How ChatGPT is Revolutionising the Content Creation Industry

Written by
Neal Venter

ChatGPT is changing the way that the world approaches content creation. It has become one of the most useful tools for digital marketers.


The content creation process looks unique for every single person.

However, one of the critical areas that content creators often need help with is finding the right content to work with when shaping and crafting their work. Thanks to modern technology, that process has become a lot easier.

Everyone is talking about ChatGPT and how it’s played a massive role in revolutionising the content creation industry.

This technology is a game-changer for everyone in marketing from social media to copywriters and even YouTubers.

ChatGPT is a huge difference-maker, but there are some key factors to consider if you’re going to start using this AI tool.

ChatGPT is not quite ready to replace your marketing team just yet, but it can be used to supercharge your team to the next level.

Keep reading to find out more about ChatGPT, and how you should be using it for content creation.


What is ChatGPT and how does it work?

So, what exactly is ChatGPT all about and what makes it so unique compared to other artificial intelligence technology?

Most AI tools out there aren’t very intuitive. They can produce good content and perform simple tasks, but overall AI technology has been relatively average

ChatGPT is a free tool that can be used for content planning and generating ideas. The technology is so powerful that it can start creating content from scratch, and it’s much more powerful and intuitive than other forms of AI.

From Grammarly being used to check spelling to voice assistants like Siri, AI technology has been a part of our lives for quite some time.

ChatGPT is revolutionary

However, nothing quite compares to ChatGPT. It’s a completely revolutionary AI that is going to change the way our world works.

This language model won’t just affect marketing departments worldwide though, it’s also going to change the lives of students and other professions - its impact is more far-reaching than you could imagine.

What sets ChatGPT apart from its rival AI models is its ability to use internet data and deep learning to create text and answers based on the user’s questions.

The machine learning used by ChatGPT is incredibly powerful, and you can generate a unique response depending on the user’s inputs.

Like with other AI tools, you won’t always get the same response because of a specific keyword in your query.

Game-changing Chatbot

ChatGPT is a system that uses complex algorithms to learn on the fly and craft a relevant, intuitive, and very human-like response.

The users need to input a command that ChatGPT responds to. However, unlike other AI chatbots, this algorithm is much more complex making it far superior.

ChatGPT is intuitive and has extensive knowledge because it has received methodical training. This training data allows the system to generate a response that is always relevant to the question.

For example, you can ask the AI to create a poem about something specific like a pink elephant, and it can generate a response within seconds thanks to this “pre-training”.


However, ChatGPT stopped its training at the end of 2021, so it has limited knowledge of events that have occurred more recently.

If you want to try out the tool for yourself, you simply need to create an OpenAI account and play around with its powerful tool.

Its free service offers the most value compared to any other AI tool currently on the market. Content creators can use it to do research, create unique scripts for videos, or even get headlines for social media posts. 

The advantages of using ChatGPT for the content creation process

It’s easy to see the advantages that you can get from having access to this powerful technology. ChatGPT is a generative model and has been pre-trained to answer questions that the user asks — making it incredibly easy to use.

The system uses deep learning technology based on its training and the original input data to generate a response.

There have been occasions where ChatGPT gives an incorrect response, but if the users point it out, the error will be corrected in the next text output thanks to the machine learning model.

Remember, this chatbot doesn’t have access to a database updated beyond 2021.

Unique responses

The technology behind this AI chatbot has a fundamental understanding of how languages work and based on the original phrase used to start a “new chat”, you can prime the machine using effective prompts.

For example, if you tell ChatGPT to act as a tour guide, you’ll get an entirely different response as opposed to just asking it to tell you about activities to do in a specific area.

This makes the tool much more effective than a simple internet search — which is a game-changer for content creators.

ChatGPT can use its knowledge to form human-like text, write essays, and even write code.

If you want to use ChatGPT for digital content creation, you may need to “prime” the AI to generate relevant responses, but this is something that makes each and every response unique.

Using this technique, you can get ChatGPT to create content like no other. You can even use the system to generate different content types, whether it’s to create articles, write poems, or translate a language.

Human-like intelligence

What’s perhaps most impressive about ChatGPT is that it can perform sentiment analysis, which involves determining the emotional tone or attitude expressed in a piece of text or language.

This means that you can start creating content in a different tone of voice — something that many content creators struggle with.

ChatGPT is great for creating content that is unique and accurate. If you can “prime” the system in a unique way that no one else has done before, you can generate content ideas that you might not have thought of before.

On top of that, ChatGPT has a ton of technical knowledge thanks to its training, so you can ask it just about anything.


An additional employee

This technology can be useful for developing an effective marketing strategy and promotion plan if you’re stuck.

Users can chat with the AI technology like it’s another member of the team to form new content ideas rather than having to brainstorm for hours on end using an actual whiteboard or piece of paper.

You can even get the technology to create content for a specific campaign and content plan.

ChatGPT can create and modify social media content, allowing content creators to speed up their entire process.

Social media users can’t even tell the difference between content created by ChatGPT and content that has been written by a person.

This shows that you can get great content creation from this technology.

As an example, you can ask ChatGPT to start writing headlines and hooks for LinkedIn posts, and you can simply choose the one that suits your post best.


The best part is that you can use ChatGPT for free, offering excellent value for anyone in the content creation industry.

Users can also benefit from the premium package if they want even more from this powerful technology.


Challenges and limitations of ChatGPT

The thing about ChatGPT is that it’s still artificial intelligence. AI-generated content will never be as good as human content creators.

From the writing style to personalized content, AI technology is still not on par with humans when it comes to reaching the target audience and using the correct form of language.

It needs guidance

ChatGPT is an incredibly powerful tool, but it often needs to be fine-tuned before you get the correct output.

