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HubSpot and Google Ads Integration Services

Stop guessing where your best leads come from. Our Google Ads-HubSpot integration connects ad clicks to CRM contacts, helps track ROI, automates follow-ups, and targets your contacts with highly relevant ads. MO Agency will help you optimise your campaigns for revenue, not just impressions.

Feature - Mic Lady Shadow
100+
Star Icon Google 5
star reviews
150+
Star Icon HubSpot 5
star reviews
2024
Star Icon Impact Award:
Platform Excellence
2023
Star Icon Impact Award:
Migration Excellence
2022
Star Icon Impact Award: Platform
Integrations Innovation
100+
Star Icon Google 5
star reviews
150+
Star Icon HubSpot 5
star reviews
2024
Star Icon Impact Award:
Platform Excellence
2023
Star Icon Impact Award:
Migration Excellence
2022
Star Icon Impact Award: Platform
Integrations Innovation
HubSpot Elite Partner

Why Choose MO Agency for Google Ads + HubSpot Integration?

Google Ads-HubSpot integration can help you run high-intent campaigns and improve ROI.

When optimising your HubSpot setup, we can connect the two platforms so that you can track which campaigns, keywords, and ads turn into real customers.

With MO Agency, you can finally eliminate endless spreadsheets and see performance clearly in one place.

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Why choose MO Agency 

Award‑Winning Expertise

As an Elite HubSpot Partner, MO Agency specialises in HubSpot integrations. We’ve helped numerous organisations unify their key platforms for maximised performance of their campaigns.

  • HubSpot Integrations Innovation Award winner

  • Certified in Custom Integration and Advanced Implementation

  • Elite Partner with 500+ successful HubSpot implementations

 

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Why choose MO Agency

Proven Results 

Combine HubSpot with Google Ads to gain access to all data in a single platform. Benefit from better campaign tracking, improved ROI visibility, and more effective lead nurturing through real-time insights.

  • 3x improvement in campaign attribution accuracy

  • 65% reduction in cost-per-MQL with better lead nurturing via HubSpot

  • Automated ad budget reallocation based on deal-stage performance

 

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Why choose MO Agency

Technical Excellence

Google Ads metrics often stop at the form fill, but MO Agency takes it further. By connecting HubSpot and Google Ads, you can track leads beyond conversion, revealing which campaigns actually drive qualified pipeline and closed deals.

  • Full setup of the HubSpot Ads tool and Google Ads sync

  • Integration of tracking templates, UTM structures, and conversion goals

  • Use of hidden fields, cookies, and contact properties to maintain source data

 

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Why choose MO Agency

Custom Integration Solutions for Google Ads

We tailor Google Ads and HubSpot integrations to your business needs and specific workflows. This ensures seamless data flow, accurate attribution, and detailed campaign insights.

  • Connect ad campaigns directly to HubSpot lists, workflows, and lead scoring

  • Track GCLIDs through the customer journey for CRM-based reporting

  • Sync lifecycle stages and feedback loops to inform ad strategy

 

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Why choose MO Agency

Smarter Lead Nurturing and Sales Alerts

With a HubSpot–Google Ads integration, you can connect ad spend directly to revenue and optimise campaigns in real time.

  • Trigger follow-up emails and rep notifications the moment a lead converts

  • Personalise nurturing based on campaign, keyword, or ad group

  • Improve Sales & Marketing alignment with shared attribution visibility

 

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Why choose MO Agency

Full-Funnel ROI & Reporting 

With a seamless Google Ads-HubSpot integration, you can track ad spend to revenue with more confidence. 

  • Build dashboards showing revenue influenced by Google Ads

  • Filter reports by keyword, audience, or funnel stage

  • Understand exactly which campaigns drive real growth

 

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Process

Our 6-Step HubSpot Integration Process

MO Agency will align your Google Ads-HubSpot integration with your unique marketing and sales workflows. This will create end-to-end visibility from ad click to closed deal.

Your team will be able to track ROI in real time, improve campaigns, and automate lead follow-ups within HubSpot.

Here’s how we do it:

 

1. Discovery & Consultation

1. Discovery & Consultation

What happens: We assess your current Google Ads strategy, lead generation flows, and HubSpot setup to understand how ad performance is currently tracked and where visibility drops off.

