Is HubSpot a CRM?

Written by
Neal Venter

Customer Relationship Management (CRM) systems have become increasingly important for modern businesses to adopt. CRMs are the perfect solution for the fast-paced world that businesses have to operate in today.

With several awards, HubSpot is one of the world’s leading CRMs. There are countless important features that the system offers to businesses. Even better, you can use HubSpot for free, only upgrading and spending money on the areas of the CRM that you need most.

From swift customer service to far-reaching marketing, HubSpot is the perfect CRM for any size organisation. This CRM pioneered inbound marketing, which makes it one of the top choices when it comes to building your business and expanding it beyond its current borders. Today it is the top CRM for Digital Marketing.

CRM stands for Customer Relationship Managment, and HubSpot is one of the best at enhancing customer relationships.

Keep reading to find out about some of HubSpot’s best features!

HubSpot's stand-out features

Free to use

CRMs are complex systems that, when utilised correctly, will help your business grow exponentially. The majority of them cost a ton of money to implement, which makes it a difficult step for many businesses to take.

However, HubSpot is one of the few CRMs out there that offer their system for free! You can implement a fully functional CRM without paying the expensive fees for one. There will be some limitations in features, but overall, the free HubSpot CRM is well worth trying out.

If you find that some of the limited features are holding you back, you can upgrade your HubSpot CRM as you see fit. For example, if you feel that your marketing and sales need a boost, you can choose to upgrade only those features and stick with the free customer service features. This flexibility is ultimately what gives HubSpot a competitive advantage over other CRMs.

Detailed contact database

HubSpot’s contact database is an incredibly helpful feature that this CRM offers. The contact database can hold up to 1 million contacts, even in HubSpot’s free offering. But, what’s even more impressive is the fact that this contact base will store all the details you need to know about your contacts.

From their birthdays to every interaction that they’ve had with your business, and even their job title, HubSpot will create a detailed profile of each contact in your list. While this might not seem like a big deal on the surface, it’s incredibly useful when it comes to marketing and segmenting your contacts for personalised marketing campaigns — we’ll dive further into that later on.

Hundreds of integrations

HubSpot features over 500 third-party integrations. You can use HubSpot to work seamlessly with some of your favourite productivity apps such as Slack, Google docs, Zoom, and many more.

This integration allows your team to use HubSpot as the foundation for all of their work, no matter which apps they use throughout their day. With everything being connected to your CRM, daily work becomes much faster, more streamlined, and more fluid — allowing your team to get their job done much quicker.

Automate time-consuming tasks

Automation is one of HubSpot’s most powerful assets. The CRM can be customised to automate some of the simpler and more time-consuming tasks that teams need to deal with on a daily basis.

From automated workflows to nurturing your leads by automating your marketing campaigns, HubSpot can make your entire team work more smoothly. By automating some tasks, your team will have more time and energy to focus on the tasks that are more important to complete.

Analytical Dashboards

Your HubSpot CRM has several different dashboards you can integrate into your home page. You can customise your home page based on what you want to see, whether that’s financial information, the latest deals being worked on, or how your marketing campaigns are going.

This allows you to get up to speed with what’s happening in the business at a glance. Having all of your core information in one place makes it incredibly easy to keep track of the data you need to see at all times.

Detailed Marketing

HubSpot is a digital marketer’s dream. This CRM will give you in-depth information on your marketing campaigns and how they are performing. Detailed analytics allow you to monitor your business’ marketing performance and adjust where needed.

What’s great about this is that you can start to experiment with your marketing campaigns. By utilising different platforms and different types of marketing, you can analyse which campaigns work best for your business and allow you to drive engagement and nurture new leads.

Sales pipeline

HubSpot's sales pipeline allows all teams to work together in one streamlined platform. Team members can tag each other in projects, move their projects along to the next stage, or even create notes for one another on the sales pipeline. This allows the entire team to have a clear understanding of any given project’s progress and where it is in the pipeline.

The sales pipeline allows team members to work together even across departments and between physical locations. HubSpot uses this feature to create an excellent environment for team members to collaborate with one another on projects

Landing pages

Landing pages are an important part of marketing and gathering as much information about your client list as you possibly can. Creating them though is not always easy, not to mention manually inputting all the details you have collected and updating your contact list.

HubSpot has a fully integrated landing page creation tool that allows you to choose from several templates. Each landing page is also optimised for mobile, which means that you can build your contact with ease. The tool is also incredibly easy to use, no matter what your technical skill level is.

Email marketing

Email marketing is one of the most popular forms of inbound marketing, and this is where you can truly harness the power of HubSpot. Using the contact database mentioned earlier, you can create segmented lists to send personalised emails to each person on your list.

You can personalise your marketing campaign based on locations, age, gender, and much more. This allows you to get your marketing emails to the right audience at the right time. This is an incredibly powerful marketing tool if it is used correctly.

Final Thoughts

HubSpot is one of the best CRMs on the market. It’s packed with a ton of powerful features that, when utilised correctly, can help your business to unlock incredible potential. HubSpot offers its CRM for free, and from there you can choose which features you want to upgrade based on your needs and preferences. This kind of flexibility gives HubSpot the upper hand over many other CRMs, but the arsenal of productivity and marketing features on offer from HubSpot is where the system truly excels.

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