Update: We had dealings with one of the agencies on our previous list, a purported 'specialist' in web design and development - we were shocked by the antiquated methodologies of around their wireframing, design and development of a clients' website. They have been removed!
In fact we are constantly shocked by how an agency comes recommended as a great agency to work with, and then we take a look at their own site and see silly mistakes like no SSL certificate on their site. Our opinion, if you can't get your own digital marketing right - how can you do it well for your clients.
We treat our own digital marketing as a test-bed for new strategies. If we did not do this we would be testing strategies on our clients time, which I suspect they would be rather upset about. Yes, a certain amount of experimentation is required on clients' time, but with a limited margin of error. We recently ran a 'Strategy Showdown' between our three strategists. Over a 2 month period, they got a budget and design and dev hours to run a campaign for our agency, and the winning strategies got templatized and rolled into client campaigns. I think too many agencies wing strategy at their clients. So if an agency's digital sucks, eg. no SSL certificate - sorry - you are not a worthy digital agency. This extends to old and vulnerable versions of WordPress, antiquated lead capture methodologies, and poor UX.
the list of digital agencies
We're definitely not ones to shy away from being entirely honest about our competition, and sometimes the reality is that sometimes clients come to us for solutions and we know that a competitor has better knowledge in an industry or segment of digital marketing and may be better suited to the client; and we want our clients to be as informed as possible.
So here is a list of some of the digital agencies that have great digital marketing skills and history in the Johannesburg area. Some are big and some are small. Each have different core skillsets. You know what you need.
(In no particular order…)
Previously Gullan and Gullan, G&G Digital is a PR, social media and content driven agency. They have been around for a while and are one of the few older and established PR agencies that have successfully transitioned to a digital offering. G&G is based in Highlands North, JHB.
With an emphasis on staying small, lean and agile using a core team of experts, BRAVE has been able to stay in step with the constantly evolving technology and innovation of the digital landscape, and provide exceptional, personalised service to our loyal clients for over a decade. Brave is based in Parkwood, JHB.
Lucky Beard offers digital product design, development and product ideation. The agency executive is made up of some well-know agency people that have been part of the industry for a long time. Headed up from Irene, Pretoria, they have satellite offices in JHB, Dublin and London.
Algorithm Agency offers digital consulting and specialises in Search Engine marketing. Algorithm Agency works with agencies, SME’s and big business. Algorithm Agency is based in Woodmead, JHB.
Flume describes themselves as a digital marketing agency with a singular purpose: To make people aware of your brand, build your reputation, and bring business to your business. Flume is based in Bryanston, JHB.
King James Digital
Backed by the award winning 20-year-old King James ad agency, King James Digital is one of the larger players on the list. According to their website, King James Digital offers an interconnected set of services to help our clients respond to the disruptions and seize the opportunities of the digital age. They are based in Parktown, JHB.
Roger Wilco describes themselves as a 51% black-owned full-service digital agency with an obsession for results-oriented online marketing. They list their primary services as marketing strategy, creative services, user experience, web dev, and performance marketing. Homebase for Roger Wilco is Durbanville, Cape Town, but they do have a support office in Bryanston, JHB.
So, there are seven agencies to consider if you are looking for digital marketing services in Johannesburg.
And thanks to Brent at Growing Pains Business Coaching for assisting with some of the research.