What you get: A tailored integration roadmap designed to connect ad spend to CRM revenue, including strategic milestones, key touchpoints, and measurable outcomes.

2.Data Flow Mapping

2. Data Flow Mapping

What happens: We design the sync logic for key conversion data: mapping UTM parameters, Google Click ID (GCLID), landing pages, form submissions, and campaign metadata to relevant HubSpot fields.

What you get: Visual data flow diagrams, mapping documents, and a custom tracking plan to ensure complete campaign attribution across platforms.

3.System Audit

3. System Audit 

What happens: We audit your Google Ads account structure, HubSpot Ads tool configuration, and lead capture infrastructure. This helps identify gaps in attribution, broken tracking paths, or missing campaign parameters.

What you get: A readiness report with identified risks, technical gaps, and prioritised recommendations to ensure seamless and accurate integration.

 

4.Integration Execution

4. Integration Execution

What happens: We implement the integration using HubSpot’s native Google Ads sync or develop custom solutions that support enhanced tracking.

What you get: A robust, fully configured Google Ads–to–HubSpot integration with clean attribution fields, synced campaign data, and automated workflows.

5. Testing & Validation

5. Testing & Validation

What happens: We simulate full campaign journeys and validate data syncing, test workflow triggers, and more.

What you get: A signed-off testing checklist, campaign test logs, and full validation that your ad spend is translating into CRM insights.

6.Training Support

6. Training Support

What happens: We train your marketing, sales, and RevOps teams on how to monitor, report on, and optimise ad campaigns directly from within HubSpot.

What you get: Role-specific training and support.

Industry experience

Industries We Serve 

We’ve helped dozens of marketing teams across B2B and B2C industries integrate Google Ads and HubSpot for better spend efficiency and sales alignment.

Track records in

  • Banking & finance
  • Manufacturing
  • Insurance


  • IT & cyber security
  • Professional services
  • Recruitment
  • SaaS
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Our Clients

We’ve connected HubSpot with 100+ platforms for high-growth businesses around the world, including Google Ads, and more.

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MO Agency

Client
Testimonials

Great onboarding process by Emma and Caleb. Such a pleasure to deal with, and highly recommend their services.

Krystle Stewien

Marketing Manager | Genasys
51-200 employees

Exceptional service from the very beginning when we engaged with Petrumarié all the way through our HubSpot onboarding with Ashleigh and Jacques. They have consistently shown a positive attitude and a genuine willingness to share their knowledge and go above and beyond 🚀

Megan Bekker

Digital Marketer | Hubtiger
11 to 25 employees

It has been a pleasure to work with MO Agency. They have provided an excellent and seamless onboarding process into HubSpot CRM and Marketing, which has fostered significant value to our company. The team is personable and professional!

Gur Geva

CEO | iiDENTIFii
11-50 employees

Really enjoyed working with the MO Onboarding team. An extremely knowledgeable and efficient team.

Maggie Gilbert

Marketing Manager | Elmdene International Limited
51-200 employees

Frequently Asked Questions

How long does the Google Ads-HubSpot integration take to set up?

Most integrations, including Google Ads and HubSpot, take about 2-4 weeks from discovery to execution. However, if your case is more complex and requires advanced customisations, the whole process may take longer.

Does HubSpot have a native Google Ads integration?

Yes, and we help you configure it properly and enhance it with custom tracking and attribution.

Can I track which ad or keyword generated a specific lead?

Yes. We use GCLIDs, UTMs, and custom properties to preserve ad source data all the way to the deal stage.

Can I trigger HubSpot workflows from Google Ads leads?

Absolutely. You can start nurture sequences, assign owners, and update lifecycle stages automatically.

Can I see Google Ads ROI inside HubSpot?

Yes. We build dashboards that track spend, leads, MQLs, opportunities, and revenue—all within HubSpot.

Do you provide ongoing support?

Yes, we offer full support during and after integrating Google Ads with HubSpot.

Ready to get started

Ready to Integrate Google Ads with HubSpot?

Work with the integration specialists trusted to unify HubSpot and Google Ads for true campaign-to-revenue visibility