HubSpot CRM for the Manufacturing Industry

Written by
Luke Marthinusen

HubSpot CRM for the Manufacturing Industry

In the fast-paced manufacturing world, companies constantly seek ways to improve efficiency, streamline operations, and drive growth. However, these drivers are often applied only to the manufacturing process and not to sales and customer experience.

Businesses in the manufacturing sector are characterised by their need to track materials through a series of processes - with an emphasis on location, status, and quality.


Key Challenges

  • Historically, tech-light, and are now scrambling to adopt cloud-based solutions.
  • Customer data and account information have been stored in disorganised files like spreadsheets and email.
  • Sales and customer service have different views of customer account information.


HubSpot CRM is a powerful tool that has proven to be highly effective in achieving these goals.

In this blog post, we'll explore how HubSpot CRM is tailored to meet the unique needs of the manufacturing industry and how it can help manufacturers overcome common challenges.

Understanding the challenges in manufacturing

Manufacturing companies face several distinct challenges that set them apart from other industries:

  1. Outdated Technology: Historically, manufacturers have been slow to adopt new technologies, often relying on disorganised systems like spreadsheets and email to manage customer data. This leads to fragmented information and inefficiencies in operations​​​​.
  2. Content Creation: Manufacturers struggle to create content that connects with their buyers on a human level. They often have extensive product and technical documentation but lack engaging content that resonates with various stakeholders​​.
  3. Limited Resources: Many manufacturing companies operate with small marketing teams and sales representatives who wear multiple hats. This makes it challenging to focus on strategic initiatives while managing day-to-day operations​​.
  4. Customer Expectations: Modern buyers expect personalised content, open communication about lead times, and easy access to product information and technical specifications. Meeting these expectations can be daunting without the right tools​​.
  5. Sales & Territory Management: Sales managers in manufacturing have struggled to assign territories based on geographic locations, and reps have struggled to prioritise sales leads and opportunities, while the marketing department struggles to create campaigns that truly target buyers based on their preferences. 

How HubSpot CRM addresses these challenges

HubSpot CRM offers a suite of features specifically designed to tackle the unique challenges faced by manufacturers:

  1. Centralised Data Management: HubSpot CRM allows manufacturers to centralise all customer data in one place, making it easier to manage and access information. This eliminates the chaos of scattered spreadsheets and emails, providing a single source of truth for all teams​​​​.
  2. Customisable Data Models: With HubSpot, manufacturers can create custom objects and properties to tailor the CRM to their specific needs. For example, custom objects like "Warehouse," "Component," and "Bundle" can be created to track materials and processes accurately​​.
  3. Automated Workflows: HubSpot's automation capabilities enable manufacturers to streamline their processes. Automated workflows can be set up to manage tasks such as follow-ups after trade shows or product inquiries, ensuring timely and consistent communication with prospects​​.
  4. Enhanced Sales and Marketing Alignment: HubSpot CRM bridges the gap between sales and marketing teams by providing tools that facilitate better collaboration and information sharing. This alignment helps in creating targeted marketing campaigns and prioritising sales leads more effectively​​​​.
  5. Streamlined Sales and Territory Management: Sales managers can efficiently assign territories using custom properties, while reps benefit from automated lead sorting and delivery, lead scoring and task assignments. The marketing department can create targeted campaigns based on buyer preferences through detailed analytics and personalised content capabilities, ensuring a cohesive and effective strategy across all teams.

Real-world Impact of HubSpot CRM in manufacturing

Several manufacturing companies have already experienced significant improvements after implementing HubSpot CRM:

Case Study: Pumptec

A manufacturer of high-pressure pumps, saw a 39% increase in sales by using HubSpot to streamline their sales processes and improve customer service responsiveness​​.



Case Study: Bell Performance

Bell Performance, a producer of fuel additives, achieved a 620% increase in website traffic and generated thousands of high-quality leads by leveraging HubSpot's marketing automation and content management tools​​.



Why choose HubSpot for manufacturing?

HubSpot CRM is crafted to meet the specific needs of the manufacturing industry. Here are some reasons why it's an excellent choice:

  • Ease of Use: HubSpot's intuitive user interface makes it easy for teams to adopt and use the CRM effectively. This reduces the learning curve and ensures that all team members can contribute to its success​​.
  • Scalability & Customisation: As your manufacturing business grows, HubSpot can scale with you. Its flexible and customisable platform allows you to add new features and functionalities as needed​​.
  • Comprehensive Support: HubSpot offers extensive support options, including dedicated onboarding, 24/7 phone support, and access to a vast ecosystem of service providers who can help you get the most out of your CRM​​.

Final thoughts

In today's competitive manufacturing landscape, having a robust CRM system like HubSpot can make all the difference. HubSpot CRM helps manufacturers overcome their unique challenges and achieve sustained growth by centralising data, automating processes, and enhancing team collaboration. If you're looking to optimise your operations and improve customer engagement, HubSpot CRM is the solution you need.

For more information on how HubSpot can benefit your manufacturing business, visit MO Agency.

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HubSpot CRM for the Manufacturing Industry