There have been occasions where ChatGPT does not give the correct answer unless it is given specific context and prompts.

However, it must be said that ChatGPT can generate far more relevant responses than most other content creation tools thanks to the database it has access to.

It’s not a copywriter

If you’re planning on creating an entire page of content, you’re going to need to put in some work with ChatGPT.

The technology still struggles to write a full article, and it often writes less than a page worth of content, even if you ask it to write a specific amount of words.

However, if you’re stuck on one idea and need some inspiration for quality content, you can ask the technology to write a section of the article for you or come up with some new ideas.

However you still need to check the text it has created for content structure and flow to ensure that it all makes sense.


It’s not updated

As far as news reports or up-to-date articles go, ChatGPT won’t compare to human writing.

Remember, the AI has only been pre-trained up to 2021, which means that it does not have access to any information on more recent events.

This is a limitation that is key in modern journalism and content creation because everyone is always interested in the latest trends.

To create relevant and up-to-date content, you’re still going to need a human content creation team. 

ChatGPT can also be used as a replacement for search engines, as long as you don’t need the most up-to-date information.

It needs structure and editing

This AI can be effectively used to create content that would normally require hours' worth of research.

However, the content would still need to be edited, fact-checked, and structured by a human.

The technology can provide accurate information, but there have been scenarios where it has given incorrect information.

On top of that, it sometimes needs assistance in putting words in the correct place or writing content in a more structured way.

It writes like a robot

If you’re only using ChatGPT to create your blogs and articles, content consumers can pick up that an AI tool wrote the article.

It’s something that might put off potential customers if you’re not careful. It’s a good idea to have someone read over the content, edit it, insert external links, and make sure everything looks natural before publishing your content.

Text only

Another limitation that ChatGPT has in content creation is that it can’t generate images or visual content.

While there are other AI design tools that can create images on command, it shows that AI chatbots alone are not fully capable of taking over a content creation team led by humans.

Nevertheless, it’s only a matter of time before the technology already created develops even further.

Real-world applications for ChatGPT

When it comes to AI applications, the most important aspect is their real-world applications. The main question is, will ChatGPT be a useful tool? The answer is that it can be a powerful tool if you’re using it properly.

Written content

The most obvious real-world application for ChatGPT is written content generation such as a blog post.

You can use AI to create social media posts and adjust language structure. For example, you can prompt the language model to write a post specifically for LinkedIn, or you can change a piece of content to be written the way a famous person speaks — try Morgan Freeman for example.

You can create hundreds of different posts in a matter of seconds and then simply schedule posts to be sent out later.

Just make sure your content format is correct as ChatGPT often struggles with the structure and character limit of social media postsBlog-Image-9

Power your SEO strategy

Some content creators have also used the technology for keyword research.

While you might not find up-to-date details like monthly search volume or website traffic, it’s a great way to generate content ideas for a blog post and other types of web content.

If you’re an SEO content creator, it’s a great way to get ideas on how to increase the organic traffic to your website.

Quick and effective research

You can even use ChatGPT as a quicker and simpler version of a Google search.

For example, if you’re trying to find the right word for a sentence or a definition of a specific term, you can quickly type it into ChatGPT rather than going through an extensive Google search.

This system has access to a vast array of knowledge and has better algorithms in place compared to other chatbots.

ChatGPT can also use deep learning for content generation. If you prime the AI correctly, you can get some incredibly powerful responses and new content that other people can’t get.

The content and language this powerful AI can generate will depend on the usage input humans give the AI.

The language output can be different with every response as long as you are following a structured process that allows the AI to learn and develop throughout the chat.

This shows how much knowledge and potential ChatGPT has, and that you won’t get the same response with every question as most other AI chatbots.

Rapidly generate clever responses 

Some businesses are using ChatGPT to respond to their existing customers. If your product receives some negative customer feedback, you can ask ChatGPT to craft a good response to it.

It’s often easier to get a base response from the AI chatbot and then customise it to your liking.

You can also integrate it with your website or chatbot — it’s even been used on a Discord server.

Power your marketing team

The best way to use ChatGPT is to supercharge your content strategy. While the AI can produce good content, it usually needs training data to be fine-tuned and perfected.

Sometimes the structure is off, oftentimes there are factual errors, and sometimes the content just needs more of a personal touch — something that a robot can’t do before publishing the content. 

As a tool to help your team, ChatGPT is unrivalled. In terms of researching a topic quickly on the internet or generating a decent piece of content at speed, this AI is a great tool to use.

In essence, this system is great for assisting with the creative process. For example, you can even use it to generate relevant hashtags on social media platforms when creating social media content.

Assist web developers

Unlike other AI models,  ChatGPT is even capable of writing small snippets of code.

Developers have been entering incorrect lines of code into the AI and asking it to find the error while suggesting a solution.

The system was able to do so successfully. 

Be careful with ChatGPT text

However, it must be said that search engines do not approve of using AI-generated content, and if the content created by AI is detected by the search engine it will affect your website’s SEO score.

Schools are already developing systems and techniques to detect ChatGPT and similar models in essay writing to prevent students from using AI.


ChatGPT is a revolutionary AI tool that will change the way that we generate content. This AI is powerful and can be used for great content creation.

You can use ChatGPT to write articles, create social media posts, and even do thorough research on a complex subject that you know nothing about. If you prime the AI correctly, you can use it to supercharge your marketing team and bring in more profit.

However, the technology is by no means a replacement for the key members and content creators on your team. 


Recent posts like this


HubSpot Content Hub: Exploring Updates in AI Content Creation & CRM


HubSpot CRM for the Manufacturing Industry

Sales Enablement

15 Sales Challenges Facing Sales Reps


How to Choose a HubSpot Partner in South Africa