driving Return-On-Investment (ROI) on the HubSpot platform.

The HubSpot certifications are:

  • Inbound certification
  • Email marketing certification
  • Inbound sales certification
  • Content marketing certification
  • Sales software certification
  • HubSpot marketing software certification
  • Agency partner certification
  • HubSpot design certification
  • Contextual marketing certification

Why should businesses work with a certified HubSpot partner?

Firstly, they are mandated to complete  HubSpot’s certification courses that provide technical skills and inbound marketing knowledge.

Secondly, a certified HubSpot partner manages multiple HubSpot instances at a time, and can draw on all this experience when it comes you your HubSpot account.

The HubSpot software includes functionality such as:

  • Search engine optimisation (SEO)
  • Blogging
  • Social media management
  • Lead generation
  • Contact management
  • Email marketing
  • CRM
  • Lifecyle marketing

Streamline your digital marketing processes

We highly recommend working with a certified HubSpot partner to fast-track your HubSpot success. The knowledge HubSpot partners have acquired managing multiple HubSpot accounts is an invaluable resource, pushing you towards streamlining your marketing processes and implementing the inbound methodology.

The HubSpot inbound marketing platform is a great investment when you have an accredited partner.

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