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CRM

The Best CRM System to Choose in South Africa for 2025?

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Stop Flying Blind: Why a CRM System Is Your Secret to Growth Most South African businesses reach a point where they’re flying blind with customer data and even sales team activities. Leads fall through the cracks. Sales teams work off outdated spreadsheets. Sales meetings are just fluff. Marketing has no idea which campaigns are actually driving growth. And customer service? Well… customers feel like they’re starting from scratch every time they speak to someone new. If that sounds like you, it’s not because you’re doing something “wrong”, it’s because you’ve outgrown your current
CRM

What is Twilio? Explained in 3 minutes

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Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. As of early 2025, Twilio has a market cap of $14 billion. Twilio's products are used by major companies such as Uber, Airbnb, Netflix, Intuit and HubSpot for communications across voice, messaging, email, and video. What is Twilio? Twilio offers developers and
CRM

How to Choose the Right CRM in 2025

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In the ever-evolving landscape of business technology, selecting the right Customer Relationship Management (CRM) system is more crucial than ever. Whether you're a startup aiming for rapid growth or a multinational business - managing vast customer bases, the CRM you choose in 2025 can significantly impact your success. Welcome to our comprehensive guide on "What CRM Should You Choose in 2025?" Watch the video:
CRM

HubSpot Breeze AI: How AI is Starting to Power CRM Systems

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Software platforms are all integrating AI to some extent. As with most things, some are doing it better than others. HubSpot Breeze AI is without a doubt the most comprehensive AI implementation into a CRM system to date.
CRM

5 CRM Systems You Should Consider

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In today's competitive business environment, customer relationship management or CRM systems, are essential tools for businesses of all sizes. A well-chosen CRM system can help streamline customer interactions, improve sales pipelines, and enhance customer service. With so many options on the market, choosing the right CRM for
CRM

HubSpot CRM Implementation: Change Management for Sales Teams

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Getting buy-in from the sales team on your shiny new CRM system can be tough, but it’s a critical step to enable your new CRM to impact your organisation in the right way, In this blog, I’ll share my personal lessons learnt from implementing CRM systems at all manner of organisations over the last few years. I'll present these lessons in six stages we go through with all CRM implementations. Considering these stages should help you manage the change and drive user adoption in your sales team. I’ll also outline where you
CRM

CRM for Solar Installers, SMBs and Contractors in SA

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Solar energy is a fast-growing sector in South Africa. Due to chronic supply issues, South Africans are quickly diversifying from the national power grid supplied by Eskom. Although this blog is directed at SA's growing team of Solar installers, the same principles apply to any forward-thinking contractor. With some anecdotal storytelling, my knowledge of CRM systems, and some short videos, I hope to convince you to implement a CRM for your Solar company. My
CRM

What's the difference between HubSpot and Zoho?

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When it comes to choosing a customer relationship management (CRM) platform for your business, there are many options to consider. Two of the most popular platforms are HubSpot and Zoho. Both HubSpot and Zoho offer robust feature sets, intuitive interfaces, and a range of customisation options. However, some key differences between the two platforms are worth exploring before making a decision. In this article, we will provide an overview of HubSpot and Zoho. We will compare their pricing structures, ease of
CRM

Digital Marketing CRM: How to Unlock Sustainable Growth

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CRM software has evolved over the last few years - and with it, the use of CRM tools in digital marketing. As more businesses adopt CRM software to manage their customer and prospect relationships, early adopters are seeing significant gains in digital marketing ROI and business growth. With a CRM system in place, companies can track customer interactions and preferences along the entire customer journey. This ethically collected personal data can be used to create targeted marketing campaigns that produce results. If you're a marketing manager, business owner/executive,
 

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