The Impact of CRM Systems on Digital Marketing

Luke Marthinusen | March 31 2022

Introduction

CRM systems are changing the digital marketing landscape. More and more businesses are adopting CRM software to manage their customer relationships, which significantly impacts how marketing is done.

With CRM systems in place, companies can track customer interactions and preferences and use this data to create targeted marketing campaigns that produce results.

What is CRM?

CRM stands for customer relationship management. It is a type of software that businesses use to manage their customer interactions. CRM systems allow businesses to track customer interactions and preferences, which can be used to create highly targeted marketing campaigns.

How does CRM impact digital marketing?

CRM systems have a significant impact on digital marketing. By tracking customer interactions and preferences, businesses gain a deeper understanding of what customers want and need. This information can then create targeted marketing campaigns that appeal to specific audiences.

Additionally, CRM systems help sales teams and marketing teams work better together. By having a centralised system for tracking customer interactions, sales and marketing teams can communicate more effectively, focus on the correct prospects and get better results.

Benefits of using CRM in digital marketing

There are many benefits of using CRM in digital marketing. Some of the key benefits include:

  1. Increased ROI - By targeting campaigns more effectively, businesses can see a higher return on investment (ROI) for their marketing efforts.
  2. Improved customer engagement - When businesses know what customers want and need, they can easily aquire and retain them. 

The future of CRM and Marketing

The future of CRM and marketing is looking bright. With the increasing popularity of CRM systems, businesses can target their marketing efforts more effectively than ever before. Additionally, CRM systems are helping sales and marketing teams work better together, which leads to improved customer engagement and better results.

As CRM systems continue to evolve and become more connected, their impact on digital marketing will only continue to grow. Businesses that want to stay ahead of the curve should adopt CRM systems and use them to their full potential. By doing so, they will be able to see a significant improvement in their marketing results.

Connected & integrated CRM

We work with HubSpot CRM and sometimes Salesforce CRM. These CRM systems have modules that cover marketing, sales, service, website integration, ERP and accounting system integrations and more. They are both cloud-based CRMs, making them very easy to use and giving you access to your data from anywhere.

Recently, we've been working on many projects that integrate HubSpot CRM into our client's ERP and accounting systems. These projects are really exciting for us as they allow businesses to connect their sales, marketing, and accounting data in one place. This helps our clients gain deeper insights into how their marketing efforts are impacting their bottom line. This allows them to make more informed decisions about their future marketing plans.

We believe that connected CRM systems are the future of marketing, and we are excited to see what the future holds.

Final thoughts

CRM systems are changing the digital marketing landscape. By tracking customer interactions and preferences, businesses can better understand what customers want and need.

By having a centralised system for tracking customer interactions, sales and marketing teams can communicate more effectively, focus on the correct prospects and get better results.

The intersection of CRM and marketing is the key to customer engagement and business growth. Businesses that want to stay ahead of the curve need to get involved.

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